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What comes after performance marketing?

Inside Retail

Since the advent of paid ads on social media, performance marketing has reigned supreme, offering brands direct access to consumers and the ability to convert sales. There has long been speculation around the law of diminishing returns in performance marketing and brands’ decreasing conversion rates are starting to suggest the same.

Marketing 246
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Australian Retail Outlook 2023: Paradigm shifts and fresh perspectives

Inside Retail

Jana Bowden, professor of marketing at Macquarie Business School, aptly summarised these developments, noting that the cost of shipping goods to Australia had increased by up to 700 percent, ordering times had tripled and most have had to pay earlier for their orders. More than ever, it is a time for new perspectives and fresh approaches.

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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. She can instruct marketers on leading by example and practicing what they advocate for.

Marketing 290
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“Mobilising dormant goods”: Circonomy on revitalising the secondhand market

Inside Retail

According to Statista , the second-hand market’s value in Australia exceeded $60 billion in 2022, with 85 percent of Australian households having unused or unwanted items. The resale furniture market in particular appears to be experiencing a boom period. Buying seconds, first.

Marketing 273
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Watch titans unite: Rolex acquires Bucherer and aims at pre-owned market

Inside Retail

A balanced perspective According to Nathan Birch, Interbrand’s AUNZ CEO, the two brands have stated they will remain separate and operate independently. While Rolex is an internationally recognised brand, Bucherer isn’t as well known outside of Europe and the US, and operates in a highly homogenised luxury and jewellery retail market. “I

Marketing 264
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How Malaysia’s iMotorbike is disrupting the market and building community

Inside Retail

In an exclusive interview, Sharmeen Looi, chief marketing officer and co-founder of iMotorbike, delves into the company’s origin story and its vision for the future. The online marketplace Southeast Asia’s motorcycle market is expected to reach US$31.75 billion in revenue this year and grow at a CAGR of 2.37 billion by 2028.

Marketing 130
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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI).