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Modibodi was a pioneer in period underwear. Can it reinvent itself for Gen Z?

Inside Retail

Australian period underwear brand Modibodi has always taken a bold approach to advertising. If not entirely mainstream today, period underwear and other leakproof apparel are certainly more common than they were 10 years ago, so it’s not surprising that brands are starting to rethink how they advertise these products, too.

Apparel 255
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Mmm, it’s the sweet smell of advertising success

Inside Retail

I’m seeing greater quantities of online advertising and – especially if they’re good ads – feel motivated to purchase. . For the year to June 2021, consumer retail spending grew by 9.1 per cent year-on-year growth in retail consumer spending to March 2022 3. Twenty-per-cent off at my local Thai restaurant on a Friday night?

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How TikTok Changed the Way Consumers Shop

Retail Bound

It’s a Match The report is broken down into three key phases that define the shopping culture, the first being ‘It’s a Match’ which highlights the importance of brands building trust with their audience through honest, relatable, authentic perspectives. In fact, social media advertising is expected to top $247 billion by 2027.

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The case for a three-pronged approach to sustainability

Inside Retail

Over the past several years, sustainability has become a firm focus for consumers, industry and government alike, as people increasingly contemplate the social and environmental impact of not only their purchases but also their actions more broadly.

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How Country Road dials up personalisation with free digital gifting service

Inside Retail

Gift Flick is an e-commerce plug-in that enables consumers to virtually send any product or gift voucher in an e-tailer’s store. A year-round gifting problem solver for both consumers and retailers alike. From a tech perspective, Gift Flick is incredibly easy to set up. or drop us a line at hello@giftflick.com.au.

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First impressions count: why cardboard packaging has a big future in retail

Inside Retail

Usually – and especially for consumers shopping online – the first physical impression someone has of your brand is when they see it in its packaging. “So Get it right, and it is effectively free advertising that money cannot buy.” It is important to use your packaging for the advantage of your brand and brand messaging.

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Skin deep: Why Camilla and Marc, H&M and Jurlique are embracing ageing

Inside Retail

The line will be designed for all ages and sizes, thanks to her “why be boring?” We know for a fact that consumers are tired of not seeing themselves reflected in advertising and marketing and are finally starting to vocalise this, thanks to the help of platforms like social media,” she said.

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