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What The Iconic’s partnership with Cancer Council signals about retail’s power

Inside Retail

The first-of-its-kind collaboration demonstrates the influence retail has on consumer behaviour beyond just checking out. Bringing its fashion lens to the Cancer Council’s research, The Iconic aims to motivate consumers to make more informed and healthier styling choices.

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How TikTok Changed the Way Consumers Shop

Retail Bound

Jump ahead to today, and you can buy everything from pizza to pants to pillows all from your phone or laptop, and social media is making that even easier — specifically TikTok. By making shopping fun, consumers feel closer to the brand, which ultimately leads to greater loyalty and more purchases over time.

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Innovate or die: How brands can create impact

Inside Retail

KPMG’s recent survey of over 75,000 global consumers revealed that the new boom in the Internet Of Things (IoT) sector is something that needs to be highlighted. This of course has a huge significance in the retail industry,” KPMG’s head of consumer Anson Bailey said at the Future of Retail conference earlier this year.

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Five Strategies for engaging Gen Z through experiential marketing 

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" Prioritize the creation of meaningful and unforgettable experiences, leverage user-generated content, and execute compelling online media campaigns as integral components of your experiential strategy. Here are some strategies to effectively engage Gen Z consumers.

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Embracing The Retail Renaissance: Strategies For Independent Retailers

RetailMinded

From harnessing the power of social media influencers to crafting intricate omnichannel campaigns , independent retailers must cross over the complexities of modern marketing tactics. Understanding Your Audience Any effective marketing strategy is based on a profound understanding of the target market.

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Successful New Product Development in Five Steps

Retail Bound

If you direct your development team to understand and optimize your new product ideas to maximize customer value, your final product will open up new markets and grow market share in your existing target market. Research Your Customers, the Market, and Your Competitors. And then, talk to your target customers.

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Store Design And Instagrammable Age: Inside The Mind Of The Millennial Shoppers

Greater Group

In today’s fast-changing retail landscape, “ Instagrammable moments ” are now part of many retail design briefs, where clients are requesting myself and my team to consider social media platforms when designing retail projects. How to capture the Millennial market? • HOW TO CAPTURE THE MILLENNIAL MARKET?

Design 52