Inside Retail

NOVEMBER 1, 2022

Bunnings has printed its last-ever catalogue after the hardware titan axed the glossy bright paper in favour of an entirely digital marketing mix, as the last vestiges from the print era continue to crumble in an increasingly pixelated consumer market. Notably, several don’t even have a brick-and-mortar shopfront, Zhang says. “As

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Inside Retail

MAY 5, 2022

After two years of immense disruption, cost-effective customer acquisition is a challenge, particularly given decreasing retention and loyalty and an upsurge in ‘switching’ among consumers. In this climate, retail marketers need to adopt strategies beyond search and social, to achieve or improve true brand loyalty and customer retention.

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Inside Retail

FEBRUARY 5, 2024

A decade ago, the advertising and marketing sector was taken to task by Peter Field and Les Binet. At the time of publication, many brands were prioritising short-term metrics and missing out on the results of advertising campaigns which research showed develop over time. The book sent shockwaves through the industry.

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Trade Show Booth Companies - Trade Group

SEPTEMBER 20, 2023

To distinguish your product from competitors, embracing experiential marketing is an excellent approach to actively engage, captivate, and cultivate Gen Z into enthusiastic advocates for your brand. Here are some strategies to effectively engage Gen Z consumers. Take Generation Z, for instance.

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Inside Retail

FEBRUARY 8, 2024

Usually – and especially for consumers shopping online – the first physical impression someone has of your brand is when they see it in its packaging. “So So it’s vital to make that experience count,” explains Alexandria Jurcic, national marketing manager, at Australian corrugated cardboard and packaging specialist Abbe. “It

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Inside Retail

JULY 7, 2021

Influencer marketing has become a powerful tool for brands in recent years, growing to an estimated value of US$13.8 billion in 2020, according to Influencer Marketing Hub’s 2021 Benchmark Report. billion this year, up from US$9.7 A new law recently passed in Norway aims to address this issue. Importance of authenticity.

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Inside Retail

MARCH 3, 2024

The global market for Black haircare products was estimated at around $9.56 per cent, according to market research firm MarketResearch.biz. For consumers, this lack of diversity can often be seen in the people advertising products through traditional channels. billion in 2023 and is expected to grow to $15.34

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Inside Retail

JUNE 28, 2022

Gift Flick is an e-commerce plug-in that enables consumers to virtually send any product or gift voucher in an e-tailer’s store. A year-round gifting problem solver for both consumers and retailers alike. From a tech perspective, Gift Flick is incredibly easy to set up. Getting started with Gift Flick is easy.

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Inside Retail

AUGUST 30, 2022

billion beauty market. The Southeast Asian country is Australia’s largest trade and investment partner in the region, making it a strong base market for Australian businesses to expand their reach in Southeast Asia or even broader Asia. Challenges to capturing the market. But it wasn’t easy for the Australian entrepreneur.

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Inside Retail

FEBRUARY 26, 2024

With consumer preferences shifting rapidly and technological advancements setting new standards, businesses are constantly seeking innovative solutions to enhance customer experiences and drive revenue growth. He said GenAI is being used to create content at new levels of speed for products, merchandising and advertising.

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VMS

NOVEMBER 9, 2022

The platform automates the purchasing of media across these channels allowing retail suppliers to connect directly with consumers at every touchpoint enabling better sales attribution. market, which will be key to its expansion as the retail media industry continues its red-hot growth in the coming years. About Zitcha.

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Retail Focus

DECEMBER 3, 2023

There is little doubt over this statement, with some jobs at higher risk than others, but if we focus in on the retail sector, what might this mean for the market? Looking at the current market, there are plenty of examples of how AI is improving retail both for businesses in the market and the consumer.

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Inside Retail

JANUARY 24, 2024

Helena Stylman, MD of Comexposium Asia Pacific, emphasises the significance of industry collaboration: “The ripple-effects from interest rate hikes, continued fuel and consumer goods price rises… It all adds up to a very real cost-of-living crisis leading to one rather substantial retail squeeze.

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Inside Retail

JUNE 17, 2021

He added that marketers need to know where trends are going and be able to interpret numbers. Imran Khan, consumer goods and retail industry director at Salesforce, said the retail industry also need game designers and programmers. “If Now, consumers are everywhere and have certain expectations about your brand.

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Inside Retail

SEPTEMBER 22, 2021

“High end beauty, fashion and lifestyle brands have been some of the slowest categories to really embrace the use of mature models for genuine marketing purposes (not just for a quick PR stunt). Consumers] don’t always want to see the slender, 20-year-old model featured in the campaigns for the brands they buy.

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Inside Retail

JUNE 6, 2022

The four Ps – product, price, place and promotion – have been the strategic marketing pillars of business for longer than even I’ve been in the game. Their use, and attendant monitoring of their progress, create the hard measures on which retailers and brand marketers live and die.

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Inside Retail

JUNE 12, 2023

Another issue was that consumers struggled to find meaningful uses for them. A nuanced perspective Brittain Ladd, a strategy advisor for Shatranj Capital Partners, however, sees a big opportunity for Apple Vision Pro launch. Consumers will be able to more easily compare and try on different products in the virtual world,” he said.

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RetailMinded

MARCH 31, 2021

Success in the retail business isn’t as simple as providing consumers with the opportunity to buy your products. You may have already thought about your ideal customers and consumers, what they’re looking for, and their preference on how to shop. These methods of advertising have ultimately helped many companies to grow.

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Retail Focus

JULY 5, 2022

This profession incorporates interior design and architecture with other fields, such as graphics design, industrial design, advertising, and ergonomics. . The primary purpose of retail stores is to stock and sell products to consumers. Ensure to take heed of the critics and make improvements. Create An Online Presence .

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Inside Retail

MAY 27, 2021

E zibuy and Gumtree , two companies that continue to see significant growth and engagement, share their perspective on the rise of e-commerce during the pandemic, the challenges they faced and how a tech solution driven by AI helps them personalise their experiences and unlock hidden revenue. Don’t skimp on your personalisation investments.

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Inside Retail

FEBRUARY 1, 2022

Instead, let’s talk about the marketing and communications challenge it presents. In recent years, personalisation has become the holy grail of marketing. Any brand that has gone on the journey will tell you that data-fuelled personalisation converts more sales than generic marketing efforts alone. What to do after a breach.

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Retail Focus

JANUARY 23, 2023

The show attracts a diverse range of attendees, including manufacturers, distributors, integrators, and consultants, all of whom can offer valuable insights and perspectives on the latest trends and best practices in retail design. One of the new highlights of the conference is the Smart Home Technology conference produced by CEDIA.

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Inside Retail

NOVEMBER 24, 2021

Here, we speak with general manager Liam Robson about designing the brand’s high-end shops and expanding beyond the Australian and New Zealand markets. . At Accent Group, we believe physical and digital retail need to work together seamlessly, and our intention is to create a frictionless environment for our consumers at Subtype.

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Inside Retail

JULY 13, 2022

Modest fashion has been making a splash on the high streets, online and the catwalk in several markets around the world. Major brands enter the market. Alternative sales channels are also being utilised in line with changes in consumer behaviour. The market snapshot. per cent to reach $US311 billion in 2024.

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RetailMinded

AUGUST 11, 2022

NY NOW’s Summer Market will open it’s doors August 14-17, 2022, at the Javits Center in NYC. As part of their Summer Market experience, Retail Minded will produce five educational sessions that are complimentary to all registered attendees. MONDAY | August 15th at 10AM: . MONDAY | August 15th at 1:30PM: . About NY NOW.

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Inside Retail

MAY 2, 2022

Kathryn Carter: The updates we’re making are a continuation of our shopping journey from a Snap perspective. I think retailers understand the benefit of having consumers try on different products in a way that is really fun, creative and impactful. Can you put them in context of what was available previously?

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Inside Retail

JULY 18, 2022

A retina scan lets advertisers push products on him like a new Lexus or American Express card, as well as giving them the ability to access his purchase history to determine whether his socks need replacing. Experiential marketing at its best. Virtual reality is another contentious technology development. AR in your home.

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RetailMinded

OCTOBER 1, 2023

In this era of the “Retail Renaissance,” independent retailers are in a prime position to carve their niche in the market through innovative marketing ideas and concepts. Research shows that 75% of businesses increased their credibility and trust by harnessing digital marketing techniques. Let’s hop in!

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Inside Retail

AUGUST 18, 2021

After years of growing criticism about the sale of skin-whitening products in Asia and overt advertising campaigns equating lighter skin with greater beauty and desirability, global companies finally started to change their offerings. But while many consumers applauded the rebrandings, others felt that they didn’t go far enough.

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Hunton Andrews Kurth

AUGUST 2, 2022

To capitalize on the current popularity of NFTs, some retailers are turning to the timeless art of nostalgia: reworking old media or products into an NFT collection to advertise a brand in an online space or bring new attention (and customers) to a vintage product. For retailers, NFTs offer a new way to package and sell retro media.

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Inside Retail

AUGUST 25, 2022

From a financial perspective, a big milestone for the company was starting 2022 on a firm financial footing after breaking even the year before. With 75 per cent of its customers being female, and 85 per cent of its revenue coming from the app, Zalora is heavily reliant on this component of their marketing mix and its high ratings of 4.8

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RetailMinded

MAY 4, 2023

The phrase the ‘Customer is King’ is often used by marketers and customer service managers to emphasize the importance of customer satisfaction. The way consumers select products and services has evolved and become more transparent due to increased consumerism, the internet, social media, search engines, and e-commerce.

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Inside Retail

APRIL 6, 2023

As traditional bricks-and-mortar stores face new challenges and e-commerce continues to grow, retailers are looking for innovative ways to reach consumers and provide engaging shopping experiences. technology, the conversation in recent months has become more negative with the volatility of cryptocurrencies, the NFT market and many Web 3.0

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VMS

NOVEMBER 30, 2022

Mixt in the San Francisco Bay area is another prime example of a smaller group serving this same market well with similar interiors.). Advertisement. From a back-of-house perspective, the data gathering opportunities are tremendous and on par with any e-comm site. Advertisement.

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Retail Bound

JANUARY 24, 2023

Here is our 2023 PR trends forecast: AFFILIATE MARKETING The gift guide climate really evolved this year with affiliate links and/or major online retailer availability becoming a requirement for coverage in several of the top-tier publications. We’ve written extensively about how to get started with affiliate marketing as a brand.

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CRP

JANUARY 27, 2023

Businesses – startups or big players – have inundated the online world with marketing static. Consumers have understandably grown skeptical about brands indulging in self-promotion. This is why the demand for unique and innovative digital marketing strategies has increased. Today, her Instagram brand account has over 1.1

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Inside Retail

AUGUST 15, 2022

I was two weeks into the job and had come from a marketing background. Hannah Spilva and Verity Tuck came from an advertising background but wanted to revolutionise the online gifting world. However, acting on inclusivity is often deprioritised due to the unique requirements and perceived market size.

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