Inside Retail

DECEMBER 3, 2023

The last decade has seen the consumer landscape shift from mass market to personalisation and customisation, from a life of bricks-and-mortar shopping to online goods. Organisations that have thrived in the past decade are those that have understood their consumers and pre-empted the trends.

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RetailMinded

SEPTEMBER 19, 2023

Businesses have effectively moved away from traditional sales techniques and eagerly seized the opportunities provided by direct-to-consumer (D2C) sales due to the quick progress of digital technology. This involves detailed research and data analytics to gain insights into consumer trends and tastes.

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Trade Show Booth Companies - Trade Group

SEPTEMBER 20, 2023

To distinguish your product from competitors, embracing experiential marketing is an excellent approach to actively engage, captivate, and cultivate Gen Z into enthusiastic advocates for your brand. Here are some strategies to effectively engage Gen Z consumers. Take Generation Z, for instance.

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Inside Retail

DECEMBER 3, 2023

Shopper behaviours are changing rapidly as consumers grapple with the effects of skyrocketing inflation. So how do you know how, when and where Aussies are shopping and reach the right consumer for optimal digital impact in a sea of brand switching? So are marketers. It’s time to target people, not browsers.

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Inside Retail

MARCH 16, 2023

The business formed when Jordan and I were at university, both studying marketing. In our final year, we did a bit of travelling together over in Europe, and when we were over there we noticed that there was a gap in the market back home in Australia for on-trend, mid-length swim shorts.

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Creative Displays Now

APRIL 17, 2024

These reasons prove why 73% of consumers would still buy items in brick-and-mortar retail spaces. It advertises your products while concealing an otherwise unsightly display base. Cardboard pallet skirts are customizable, allowing you to tailor the colors, images and messaging to your brand. What Is a Pallet Skirt?

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Inside Retail

AUGUST 10, 2023

Pinterest uses a combination of machine learning and human curation to offer tailored recommendations and search results based on the interests of users. We’re essentially bringing catalogue shopping to more of our verticals, with all of our advertisers able to upload product catalogues,” Laws said.

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Inside Retail

OCTOBER 7, 2021

The features come as social media rivals including Facebook, TikTok and Snap Inc compete for the lucrative e-commerce market with in-app shopping or virtual clothing try-ons. “We want to drive that attention-grabbing aspect that video has,” she said.

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Retail Bound

FEBRUARY 29, 2024

Beginning with idea generation and market research to identify market gaps, companies go through multiple stages of product development before launching the product. Research phase Before diving into ideation, it’s essential to grasp market demand. Ideation and design All man-made creations start from a simple concept.

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Retail Focus

SEPTEMBER 27, 2022

The online marketing industry is constantly evolving as retailers are always looking to improve their online marketing techniques to meet the demands of their customers. Mobile Marketing . Mobile commerce is any marketing activity, which retailers use in promoting their services and products through mobile devices.

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Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. And consumers can feel it.

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Inside Retail

AUGUST 3, 2023

This led to snaking queues as consumers were determined to get their hands on the collectibles – a phenomenon the country is familiar with whenever freebies are offered at fast food chains. In response to this shift in consumer behaviour, we recognise the importance of providing ultra-fast and convenient snacking options.

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Inside Retail

NOVEMBER 12, 2023

From navigating language and cultural barriers to grappling with high marketing costs and talent shortages, SMEs have long sought solutions that are both effective and accessible. Zhang also noted that marketing and user acquisition have become more expensive due to the fierce online competition.

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Inside Retail

JANUARY 12, 2023

Because social media is where many consumers spend their time, and where they look for inspiration and discovery. Some platforms have shopping tabs where consumers can browse, save, and buy products – in effect creating their own catalogues and shopping lists. And for consumers: Discovery of new products and services.

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Inside Retail

APRIL 8, 2024

Charlotte Blakeney built the cult jewellery label By Charlotte from the ground up following a successful 20-year career as a makeup artist in fashion and advertising. We’ve developed a clear picture of exactly who our customer is, allowing us to tailor our designs and mantras to ensure they resonate.

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Inside Retail

JANUARY 3, 2023

From smart shopping carts and intelligent buying assistants, to dynamic pricing algorithms and inventory tracking systems, retailers will have access to a wealth of powerful tools that enhance their ability to meet customers’ needs and respond quickly to changes in the market. .

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Inside Retail

MAY 27, 2021

These integrations created a positive contribution toad their marketing investments for the brand, where the ancillary revenue generated from Rokt E-commerce could then be invested into their activity with Rokt Ads allowing Ezibuy to capitalise on the pandemic-induced surge in demand while improving their customer experience and revenue.

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Retail Focus

MARCH 28, 2023

There have been changes in priorities around consumer spending. They relied on advertising, word of mouth and their own product experience in making purchasing decisions. Consumers were often more loyal to certain brands than they are now. Do clients have a say in what they consume and how they consume it?

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Inside Retail

NOVEMBER 21, 2021

It makes sense: the last major overhaul of how consumer data is dealt with in Australian law happened way back in 1988. While privacy is a bigger focus than ever before, consumers continue to demand and expect personalised experiences. You might have heard rumours that contextual advertising is the way forward in a post-cookie world.

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Inside Retail

JULY 13, 2022

The move followed a complaint by the consumer advocacy group Choice , which called the technology invasive and unwarranted. While the outcome of the investigation is still uncertain – Bunnings and Kmart maintain that they acted lawfully – the consumer backlash has already begun on social media.

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Inside Retail

JUNE 29, 2022

Supersized pandemic revenue growth is waning and losses are mounting, but Shopee is now the clear Southeast Asia market leader. Shopee opened for business as a consumer-to-consumer (C2C) marketplace in the first quarter of 2015 and evolved into a hybrid B2C/C2C business model that by late 2019 was growing fast. on 24 June.

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Inside Retail

SEPTEMBER 9, 2021

Many FMCG brands sold in pharmacies have high margins and the FMCG industry is keen to partner with retailers to engage digitally with consumers. Digital technology provides an opportunity to merge these two areas of advertising into fully measurable “through-the-line” activity, with huge financial benefits. How to get started.

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Inside Retail

JUNE 30, 2022

A recent webinar tackled these and other questions with insights from Jeremy Krause, chief innovation and disruption officer at Global Retail Brands, Halie Adams, senior product marketing manager at BigCommerce, and Mathew Hosking, head of commercial ANZ at Klarna. Get the fundamentals right. Build brand awareness.

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Inside Retail

JUNE 22, 2021

The team is also working with vendors to ensure product images and advertising reflect its target audience – like the national TVC and print campaign starring comedian Jean Kittson that Starts at 60 itself is rolling out in conjunction with the launch of its online retail offer. Older online shopping ‘boom’. A race to reach baby boomers.

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Creative Displays Now

APRIL 4, 2023

The consumer packaged goods (CPGs) market is extremely competitive. We are sharing some easy tips and tricks for designing displays that spark consumer interest and ultimately boost your in-store sales. The following tips will help you develop effective POP displays for your consumer packaged goods: 1.

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Ultra Flex

DECEMBER 23, 2020

We have multiple media solutions, tailored for your unique environment. As consumers venture out of their homes to take care of their needs, how can you help them forget for a little while the reality of masks, gloves, and hand sanitizer? At many locations, employees must interact with consumers. Safety measures will too.

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RetailMinded

MAY 4, 2023

The phrase the ‘Customer is King’ is often used by marketers and customer service managers to emphasize the importance of customer satisfaction. The way consumers select products and services has evolved and become more transparent due to increased consumerism, the internet, social media, search engines, and e-commerce.

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RetailMinded

OCTOBER 1, 2023

In this era of the “Retail Renaissance,” independent retailers are in a prime position to carve their niche in the market through innovative marketing ideas and concepts. Research shows that 75% of businesses increased their credibility and trust by harnessing digital marketing techniques. Let’s hop in!

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Compliantia

JULY 4, 2023

Differences in local consumer behavior and preferences Each location has its own unique customer base with varying preferences and behaviors. It requires market research and a tailored approach to ensure promotions resonate with the local audience. Navigating these legal requirements can be complex and time-consuming.

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Retail Bound

NOVEMBER 28, 2023

In this blog, we’ll explore how product videos can benefit retail sales and why they should be an integral part of any brand’s marketing strategy. This means that traditional forms of advertising such as text-based product descriptions or static images may not be enough to grab a potential customer’s attention.

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Inside Retail

AUGUST 25, 2022

With 75 per cent of its customers being female, and 85 per cent of its revenue coming from the app, Zalora is heavily reliant on this component of their marketing mix and its high ratings of 4.8 I think at a broader level, we are very cognisant of the fact that our luxury consumer is somewhat different than the broader population.

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RetailMinded

DECEMBER 2, 2021

With internet sales peaking at over 37% of all national retail sales last January, there’s still a huge online market to seize. Providers of tailored online business services, Statement , spoke to Alex Weston, Channel Account Manager at software giant Brightpearl, on just how influential a delivery strategy can be.

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Frank Mayer

MAY 27, 2022

Brands must rely on many marketing tools to promote new products and drive sales. Campaigns are often composed of traditional advertising, social media, digital marketing, and countless niche avenues to educate shoppers and drum up interest. Tailoring a display to best fit the merchandise is important,” Poborsky shares.

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Trade Show Booth Companies - Trade Group

MARCH 4, 2024

Marketing professionals (like myself) are tempted to forget this when analyzing the primary audience through the lens of statistics—we start feeling we somehow know exactly what they want and think we can get away with cheesy sales tactics or gimmicky advertising. What Ogilvy meant by this is that buyers have built-in BS detectors.

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RetailMinded

OCTOBER 22, 2020

It’s the ideal excuse to boost the company’s name and get those goods rolling out the door to consumers. Great Form of Advertising. Vibrant colors, unique font styles, catchy phrases, and terms, it’s all the perfect form of advertising. Here is the perfect way to increase awareness with matching shirts for your company.

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Design Wanted

SEPTEMBER 3, 2021

Instead, the 2021 edition will address the post-pandemic market with more conscious consumers and a wider digitalization of the industry , which includes Salone del Mobile newly launched digital platform. Access via the digital world is a welcome development. The evolution of Patrizia Garganti.

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Frank Mayer

MAY 14, 2021

Ultimately, interactive displays can lead to a deeper consumer education and brand loyalty. And with consumers eager to resume in-store shopping as the pandemic wanes, once-digital brands are ramping up partnerships with traditional brick-and-mortars to reach a larger group of customers. Merchandising Displays with Touchscreens.

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