Inside Retail

FEBRUARY 5, 2024

A decade ago, the advertising and marketing sector was taken to task by Peter Field and Les Binet. At the time of publication, many brands were prioritising short-term metrics and missing out on the results of advertising campaigns which research showed develop over time. The book sent shockwaves through the industry.

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Inside Retail

MARCH 16, 2023

The business formed when Jordan and I were at university, both studying marketing. In our final year, we did a bit of travelling together over in Europe, and when we were over there we noticed that there was a gap in the market back home in Australia for on-trend, mid-length swim shorts.

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Inside Retail

MAY 5, 2022

Shoppers are using a multi-channel approach to satisfy their needs – and this seismic shift, from both a consumer as well as a marketing perspective, has seen a huge increase in competition across every marketing channel in the customer journey. . Leveraging data for advertising.

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Inside Retail

JULY 7, 2021

Influencer marketing has become a powerful tool for brands in recent years, growing to an estimated value of US$13.8 billion in 2020, according to Influencer Marketing Hub’s 2021 Benchmark Report. billion this year, up from US$9.7

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Inside Retail

NOVEMBER 1, 2022

Bunnings has printed its last-ever catalogue after the hardware titan axed the glossy bright paper in favour of an entirely digital marketing mix, as the last vestiges from the print era continue to crumble in an increasingly pixelated consumer market. The story was originally published on Smart Company.

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VMS

NOVEMBER 9, 2022

market, which will be key to its expansion as the retail media industry continues its red-hot growth in the coming years. Globally, Boston Consulting Group estimates the retail media market to be worth $36 billion and it is expected to increase to $100 billion by 2026. Zitcha offers a new perspective for better results.

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Inside Retail

FEBRUARY 13, 2023

A year prior, Woolworths launched its online marketplace Everyday Market and it recently bought an 80 per cent stake in MyDeal.com.au. Currently, Disney+ lags behind Netflix, with an estimated 17 per cent of the subscription streaming market , compared with Netflix’s 30 per cent. subscription services.

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Inside Retail

MARCH 3, 2024

The global market for Black haircare products was estimated at around $9.56 per cent, according to market research firm MarketResearch.biz. For consumers, this lack of diversity can often be seen in the people advertising products through traditional channels. billion in 2023 and is expected to grow to $15.34

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Retail Focus

DECEMBER 3, 2023

There is little doubt over this statement, with some jobs at higher risk than others, but if we focus in on the retail sector, what might this mean for the market? Looking at the current market, there are plenty of examples of how AI is improving retail both for businesses in the market and the consumer.

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Inside Retail

FEBRUARY 8, 2024

So it’s vital to make that experience count,” explains Alexandria Jurcic, national marketing manager, at Australian corrugated cardboard and packaging specialist Abbe. “It Get it right, and it is effectively free advertising that money cannot buy.” So this is an incredibly valuable opportunity to wow people.

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Inside Retail

FEBRUARY 26, 2024

From designing bespoke products to crafting targeted marketing campaigns, the potential applications of generative AI in retail are limitless. He said GenAI is being used to create content at new levels of speed for products, merchandising and advertising. We’re also seeing brands use this to drive hyper personalisation.

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Inside Retail

AUGUST 30, 2022

billion beauty market. The Southeast Asian country is Australia’s largest trade and investment partner in the region, making it a strong base market for Australian businesses to expand their reach in Southeast Asia or even broader Asia. Challenges to capturing the market. But it wasn’t easy for the Australian entrepreneur.

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Inside Retail

JUNE 28, 2022

The dedicated Gift Flick customer EDM at Christmas received 20 per cent above benchmark engagement and more than 1 million views of paid and organic social advertising showed consumers were keen to learn more about innovative, personalised ways to gift. From a tech perspective, Gift Flick is incredibly easy to set up.

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Inside Retail

FEBRUARY 20, 2022

We asked Target Australia general manager of marketing Jamima White about the key message of the campaign and how it will evolve going forward. So it’s not a stop-start advertising program, it’s a program and a message that’s going to last through the rest of the year, and it may actually last longer.

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Inside Retail

JUNE 6, 2022

The four Ps – product, price, place and promotion – have been the strategic marketing pillars of business for longer than even I’ve been in the game. Their use, and attendant monitoring of their progress, create the hard measures on which retailers and brand marketers live and die.

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Inside Retail

JANUARY 24, 2024

Perspectives from the Australian Retail Association, coupled with prospective keynote addresses by eminent economists, analysts specialising in consumer behaviour, futurists within the retail domain, and experts in retail technology, promise to paint a comprehensive picture of the Australian retail sector.

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Retail Focus

JULY 5, 2022

This profession incorporates interior design and architecture with other fields, such as graphics design, industrial design, advertising, and ergonomics. . You can also contact people in your network who can provide you with wise counsel and well-informed perspectives. Ensure to take heed of the critics and make improvements.

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Inside Retail

DECEMBER 20, 2023

The industry has exceeded even the lofty predictions from a revenue perspective. There wouldn’t be cannibalisation of endemic brands looking to advertise across Rebel, BCF and Supercheap, for example. Retail media continues its onslaught The retail media supertanker has well and truly docked on Australian shores.

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Retail Bound

NOVEMBER 21, 2023

It’s a Match The report is broken down into three key phases that define the shopping culture, the first being ‘It’s a Match’ which highlights the importance of brands building trust with their audience through honest, relatable, authentic perspectives. In fact, social media advertising is expected to top $247 billion by 2027.

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Inside Retail

JULY 31, 2022

From a marketing perspective, integrating NFC tags into fashion provides a huge opportunity to connect with garment owners beyond the initial purchaser. This technology will become commonplace in the near future, as it is a fantastic tool for connecting a physical product with its digital twin.

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Retail Focus

JANUARY 23, 2023

The show attracts a diverse range of attendees, including manufacturers, distributors, integrators, and consultants, all of whom can offer valuable insights and perspectives on the latest trends and best practices in retail design. One of the new highlights of the conference is the Smart Home Technology conference produced by CEDIA.

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RetailMinded

MARCH 31, 2021

Even though this knowledge already gives you a way to focus your business identity and market niche, you must still consider your client base on a broad scale for this creates a better opportunity for success. These methods of advertising have ultimately helped many companies to grow. Technological Factors. Social Factors.

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Inside Retail

FEBRUARY 1, 2022

Instead, let’s talk about the marketing and communications challenge it presents. In recent years, personalisation has become the holy grail of marketing. Any brand that has gone on the journey will tell you that data-fuelled personalisation converts more sales than generic marketing efforts alone. What to do after a breach.

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Inside Retail

JUNE 17, 2021

He added that marketers need to know where trends are going and be able to interpret numbers. If you look at it from a futuristic retail industry [perspective], retailers need to gamify,” Khan said. UK department store John Lewis is famous for its moving Christmas advertisements, which it first launched in 2013.

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Inside Retail

JULY 13, 2022

Modest fashion has been making a splash on the high streets, online and the catwalk in several markets around the world. Major brands enter the market. Mod Markit-Thrift edition, a modest fashion thrift heaven, was held during Melbourne Fashion Week, which included a second-hand market for modest clothes. The market snapshot.

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Inside Retail

DECEMBER 1, 2022

As chief platform officer at Zalora, Asia’s leading online fashion retailer , he is now based in Singapore, and responsible for developing the company’s suite of e-commerce products, including fulfilment solutions, data services, advertising platform and production services. Inside Retail : Tell me about your career journey.

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Inside Retail

JANUARY 22, 2023

Pricing: AI can help retailers optimise pricing by analysing market trends and competitor data. For a more human perspective on issue, we asked real-life human and AI veteran, Brett Gronow, the founder and chairman of AI-powered personalisation company, Systema AI to weigh in. “AI ” Couldn’t have said it better myself, AI.

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Inside Retail

MAY 27, 2021

E zibuy and Gumtree , two companies that continue to see significant growth and engagement, share their perspective on the rise of e-commerce during the pandemic, the challenges they faced and how a tech solution driven by AI helps them personalise their experiences and unlock hidden revenue.

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RetailMinded

AUGUST 11, 2022

NY NOW’s Summer Market will open it’s doors August 14-17, 2022, at the Javits Center in NYC. As part of their Summer Market experience, Retail Minded will produce five educational sessions that are complimentary to all registered attendees. MONDAY | August 15th at 10AM: . MONDAY | August 15th at 1:30PM: . About NY NOW.

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Inside Retail

JUNE 12, 2023

A nuanced perspective Brittain Ladd, a strategy advisor for Shatranj Capital Partners, however, sees a big opportunity for Apple Vision Pro launch. He thinks thatApple’s device could become a revenue generator for the company as it leverages third parties to design and market VR-based advertising campaigns.

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Inside Retail

OCTOBER 21, 2022

When I was about 28, my girlfriend’s best friend was dating a guy who was reasonably famous from a marketing perspective. He said, “I started my first advertising agency when I was 21. I was competing against guys that were 50.

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Inside Retail

SEPTEMBER 22, 2021

High end beauty, fashion and lifestyle brands have been some of the slowest categories to really embrace the use of mature models for genuine marketing purposes (not just for a quick PR stunt). And with Australia’s burgeoning beauty market expected to grow at a compound annual growth rate of 3.87

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Inside Retail

JULY 21, 2021

We’re really leaning on the talent and the authenticity of our store team members and platforming it in our podcast,” said chief marketing officer Kate Blythe. I think what makes an interesting podcast is having a niche to focus on and a unique perspective or take on that niche,” Lee said. Here are the tips they shared: 1.

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Inside Retail

JULY 18, 2022

A retina scan lets advertisers push products on him like a new Lexus or American Express card, as well as giving them the ability to access his purchase history to determine whether his socks need replacing. Experiential marketing at its best. Virtual reality is another contentious technology development. AR in your home.

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Inside Retail

NOVEMBER 24, 2021

Here, we speak with general manager Liam Robson about designing the brand’s high-end shops and expanding beyond the Australian and New Zealand markets. . We see a good opportunity for the brand in those markets longer term, especially as we ramp up and move to an international digital business. Online, or on a visit to Australia?

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Inside Retail

MAY 2, 2022

Kathryn Carter: The updates we’re making are a continuation of our shopping journey from a Snap perspective. KC : From both a global and local perspective, we’ve seen continued growth and momentum behind the number of people who are using Snap. Can you put them in context of what was available previously?

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Retailing Insight

JULY 18, 2023

I n today’s retail environment, nothing is more important to your marketing program than the promised experience your brand makes. Your brand promise should distinguish you from your competitors in your market. Write down what you want your brand promise to be from your perspective.

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