Inside Retail

MAY 16, 2024

Modibodi is rolling out a completely new brand identity across all consumer touchpoints from above and below-the-line advertising to customer communications, its website, packaging and retail presence. “We Coming from a fashion and retail background has helped me see the category from a totally different perspective.

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Inside Retail

JANUARY 21, 2024

In a strategic move to counter the fierce competition in China’s booming smartphone market , Apple recently took the unprecedented step of offering substantial discounts on its iPhones. But now, we are seeing item prices drop a lot earlier in a lot of markets within APAC,” she told Inside Retail.

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Trade Show Booth Companies - Trade Group

SEPTEMBER 20, 2023

To distinguish your product from competitors, embracing experiential marketing is an excellent approach to actively engage, captivate, and cultivate Gen Z into enthusiastic advocates for your brand. Here are some strategies to effectively engage Gen Z consumers. Take Generation Z, for instance.

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Inside Retail

OCTOBER 4, 2021

We’re also seeing an interesting change in consumer behaviour in the lead-up to Black Friday, with consumers actively choosing to hold back on purchases in anticipation of massive discounts and limited-time offers. Get creative : Invest time in various marketing channels and create content that influences customers.

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Inside Retail

MAY 15, 2024

Australian label Ena Pelly is not shy of a shared garment label and has been regularly teaming up with industry tastemakers and fashion influencers to bring consumers collections with a fresh take. It keeps us relevant and able to continuously offer our customers something new and keep them coming back time and time again,” said Pelly.

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Inside Retail

MAY 16, 2024

The grand opening marks a significant chapter in Levi Strauss & Co’s expansive retail strategy within the country. Nexus Mall is also a prominent hotspot in the local shopping landscape, and having our largest mall store in India to date located here is part of our efforts to be present wherever our consumers are,” he added.

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Retail Focus

JANUARY 20, 2022

Marketing has completely revolutionized since the advent of the pandemic. These days, consumers are changing their tastes and preferences. There are a huge number of consumers who prefer video content hence video marketing is the current trend and forms a very integral part of online marketing.

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Inside Retail

AUGUST 13, 2023

The story so far “With the opening of our new physical store at Funan Mall, Barehands has implemented our omnichannel strategy of marketing, outreach and brand building,” Germaine Lye told Inside Retail. She has noticed that most consumers tend to want to try on a piece before making a purchase.

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Inside Retail

DECEMBER 8, 2021

The move marks the end of the company’s ambitious expansion plan in Asia, shifting focus to the Australian market for the foreseeable future. IR: Do you think under different circumstances, the brand could have been successful in those markets? IR: What does the growth strategy look like for Australia in the next 12 months?

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Trade Show Booth Companies - Trade Group

FEBRUARY 29, 2024

In the rapidly evolving and changing marketing world, staying ahead of the curve is not just an advantage—it’s a necessity. That’s where marketing trade shows come into play, serving as epicenters of innovation, networking, learning, and brand growth. Here are the top 10 Marketing Trade Shows you won’t want to miss.

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Inside Retail

APRIL 29, 2024

“By seamlessly blending physical and digital experiences, the UCC Chadstone store leans into the way local consumers like to shop while reinforcing our physical brand presence in Australia.” The post “Running is on trend right now”: New Balance expands hybrid retail model appeared first on Inside Retail Australia.

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Inside Retail

MARCH 17, 2024

At the heart of the consumerism for good strategy is a policy of empowering the people – mostly women in Cambodia – and paying them living wages. Our perspective is to use business so that every time you create a product, you’re benefiting both humanity and the planet. Core market Outland Denim’s target market is women aged 25-45.

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Inside Retail

MAY 7, 2024

In a glamorous unveiling that brought a touch of sparkle to Kuala Lumpur, Chinese jewellery retailer Lukfook Group recently marked a significant milestone in its international expansion strategy with its first Lukfook Joaillerie boutique in Malaysia. Wong reiterated that Lukfook is committed to exploring markets with growth potential. “We

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RetailMinded

OCTOBER 1, 2023

In this era of the “Retail Renaissance,” independent retailers are in a prime position to carve their niche in the market through innovative marketing ideas and concepts. Research shows that 75% of businesses increased their credibility and trust by harnessing digital marketing techniques. Let’s hop in!

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Inside Retail

JANUARY 4, 2023

Spanish fashion retailer Desigual recently opened a new store in Singapore and unveiled an aspirational expansion strategy in Asia that will see it open 60 bricks-and-mortar stores in China and tap into key opinion leaders in the region to reach new customers. Consumers have a particular way of consuming and doing business,” he noted.

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Retail Bound

NOVEMBER 21, 2023

It’s a Match The report is broken down into three key phases that define the shopping culture, the first being ‘It’s a Match’ which highlights the importance of brands building trust with their audience through honest, relatable, authentic perspectives. The post How TikTok Changed the Way Consumers Shop appeared first on Retailbound.

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Consumer Shopping Social Media Perspective 52

Inside Retail

MARCH 27, 2024

The first-of-its-kind collaboration demonstrates the influence retail has on consumer behaviour beyond just checking out. Bringing its fashion lens to the Cancer Council’s research, The Iconic aims to motivate consumers to make more informed and healthier styling choices.

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Creative Displays Now

MARCH 18, 2024

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand.

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Inside Retail

MARCH 14, 2024

In a bold move aimed at redefining the narrative surrounding Asian women’s fashion, leading Southeast Asian womenswear brand, Love, Bonito, has announced a significant overhaul of its brand identity and assortment strategy. We’re direct to consumers, we own all the selling channels and touchpoints, be it the website or our stores.

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Inside Retail

AUGUST 21, 2023

The growing middle class Amisha Jain, senior vice president and managing director of South Asia, the Middle East and Africa at Levi Strauss & Co, told Inside Retail that the store “reflected the significance of India as a priority market” for the company. billion direct-to-consumer shipments by 2030.

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Inside Retail

MARCH 26, 2024

In the realm of commerce, a gap exists in the market – along with a major opportunity – particularly FOR large-scale item returns, within the domain of consumer-to-business (C2B) reverse logistics. Returns aren’t great for consumers or vendors. But even reducing returns is not going to eliminate them.

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Inside Retail

JUNE 8, 2022

E-commerce has skyrocketed since Covid hit, but now that we’re out of lockdowns, it’s clear that consumers still love physical retail. An omnichannel strategy maximises revenue. In order to thrive in a competitive retail industry, retailers must build an omnichannel strategy that looks beyond an online-only presence.

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Inside Retail

MARCH 14, 2024

Sustainable, direct-to-consumer fashion brand Allbirds promised to revolutionise the retail industry with stylish, comfortable, and environmentally-conscious footwear designs. To put this in perspective, the SG&A totaled up to just US$122.2 On the same day, the company reported a 14.5 million in 2021.

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Inside Retail

JULY 31, 2022

After a two-year hiatus from launching stores in Australia, Swiss chocolatier Lindt has kicked off a new bricks-and-mortar strategy alongside a nascent online offer. I understood the Australian market, but also sort of understood the Lindt brand and the Lindt business model from growing up in Switzerland. IR: What makes you say that?

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Inside Retail

JUNE 12, 2023

Renowned Australian footwear business Munro Footwear Group (MFG) recently acquired the popular but beleaguered New Zealand kids’ footwear brand Bobux, as part of a plan to consolidate its presence in the children’s market. Once MFG identified that the brand was in receivership, it sought to learn more about the business. “We

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Inside Retail

FEBRUARY 8, 2024

Usually – and especially for consumers shopping online – the first physical impression someone has of your brand is when they see it in its packaging. “So So it’s vital to make that experience count,” explains Alexandria Jurcic, national marketing manager, at Australian corrugated cardboard and packaging specialist Abbe. “It

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Inside Retail

APRIL 16, 2023

Levi’s expansion strategy in Asia doesn’t look like it’s slowing down anytime soon. Another milestone According to Jain, the opening of its latest store in Bangalore is another ‘proofpoint’ of its direct-to-consumer strategy and another opportunity to deliver memorable brand experiences to consumers in an immersive manner.

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Inside Retail

FEBRUARY 12, 2024

Bunnings has transformed seven stores across Australia and New Zealand into Bluey ’s ‘Hammerbarn’ in a play to attract a new consumer demographic. Bunnings’ rebrand to ‘Hammerbarn’ is a case study of how retailers can activate their bricks-and-mortar stores to better engage consumers by offering unique experiences.

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Inside Retail

MARCH 12, 2024

From a retail perspective, these collaborations were incredibly successful at helping us captivate new customers and reminding our existing ones about the innovation behind every one of our products. What was your experience in terms of consumer spending, and what strategies did you deploy to navigate the challenging economic environment?

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Inside Retail

MARCH 21, 2024

Unlike most retail stores, supermarket layouts are based on an incredible amount of consumer and scientific research, so redesigning stores in this sector is limited by well-defined operational rules and procedures. The Chadstone revamp was about discovering small things to tweak to provide an enhanced overall customer experience.

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Inside Retail

MAY 5, 2022

After two years of immense disruption, cost-effective customer acquisition is a challenge, particularly given decreasing retention and loyalty and an upsurge in ‘switching’ among consumers. In this climate, retail marketers need to adopt strategies beyond search and social, to achieve or improve true brand loyalty and customer retention.

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Inside Retail

NOVEMBER 13, 2023

And it added new “dollar shops” for consumers to pick through seasonal, more affordably priced items. As Neil Saunders, managing director and retail analyst at GlobalData, told Inside Retail , “Having produced a string of good numbers over the past few years, Walmart is currently one of the stars of the retail market.”

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Inside Retail

OCTOBER 24, 2022

Love, Bonito has recently entered into the booming activewear market with the acquisition of Butter – to be rebranded as Cheak – and a small stake investment in Singapore-based natural healthcare start-up Moom Health, marking its first acquisitions in its 10-year history. What led to the partnership? It is a marriage,” Song added.

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Inside Retail

OCTOBER 31, 2023

Our detailed consumer research uncovered that there was still a great appetite for a brand that caters for the tricky teen and tween age group that is parent-approved. We worked closely with Jada-Lee and her mum Emma during the campaign to gain insights into the collection, incorporating both their perspectives.

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Inside Retail

AUGUST 29, 2023

It stands to reason that quick-service restaurants like Domino’s would be well positioned in a challenging economic environment, with consumers seeking affordable luxuries. But with consumer behaviour still in flux post-Covid, the future of QSR is anything but certain. Clearly we are disappointed with the profitability of our stores.

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Inside Retail

MARCH 16, 2023

The business formed when Jordan and I were at university, both studying marketing. In our final year, we did a bit of travelling together over in Europe, and when we were over there we noticed that there was a gap in the market back home in Australia for on-trend, mid-length swim shorts.

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Inside Retail

APRIL 13, 2023

Like in Australia, we know that there’s a gap in the market for thoughtfully designed, independently manufactured luggage and travel accessories and so are keen to bring our products over the Tasman Sea. RL: It’s important to us to take the time to research and understand the cultural nuances of any new market we enter.

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