Retail Focus

OCTOBER 21, 2021

A good video marketing strategy will help you engage with your audience and help make your brand known across digital and social media platforms. If you want to be a successful digital marketer, it is imperative that you understand the power of video as a tool for your social media and marketing strategy.

Strategy 130

Strategy Social Media Marketing Advertising 130

Retailing Insight

MAY 2, 2024

M edia Marketing is comprised of many forms of advertising and is the process of creating desirable products or services and distributing them in such a way that increases their charisma. I will not be giving all the methods but have tried to cull the best media marketing for retail stores, publishers and product makers.

Marketing 52

Marketing Social Media Advertising Outdoor 52

Inside Retail

AUGUST 3, 2023

Strategies like this have become commonplace in the fast food sector, as restaurants seek to generate publicity and drive sales by rolling out outrageous gastronomic creations that they hope will become viral sensations. Ng said that consumers appreciate seeing brands come together, or extending their offerings into new formats or categories.

Strategy 130

Strategy Social Media Consumer Engagement 130

Trade Show Booth Companies - Trade Group

MAY 3, 2024

Why does advertising have a bad reputation? There are cultural, economic, and historical reasons that explain advertising’s current situation. The idea behind advertising is simple. Nonetheless, advertisers do know something about human nature. And there are cases of advertisers abusing the stage they’re given.

Advertising 52

Advertising Promotion Architecture Social Media 52

Inside Retail

OCTOBER 13, 2021

Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.

Marketing 277

Marketing Social Media Advertising Consumer Electronics 277

Retail Focus

JUNE 22, 2023

Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.

Curate 130

Curate Consumer Advertising Social Media 130

Inside Retail

FEBRUARY 19, 2024

This week, The Iconic hard-launched a new brand campaign to serve as a reminder, to consumers and itself, that the online retail platform is far from finished with disrupting and innovating the Australian and New Zealand retail industry. The new campaign is intended to remind consumers of why they shop with The Iconic.

Marketing 130

Marketing Fashion Shopping Consumer 130

Inside Retail

APRIL 26, 2024

Thanks to rapid innovations in supply chain management, AI technology and digital marketing, e-commerce is increasingly playing an integral role in the lives of everyday Aussies. With this momentum continuing into this year, it’s the perfect time for retailers to reexamine their strategies and restructure with growth and scale in mind.

Customer Retention 277

Customer Retention Social Media Curate Advertising 277

CAAD

JANUARY 31, 2024

In the digital era, companies are adopting increasingly innovative strategies to reach consumers more directly and effectively. Strategies that are revolutionising the way brands engage with consumers, providing new opportunities and challenges in the competitive world of commerce.

Consumer 52

Consumer Advertising Strategy Promotion 52

Creative Displays Now

OCTOBER 11, 2023

So, what is seasonal merchandise, and how can you execute a seasonality strategy effectively? In this guide, we’ve outlined all you need to know about what seasonal merchandise is and five seasonal merchandising strategies you can implement for retail success. What Is Seasonal Merchandising?

Merchandising 92

Merchandising Strategy Display Color 92

Inside Retail

JANUARY 30, 2023

It has never been more difficult – nor more important – to stay one step ahead of evolving consumer habits. There’s little doubt that marketers have another challenging year ahead as they try to grow revenue and build lasting relationships with their customers set against constricted consumer spending.

Consumer 130

Consumer Engagement Advertising Strategy 130

Inside Retail

MARCH 4, 2024

Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. Retailers have failed to understand and represent a large consumer demographic that could be lucrative to their business.

Beauty and Health 264

Beauty and Health Hobbies Fashion Marketing 264

Trade Show Booth Companies - Trade Group

AUGUST 30, 2023

When it comes to getting noticed in the digital landscape, paid search and paid social Advertising have become go-to strategies. This detailed guide will explore the disparities between these two advertising methods, enabling you to make intelligent decisions for your marketing campaigns. What is Paid Social Advertising?

Advertising 52

Advertising Social Media Strategy Display 52

Retail Focus

JANUARY 20, 2022

Marketing has completely revolutionized since the advent of the pandemic. These days, consumers are changing their tastes and preferences. There are a huge number of consumers who prefer video content hence video marketing is the current trend and forms a very integral part of online marketing.

Marketing 130

Marketing Advertising Strategy Circulation 130

Trade Show Booth Companies - Trade Group

SEPTEMBER 20, 2023

To distinguish your product from competitors, embracing experiential marketing is an excellent approach to actively engage, captivate, and cultivate Gen Z into enthusiastic advocates for your brand. Here are some strategies to effectively engage Gen Z consumers. Take Generation Z, for instance.

Engagement 52

Engagement Strategy Marketing Social Media 52

RetailMinded

SEPTEMBER 19, 2023

Businesses have effectively moved away from traditional sales techniques and eagerly seized the opportunities provided by direct-to-consumer (D2C) sales due to the quick progress of digital technology. This involves detailed research and data analytics to gain insights into consumer trends and tastes.

Strategy 52

Strategy Consumer Tailored Social Media 52

RetailMinded

JULY 9, 2021

This post highlights some of the marketing strategies businesses can deploy to not find new customers and keep existing ones. Let’s face it; technology opened a myriad of marketing channels and so did the pandemic. You can partner with other businesses just to target your brand name to gain traction among your target market.

Strategy 98

Strategy Marketing Social Media Advertising 98

Inside Retail

APRIL 16, 2024

Culture Kings is an Australian retail phenomenon, what started as a Carrara market stall in 2008 evolved into an international retailer being listed on the stock exchange with a $600 million valuation. Create the brand, the emotion, the resonance, break [consumers] patterns so they remember you,” concluded Beard.

Advertising 243

Advertising Pattern Consumer Art 243

Inside Retail

APRIL 26, 2024

While the sudden grocery discounts have presumably been introduced to appease consumers during the allegations of price gouging, and ongoing inquiries by the Australian Competition and Consumer Commission (ACCC) and the Senate, some of the promotional materials to advertise the savings have left consumers and independent watchdog Choice confused.

Promotion 147

Promotion Advertising Consumer Line 147

Inside Retail

JUNE 1, 2022

E-commerce businesses are fighting for consumers’ attention at an extraordinary rate. Those with the right multichannel strategy will win in this volatile e-commerce climate. Market at the right time. Increase visibility and put your products front and centre in the eyes of consumers. Sell where consumers shop.

Strategy 130

Strategy Social Media Consumer Advertising 130

Inside Retail

JULY 12, 2023

In the ever-evolving landscape of digital marketing , the demise of third-party cookies has emerged as a game-changing shift for marketers worldwide. This revolutionary change, once met with scepticism, is now being hailed as an opportunity to enhance consumer trust and forge stronger connections with audiences.

Marketing 130

Marketing Customer Engagement Advertising Consumer 130

Inside Retail

AUGUST 7, 2023

After first appearing in the United States and United Kingdom, retail media has started to gain a foothold in the Australian market. What these services offer is access to a large and often diverse customer base, and the ability for brands to advertise their products to potential customers at the moment they’re looking to buy.

Advertising 243

Advertising Social Media Form Marketing 243

Inside Retail

DECEMBER 10, 2023

Especially for consumer durables, the organised shopper can have their preferred (low) price and get it delivered to the door too. However, it shouldn’t be forgotten that Black Friday is an event characterised by unique market conditions. Craig Flanders is the CEO of advertising agency Spinach. Or will we?

Consumer 130

Consumer Advertising Shopping Strategy 130

Inside Retail

NOVEMBER 27, 2023

In the ever-evolving retail landscape, technology has swiftly moved from being a novelty to becoming the linchpin of both operational and customer-centric strategies. Today’s consumers might browse products online and then feel, try and buy them in physical stores.

Consumer 147

Consumer Engagement Shopping Pattern 147

Retail Bound

APRIL 23, 2024

From traditional brick-and-mortar stores to the rise of e-commerce, product startups have had to adapt and keep up with changing consumer behavior. In recent years, technological advancements and shifting consumer preferences have caused significant disruptions in the retail landscape.

Consumer 52

Consumer Social Media Promotion Marketing 52

Trade Show Booth Companies - Trade Group

MARCH 18, 2024

But thanks in part to them, marketing strategies like experiential or immersive marketing will become more important than ever. Second, AI-generated content is changing current digital marketing tactics. Advertisers are already partnering with AI influencers to promote their products. Here’s why.

Marketing 52

Marketing Advertising Strategy Promotion 52

Inside Retail

NOVEMBER 8, 2021

There are implications for the advertising industry as it navigates new data privacy and compliance rules: Reliance on third-party cookies has been estimated to lead to a 36-per-cent decrease in measured and reported ROAS. The digital advertising industry is defined by change. Change brings new opportunities.

Planning 263

Planning Advertising Engagement Strategy 263

Inside Retail

JULY 25, 2023

As Levi’s marks the 150th anniversary of its iconic 501 jeans, the company has reinvented the classic style for a new generation of consumers focused on sustainable fashion, unveiling a plant-based 501 , a hemp cotton blend Selvedge 501 and a circular 501. The plant-based 501 is made almost entirely out of plant-based materials.

Marketing 130

Marketing Fashion Color Advertising 130

Inside Retail

JUNE 26, 2023

The pet food market in India is expected to grow by approximately 20 per cent annually over the next five years to reach over $1.2 According to Dr Shashank Sinha, CEO and veterinarian of Drools, the company has implemented various strategies to ensure the brand’s success and growth.

Marketing 130

Marketing Expansion Social Media Strategy 130

Inside Retail

JANUARY 24, 2024

Today, the Albanese government announced the Australian Competition and Consumer Consumer Commission (ACCC) will conduct a twelve-month probe to examine if Australian supermarkets have used their market power to increase their profit margins. We love to find someone to blame in situations such as the cost-of-living crisis.

Consumer 289

Consumer Marketing Advertising Balance 289

Inside Retail

SEPTEMBER 7, 2023

It’s safe to say the platform has some winning strategies that keep consumers coming back. However, Temu’s consumers are beginning to view it as offering affordable products that do not necessarily compromise on quality. Gamified advertising hinges on two core elements: challenge and reward.

Advertising 130

Advertising Promotion Strategy Consumer 130

Trade Show Booth Companies - Trade Group

OCTOBER 3, 2023

Experiential marketing is often called “engagement marketing” or “event marketing.” ” Experiential marketing is a dynamic and immersive approach that yearns to create memorable and meaningful connections between the brand and the faithful consumers.

Marketing 52

Marketing Social Media Advertising Engagement 52

Inside Retail

JULY 17, 2023

That’s really our brand strategy. IR: It’s pretty clear it’s a challenging environment for those consumers at the moment. IR: Are you approaching that market differently than you would approach Australia and New Zealand? IR: How do Australian beauty brands entering the US market tend to perform?

Expansion 245

Expansion Advertising Social Media Strategy 245

Inside Retail

MAY 7, 2024

Stores are syncing product releases and advertising campaigns to calendar events, meanwhile, consumers are planning their purchases to the retail calendar. Inside Retail spoke to Dr Jason Pallant, RMIT senior marketing lecturer, to unpack how retail became reliant on event-based sales and strategies to regain year-long stability.

Consumer 147

Consumer Flow Gifts Marketing 147

RetailMinded

MARCH 9, 2024

ASD Market Week, one of the nation’s most comprehensive trade shows for consumer merchandise in the United States, will welcome a series of educational sessions produced by Retail Minded at their March 10-13, 2024, trade show in Las Vegas. ASD Market Week is held twice a year in Las Vegas.

Marketing 52

Marketing Advertising Merchandising Strategy 52

Creative Displays Now

MARCH 18, 2024

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand.

Retail Marketing 52

Retail Marketing Marketing Social Media Display 52

Trade Show Booth Companies - Trade Group

AUGUST 1, 2023

Influencer marketing has become a potent strategy for businesses wanting to connect with their customers. For example, Nike’s marketing strategy is based on almost entirely influencer marketing, beginning with its partnership with Michael Jordan and continuing with new rising athletes. The idea is not a new one.

Marketing 94

Marketing Social Media Engagement Target Market 94