Inside Retail

FEBRUARY 5, 2024

A decade ago, the advertising and marketing sector was taken to task by Peter Field and Les Binet. At the time of publication, many brands were prioritising short-term metrics and missing out on the results of advertising campaigns which research showed develop over time. The book sent shockwaves through the industry. billion and $1.6

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Inside Retail

FEBRUARY 26, 2024

With consumer preferences shifting rapidly and technological advancements setting new standards, businesses are constantly seeking innovative solutions to enhance customer experiences and drive revenue growth. He said GenAI is being used to create content at new levels of speed for products, merchandising and advertising.

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Inside Retail

MARCH 16, 2023

We landed a contract with one of the largest online retailers in Europe, Zalando, which – to put it into perspective – is around double the size of Asos, and recently we landed a deal with Hudson’s Bay, which is a huge online retailer in Canada. It’s more so about how we communicate the message through advertising.

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Inside Retail

FEBRUARY 8, 2024

Usually – and especially for consumers shopping online – the first physical impression someone has of your brand is when they see it in its packaging. “So Get it right, and it is effectively free advertising that money cannot buy.” It is important to use your packaging for the advantage of your brand and brand messaging.

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Inside Retail

JANUARY 24, 2024

Helena Stylman, MD of Comexposium Asia Pacific, emphasises the significance of industry collaboration: “The ripple-effects from interest rate hikes, continued fuel and consumer goods price rises… It all adds up to a very real cost-of-living crisis leading to one rather substantial retail squeeze.

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Inside Retail

MARCH 3, 2024

For example, according to data collected by management consulting company McKinsey & Company, while 11 per cent of all beauty consumers in the US are Black, Black-owned brands account for only 2.5 For consumers, this lack of diversity can often be seen in the people advertising products through traditional channels.

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Inside Retail

JUNE 12, 2023

Another issue was that consumers struggled to find meaningful uses for them. A nuanced perspective Brittain Ladd, a strategy advisor for Shatranj Capital Partners, however, sees a big opportunity for Apple Vision Pro launch. billion worth of these headsets in 2021. For him, the future of shopping is virtual.

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Retail Focus

DECEMBER 3, 2023

Looking at the current market, there are plenty of examples of how AI is improving retail both for businesses in the market and the consumer. Generative AI-based chatbots design advertisements in real time, with these being delivered via a signage application from FRAMR and displayed on Panasonic 4K displays.

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Inside Retail

AUGUST 30, 2022

For these reasons, making The Quick Flick products available in the Singaporean market was a natural fit, as local consumers are discerning in their beauty purchases and on the lookout for innovation – which is a gap we knew we could fill with our products.”. Challenges to capturing the market. Patience always equals profit,” she explains.

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Retail Focus

JULY 5, 2022

This profession incorporates interior design and architecture with other fields, such as graphics design, industrial design, advertising, and ergonomics. . The primary purpose of retail stores is to stock and sell products to consumers. However, a straightforward financial plan will do if you don’t require financial backing.

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Inside Retail

JUNE 17, 2021

With the coronavirus outbreak forcing retailers to shift their companies’ operations, fast-track digital transformations, and reimagine strategies and business models, it is important for employees to have excellent digital skills, talent in storytelling, and the savviness to easily adapt. “I Creativity and talent for storytelling.

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RetailMinded

MARCH 31, 2021

Success in the retail business isn’t as simple as providing consumers with the opportunity to buy your products. You may have already thought about your ideal customers and consumers, what they’re looking for, and their preference on how to shop. These methods of advertising have ultimately helped many companies to grow.

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Creative Displays Now

MARCH 18, 2024

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand.

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Inside Retail

JUNE 6, 2022

The Australia Project, a research piece The Lab conducted, which analysed 150,000 pieces of content with artificial intelligence, found 80 per cent of Australians reckon businesses should be “doing good” And research by McCrindle tells us 57 per cent of consumers have increased engagement with organisations that behave ethically.

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RetailMinded

AUGUST 11, 2022

A core focus of the conversations will revolve around technology, with a vast range of discussions to take place including consumer influences, economic impact, online marketplaces, social media advertising and marketing, post purchase experiences and more. MONDAY | August 15th at 10AM: . MONDAY | August 15th at 1:30PM: .

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Inside Retail

APRIL 6, 2023

As traditional bricks-and-mortar stores face new challenges and e-commerce continues to grow, retailers are looking for innovative ways to reach consumers and provide engaging shopping experiences. technology presents an entirely new way of interacting online, consumer experiences and a shift toward a democratised and traceable future.

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Inside Retail

NOVEMBER 24, 2021

Through our ethos of creating immersive store experiences, we’ve been able to captivate what we would classify as quite a progressive consumer base, not only through our sneaker release business, but also through our apparel brands. IR: How do you think consumers overseas discovered Subtype? LR: We acquired the business in 2018.

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RetailMinded

MAY 4, 2023

The way consumers select products and services has evolved and become more transparent due to increased consumerism, the internet, social media, search engines, and e-commerce. Traditional advertisements, social media posts, and blogs have lost credibility. But how does this satisfaction turn into brand advocacy?

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Retail Bound

JANUARY 24, 2023

e-commerce) in getting people to spend money on consumer goods and services. Jennifer is noticing a trend where editors only seem interested in covering a brand in an editorial way after the company also agrees to place an advertisement in their publication. Tana echos that observation within the family and parenting magazine space. “My

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CRP

JANUARY 27, 2023

Consumers have understandably grown skeptical about brands indulging in self-promotion. This is why the demand for unique and innovative digital marketing strategies has increased. Back when we were all busy taking pictures of fries and cheeseburgers, she was using the platform to share her style perspectives.

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Inside Retail

JUNE 8, 2022

E-commerce has skyrocketed since Covid hit, but now that we’re out of lockdowns, it’s clear that consumers still love physical retail. An omnichannel strategy maximises revenue. In order to thrive in a competitive retail industry, retailers must build an omnichannel strategy that looks beyond an online-only presence.

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VMS

DECEMBER 1, 2022

Consumers wanted berry spoons, mustard spoons, sugar spoons, and soup spoons in ever increasing variety.”. Right, Left: An advertisement for decor references the return of American soldiers from WWI (left). By 1915, Americans were reportedly consuming half of the global production of plate glass. SELL THEM THEIR DREAMS.

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