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Australian Retail Outlook 2023: Paradigm shifts and fresh perspectives

Inside Retail

In the face of drastic increases in the cost of essentials, most consumers made rapid and wide-ranging spending cuts. With interest rates still high, even the normalisation of costs for many food items has not reassured consumers, and many intend to continue a cautious spending approach in 2023.

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What comes after performance marketing?

Inside Retail

Since the advent of paid ads on social media, performance marketing has reigned supreme, offering brands direct access to consumers and the ability to convert sales. Performance marketing will lead to sales but it is not a viable strategy for generating broader brand awareness. Enter brand marketing.

Marketing 246
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“Mobilising dormant goods”: Circonomy on revitalising the secondhand market

Inside Retail

With affordability and sustainability remaining top of mind for Australian consumers, an increasing number of individuals are turning to and relying on second-hand products. The resale furniture market in particular appears to be experiencing a boom period.

Marketing 273
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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. She can instruct marketers on leading by example and practicing what they advocate for.

Marketing 290
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Australia named global leader in omnichannel consumer experience

Inside Retail

In this year’s global edition of the Omnichannel Leadership Report from NewStore – a retail survey that audits around 275 brands across several key international markets – Australia has emerged as a frontrunner in providing consumers with outstanding omnichannel experiences.

Consumer 227
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Watch titans unite: Rolex acquires Bucherer and aims at pre-owned market

Inside Retail

A balanced perspective According to Nathan Birch, Interbrand’s AUNZ CEO, the two brands have stated they will remain separate and operate independently. While Rolex is an internationally recognised brand, Bucherer isn’t as well known outside of Europe and the US, and operates in a highly homogenised luxury and jewellery retail market. “I

Marketing 264
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Can a smaller-format Whole Foods help Amazon win in the grocery market?

Inside Retail

Last week, Amazon -owned grocery chain Whole Foods announced the launch of a new format store, Whole Foods Market Daily Shop, to make grocery shopping more convenient for urban consumers. Whole Foods Market Daily Shop is not the grocery retailer’s first foray into smaller storefronts. Amazon’s US$13.7

Marketing 130