article thumbnail

Mmm, it’s the sweet smell of advertising success

Inside Retail

I’m seeing greater quantities of online advertising and – especially if they’re good ads – feel motivated to purchase. . For the year to June 2021, consumer retail spending grew by 9.1 per cent year-on-year growth in retail consumer spending to March 2022 3. Twenty-per-cent off at my local Thai restaurant on a Friday night?

article thumbnail

What comes after performance marketing?

Inside Retail

Since the advent of paid ads on social media, performance marketing has reigned supreme, offering brands direct access to consumers and the ability to convert sales. Performance marketing is great at driving short-term revenue and is good from a cash flow perspective.

Marketing 246
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How TikTok Changed the Way Consumers Shop

Retail Bound

It’s a Match The report is broken down into three key phases that define the shopping culture, the first being ‘It’s a Match’ which highlights the importance of brands building trust with their audience through honest, relatable, authentic perspectives. In fact, social media advertising is expected to top $247 billion by 2027.

article thumbnail

The case for a three-pronged approach to sustainability

Inside Retail

Over the past several years, sustainability has become a firm focus for consumers, industry and government alike, as people increasingly contemplate the social and environmental impact of not only their purchases but also their actions more broadly.

article thumbnail

Why short-term data alone won’t cut it for retailers in 2024

Inside Retail

A decade ago, the advertising and marketing sector was taken to task by Peter Field and Les Binet. At the time of publication, many brands were prioritising short-term metrics and missing out on the results of advertising campaigns which research showed develop over time. The book sent shockwaves through the industry. billion and $1.6

article thumbnail

Driving demand with data: a recovery roadmap for retailers

Inside Retail

After two years of immense disruption, cost-effective customer acquisition is a challenge, particularly given decreasing retention and loyalty and an upsurge in ‘switching’ among consumers. Leveraging data for advertising. So, what are the solutions available for retailers under these conditions?

article thumbnail

Navigating the AI revolution: Retail experts weigh in on the state of affairs

Inside Retail

With consumer preferences shifting rapidly and technological advancements setting new standards, businesses are constantly seeking innovative solutions to enhance customer experiences and drive revenue growth. He said GenAI is being used to create content at new levels of speed for products, merchandising and advertising.