Inside Retail

OCTOBER 28, 2021

To those who are only just getting up to speed with the advent of TikTok, the prospect of advertising and brand-building on the platform represents an as-yet-untapped opportunity. Understanding how to approach new platforms is an issue that’s been part of the advertising industry since its earliest days.

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Inside Retail

MARCH 11, 2024

That typically includes the ‘Super Bowl of advertising’: the actual Super Bowl. In fact, Sensor Tower claims Temu and Shein were Meta’s (owner of Facebook) second and fourth-largest advertisers in Q4 last year. Amazon long made this leap to advertise its retail platform, cloud computing offering and Prime Video.

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Advertising Marketing Strategy Consumer 278

Inside Retail

NOVEMBER 3, 2022

Federal Court proceedings have been initiated against Dell Australia by The Australian Competition and Consumer Commission (ACCC) for allegedly making false or misleading representations about the cost of add-on monitors at checkout. We know that many consumers turned to online purchases to buy equipment for working and schooling from home.”.

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Eye on ESG

JUNE 8, 2023

On 7 June 2023, the UK Advertising Standards Authority (“ ASA “) – the UK’s independent advertising regulator – banned a series of advertisements from a number of large oil and gas companies for including misleading information about their socio-environmental credentials.

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Retail Focus

FEBRUARY 15, 2024

Capturing the attention of the student demographic is both a significant opportunity and a challenge for marketers in today’s retail landscape. Understanding how to effectively appeal to this group requires a blend of traditional marketing wisdom and innovative strategies that resonate with the digital-native generation.

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Hunton Andrews Kurth

FEBRUARY 2, 2023

The FTC unanimously approved a consent order this week requiring Credit Karma, LLC to pay $3 million dollars for allegedly advertising to consumers that they were “pre-approved” for credit card offers, when in reality, the customers were not pre-approved, and in fact, were frequently rejected.

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Advertising Consumer Marketing 106

Hunton Andrews Kurth

OCTOBER 11, 2023

BBB National Programs’ Children’s Advertising Review Unit (CARU) has released new Guardrails for Child-Directed Advertising and Privacy in the Metaverse. All advertising should be easily recognizable as advertising. Understand when content becomes advertising (and what is not advertising).

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Inside Retail

APRIL 19, 2021

But talking like that weird dinner party berk is how advertising seems to talk these days. In other words – the words of Shirley Polykoff, in fact – “Copywriting is a conversation with the consumer.” Is there a market of weird dinner party guests out there who actually talk like that – and respond to that kind of talk?

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Inside Retail

FEBRUARY 19, 2024

This week, The Iconic hard-launched a new brand campaign to serve as a reminder, to consumers and itself, that the online retail platform is far from finished with disrupting and innovating the Australian and New Zealand retail industry. The new campaign is intended to remind consumers of why they shop with The Iconic.

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Retail Focus

JUNE 22, 2023

Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.

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Inside Retail

APRIL 16, 2024

Culture Kings is an Australian retail phenomenon, what started as a Carrara market stall in 2008 evolved into an international retailer being listed on the stock exchange with a $600 million valuation. Create the brand, the emotion, the resonance, break [consumers] patterns so they remember you,” concluded Beard.

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Inside Retail

OCTOBER 13, 2021

Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.

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Marketing Social Media Advertising Consumer Electronics 277

Inside Retail

APRIL 26, 2024

While the sudden grocery discounts have presumably been introduced to appease consumers during the allegations of price gouging, and ongoing inquiries by the Australian Competition and Consumer Commission (ACCC) and the Senate, some of the promotional materials to advertise the savings have left consumers and independent watchdog Choice confused.

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Inside Retail

JULY 22, 2021

The marketing campaign was apparently overseen, signed off, and promoted by Lorna Jane chief creative officer Lorna Jane Clarkson. The whole marketing campaign was based upon customers’ desire for greater protection against the global pandemic,” ACCC chair Rod Sims said.

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Marketing Advertising Promotion Consumer 264

CAAD

JANUARY 31, 2024

In the digital era, companies are adopting increasingly innovative strategies to reach consumers more directly and effectively. Strategies that are revolutionising the way brands engage with consumers, providing new opportunities and challenges in the competitive world of commerce.

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Consumer Advertising Strategy Promotion 52

Contra

JANUARY 25, 2024

In the sprawling urban jungles, where digital screens and billboards vie for attention, Out-Of-Home (OOH) and Guerrilla advertising have emerged as a breath of fresh air, blending creativity with physical space. Here, we delve into nine exemplary campaigns that underline the boundless potential of OOH and Guerrilla advertising.

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Inside Retail

JANUARY 30, 2023

It has never been more difficult – nor more important – to stay one step ahead of evolving consumer habits. There’s little doubt that marketers have another challenging year ahead as they try to grow revenue and build lasting relationships with their customers set against constricted consumer spending.

Consumer 130

Consumer Engagement Advertising Strategy 130

Inside Retail

JULY 12, 2023

In the ever-evolving landscape of digital marketing , the demise of third-party cookies has emerged as a game-changing shift for marketers worldwide. This revolutionary change, once met with scepticism, is now being hailed as an opportunity to enhance consumer trust and forge stronger connections with audiences.

Marketing 130

Marketing Customer Engagement Advertising Consumer 130

Hunton Andrews Kurth

MAY 10, 2023

The Ninth Circuit Court of Appeals recently affirmed the dismissal of a putative class action lawsuit brought by a consumer who claimed that The Kroger Company supermarkets falsely advertised its spreadable fruit product containing fruit-based sweeteners as “Just Fruit.”

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Trade Show Booth Companies - Trade Group

AUGUST 30, 2023

When it comes to getting noticed in the digital landscape, paid search and paid social Advertising have become go-to strategies. This detailed guide will explore the disparities between these two advertising methods, enabling you to make intelligent decisions for your marketing campaigns. What is Paid Social Advertising?

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Advertising Social Media Strategy Display 52

Hunton Andrews Kurth

MARCH 20, 2023

The inquiries reflect a focus by the FTC on the extent of deceptive advertising on social media and video platforms; how the platforms create and monitor ads; and how they help consumers distinguish advertising and other commercial messages from other types of content.

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Social Media Advertising Consumer Other 98

Hunton Andrews Kurth

AUGUST 23, 2022

The Children’s Advertising Review Unit of BBB National Programs (CARU) has issued two recommendations this summer addressing negative social stereotypes in children’s advertising. Advertising should not portray or encourage negative social stereotyping, prejudice, or discrimination.”

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Retail Focus

JANUARY 20, 2022

Marketing has completely revolutionized since the advent of the pandemic. These days, consumers are changing their tastes and preferences. There are a huge number of consumers who prefer video content hence video marketing is the current trend and forms a very integral part of online marketing.

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Inside Retail

DECEMBER 10, 2023

Especially for consumer durables, the organised shopper can have their preferred (low) price and get it delivered to the door too. However, it shouldn’t be forgotten that Black Friday is an event characterised by unique market conditions. Craig Flanders is the CEO of advertising agency Spinach. Or will we?

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Consumer Advertising Shopping Strategy 130

Inside Retail

JANUARY 30, 2023

The Australian Competition and Consumer Commission (ACCC) is cracking down on misleading testimonials and endorsements by social media influencers. It will also consider the role of other parties, including advertisers, marketers, brands and social media platforms in facilitating misconduct.

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Hunton Andrews Kurth

AUGUST 30, 2022

CARU, the Children’s Advertising Review Unit of BBB National programs, issued a compliance warning last week reminding industry that the self-regulating body on children’s advertising and privacy intends to enforce its advertising guidelines in the metaverse, just like in the real world.

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Inside Retail

JULY 25, 2023

As Levi’s marks the 150th anniversary of its iconic 501 jeans, the company has reinvented the classic style for a new generation of consumers focused on sustainable fashion, unveiling a plant-based 501 , a hemp cotton blend Selvedge 501 and a circular 501. The plant-based 501 is made almost entirely out of plant-based materials.

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Marketing Fashion Color Advertising 130

Retail Bound

APRIL 23, 2024

From traditional brick-and-mortar stores to the rise of e-commerce, product startups have had to adapt and keep up with changing consumer behavior. In recent years, technological advancements and shifting consumer preferences have caused significant disruptions in the retail landscape.

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Consumer Social Media Promotion Marketing 52

Inside Retail

AUGUST 7, 2023

After first appearing in the United States and United Kingdom, retail media has started to gain a foothold in the Australian market. What these services offer is access to a large and often diverse customer base, and the ability for brands to advertise their products to potential customers at the moment they’re looking to buy.

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Inside Retail

NOVEMBER 27, 2023

This is not just a transient trend but a robust response to the changing consumer, who now craves the tactile satisfaction of in-store shopping along with the personalisation and convenience of online commerce. Today’s consumers might browse products online and then feel, try and buy them in physical stores.

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Inside Retail

MARCH 4, 2024

Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. Retailers have failed to understand and represent a large consumer demographic that could be lucrative to their business.

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Inside Retail

NOVEMBER 12, 2023

However with consumers feeling the pinch from rising inflation around the world, how are ads changing to capture spending this Christmas? Vying for attention” According to advertising agency The General Store’s chief creative officer Marcus Tesoriero, creating holiday ads is not an easy task.

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Trade Show Booth Companies - Trade Group

MARCH 18, 2024

But thanks in part to them, marketing strategies like experiential or immersive marketing will become more important than ever. Second, AI-generated content is changing current digital marketing tactics. Advertisers are already partnering with AI influencers to promote their products. Here’s why.

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Marketing Advertising Strategy Promotion 52

Creative Displays Now

MARCH 18, 2024

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand.

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Retail Marketing Marketing Social Media Display 52

Inside Retail

APRIL 26, 2024

Thanks to rapid innovations in supply chain management, AI technology and digital marketing, e-commerce is increasingly playing an integral role in the lives of everyday Aussies. Customer retention With both consumers and retailers feeling the pinch of increasing costs, customer retention will be a key theme of 2024.

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Inside Retail

MAY 14, 2023

Mother’s Day holds a solid place in the hearts of Aussie consumers. While the realities of motherhood are much more widely shared today online and on social media, the representation of mothers in advertising has largely gone unchanged since the 1950s. Surely we can do better for mums than fluffy robes and scented candles?

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Contra

MARCH 16, 2022

What Is Outdoor Advertising? Outdoor advertising, also known as outdoor media, means any ad campaign that publicises your business’s products and services and is done outdoors. Now that we have cleared the main term, several other specific outdoor advertising terms can seem confusing or complicated. Campaign Advertising.

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