Inside Retail

OCTOBER 9, 2023

As consumers manage cost of living pressures, it’s led to a pullback in spending across the retail landscape, particularly in non-discretionary categories. CommBank’s latest Consumer Insights Report shows that around one in four Australians have not enough, or just enough, to meet household expenses.

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Inside Retail

FEBRUARY 22, 2023

During the pandemic, direct-to-consumer e-commerce brands took centre stage, including popular Australian activewear brand LSKD. Yet consumer demand is not wavering and fashion trend cycles are shorter than ever due to social media, fast fashion, and technology. And Nike and Adidas entered the metaverse at full speed.

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Strategy Fashion Apparel Advertising 147

Inside Retail

JANUARY 28, 2024

While the typeface might not have changed, over the past three years, Banana Republic has successfully evolved into a fashion brand for the modern social media era. Building a legacy with a lifestyle brand Now, Banana Republic is diversifying its portfolio with other product segments beyond apparel and accessories.

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Inside Retail

MARCH 13, 2024

It is using artificial intelligence to help it track trends on social media and to cross-reference data on consumers with collections and other brands, he said. AI is “a great wingman in our strategy to understand what’s happening in the world,” Ruiz said.

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Inside Retail

MARCH 14, 2024

In a bold move aimed at redefining the narrative surrounding Asian women’s fashion, leading Southeast Asian womenswear brand, Love, Bonito, has announced a significant overhaul of its brand identity and assortment strategy. We’re direct to consumers, we own all the selling channels and touchpoints, be it the website or our stores.

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Social Media Curate Strategy Expansion 130

Inside Retail

JANUARY 24, 2024

The heritage brand, deeply rooted in providing affordable and reliable footwear, faced the challenge of being associated primarily with mature-age consumers. It has always been known as a trusted provider of high-quality footwear to a wide range of consumers, particularly renowned for its school shoes and comfortable sandals.

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Social Media Customer Retention Visual Merchandising Strategy 130

Inside Retail

SEPTEMBER 11, 2022

Italian luxury fashion house Bulgari, known for its high-end jewellery, watches and accessories, as well as the Bulgari chain of hotels and resorts, has launched a virtual world within Zepeto, Asia’s most popular metaverse platform. It is a 3D space for customising your avatar, completing quests and sharing content to social media.

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Inside Retail

MARCH 9, 2023

The battle between them is playing out not only on social media but also in a US court. The legal skirmish is important for US consumers and rival retailers because it shows how online retailers with vendors in China need to navigate US intellectual property protections. Temu has asked the court to dismiss the lawsuit.

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Social Media Marketing Jewelry Planning 130

Inside Retail

APRIL 7, 2024

Learn more “City Beach Australia has recently built a strong relationship with BMS Brands,” explains Reece Foster, menswear accessory buyer at City Beach Australia. “We Its current range of products is strong and continually growing to adapt to the needs and wants of the consumer. As a supplier, BMS is a joy to work with.

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Inside Retail

JANUARY 11, 2024

The collaboration is the latest example of the surprising level of demand for the humble reusable water bottle, with brands such as Australian label Frank Green and US label Stanley becoming status symbols, thanks to their savvy social media marketing.

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Inside Retail

MARCH 27, 2024

The first-of-its-kind collaboration demonstrates the influence retail has on consumer behaviour beyond just checking out. Bringing its fashion lens to the Cancer Council’s research, The Iconic aims to motivate consumers to make more informed and healthier styling choices.

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Social Media Fashion Engagement Promotion 130

Inside Retail

MARCH 20, 2024

To succeed in the US, Anton said the brand will need to work on differentiating itself from the competition, particularly Away, the American direct-to-consumer luggage brand that launched in 2015. This will require continued product development and technological innovation, as well as changes to the brand’s marketing strategy. “We

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Inside Retail

MARCH 20, 2024

To succeed in the US, Anton said the brand will need to work on differentiating itself from the competition, particularly Away, the American direct-to-consumer luggage brand that launched in 2015. This will require continued product development and technological innovation, as well as changes to the brand’s marketing strategy. “We

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Inside Retail

DECEMBER 13, 2023

When consumers search for holiday content online and in stores, they are still more likely than not to encounter Christmas-themed movies, home decor and gifting items. A separate report from Statista confirmed that in 2022, US consumers spent an average of $920 on Christmas gifts alone. billion and $966.6 billion and $966.6

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Inside Retail

APRIL 3, 2024

Here, Alias Mae’s general manager Kendra Anastasiadis speaks to the evolution of the business, which she joined in 2017 as the customer service and wholesale manager, how it diversified into direct-to-consumer (DTC) e-commerce, and what is next for the business. We stand out because we know what we stand for… good quality shoes.

Marketing 178

Marketing Social Media Boutique Management 178

Retail Focus

NOVEMBER 22, 2023

Luxury pop-up stores become essential brand levers amid the bustling atmosphere, presenting a distinct and enchanting shopping experience for consumers. These alliances create a synergistic effect, captivating a diverse audience of high-end consumers.

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Social Media Gifts Jewelry Curate 162

Inside Retail

AUGUST 8, 2023

Part of the reason is their success with young Asian consumers, who are driving demand for luxury consumer goods. We wanted to investigate why this strategy appeals to Chinese luxury consumers of the post-1990s generation. Business managers call this approach the luxury strategy.

Social Media 130

Social Media Fashion Consumer Strategy 130

Inside Retail

AUGUST 22, 2023

Founded by then-21-year-old Cami Téllez in 2019, Parade was initially created to fill a gap in the market for stylish and size-inclusive bras and underwear for Gen Z consumers. With smaller but more responsive followings, these micro-influencers helped build an organic and socially engaged audience base.

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Inside Retail

FEBRUARY 22, 2024

Her savvy for social media not only sells out products but landed her a role as head of sales for ANZ at LTK, the world’s largest premium influencer marketing platform. At first it started as a fashion blog; we launched a small clothing line that didn’t get so much traction and then pivoted into leather accessories.

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Social Media Fashion Department Stores Accessories 130

Inside Retail

APRIL 26, 2024

According to Roy Morgan data, the attitude of Australian consumers is shifting towards the circular economy with 34 per cent of Australians both buying and selling second-hand items. But, with an aggressive spend on social media, they are hard to ignore. Review your sustainability strategies.

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Fashion Social Media Shopping Pattern 162

Inside Retail

AUGUST 11, 2021

“We are delighted to be the first retailer to partner with them on their future in-store execution,” Bridget Veals, David Jones’ general manager of womenswear and accessories, told Inside Retail. According to Rosanna Iacono, managing partner of strategy consultancy The Growth Activists, there are three key factors driving Skims’ success.

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Department Stores Social Media Fashion Accessories 246

Inside Retail

OCTOBER 24, 2023

The current state of affairs “Malaysia has a growing economy and a strong consumer market, making it an attractive destination for expanding retail businesses. This presents a vast consumer base for headwear products,” he noted. Nonetheless, the region also offers significant opportunities.

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Inside Retail

JANUARY 4, 2023

Spanish fashion retailer Desigual recently opened a new store in Singapore and unveiled an aspirational expansion strategy in Asia that will see it open 60 bricks-and-mortar stores in China and tap into key opinion leaders in the region to reach new customers. Consumers have a particular way of consuming and doing business,” he noted.

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Inside Retail

MAY 31, 2023

With an ambitious vision, disruptive strategy and impressive growth trajectory, Temu has established itself as a major contender, achieving milestones that Shein has only imagined during its 15 years of operation. Temu has successfully tapped into this segment, targeting price-conscious young consumers.

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Social Media Consumer Fashion Marketing 130

Retail Focus

MARCH 28, 2023

There have been changes in priorities around consumer spending. Consumers were often more loyal to certain brands than they are now. Customers generally purchased mass-produced products designed for a wide range of consumers, instead of products tailored to their needs and preferences. Ghalia BOUSTANI.

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Pattern Social Media Tailored Advertising 162

RetailMinded

JANUARY 10, 2024

Of course, the reality is, there will be favorite brands and products that are easily recognized and loved by consumers always – which we value – but there is also value for many consumers in discovering products and brands that are lesser known. Do you offer a multi-carrier shipping strategy? Why or why not?

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Social Media Strategy Engagement Jewelry 86

Inside Retail

MARCH 11, 2024

Rethinking social media metrics Victoria & Woods’ consumers now span generations after its garments found virality on social media and appeal with younger shoppers. We’re really happy we’re at the footprint that our stores are right now and we’re just focused on that,” she added.

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Fashion Social Media Marketing Balance 130

Inside Retail

OCTOBER 31, 2023

. “Puma has a higher sales exposure to women than Adidas or Nike, and the original Rihanna partnership in 2015 was really effective in helping it build strong demand and a lot of credibility with the female consumer,” said Graham Renwick, analyst at Berenberg.

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Fashion Apparel Social Media Merchandising 264

Inside Retail

SEPTEMBER 7, 2023

It’s safe to say the platform has some winning strategies that keep consumers coming back. However, Temu’s consumers are beginning to view it as offering affordable products that do not necessarily compromise on quality. This can trigger a fear of missing out in consumers. Why has Temu been such a massive success?

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Inside Retail

JUNE 27, 2023

Colette by Colette Hayman Marquee Retail Group acquired CBCH, a fashion accessories and jewellery brand, out of administration in September 2020. It has opened 22 more stores – bringing the total today to 57 – and placed a strong emphasis on correcting the product range, pricing and promotional strategy.

Accessories 130

Accessories Accessories Promotion Planning 130

Inside Retail

AUGUST 18, 2022

Founded in Italy in 1981, Replay offers a wide range of jeans, jackets, sweaters, shirts, footwear, socks and other accessories for men and women. To achieve this, Iozzi is taking a different approach to marketing Replay than Superdry, which is heavily reliant on social media platforms, particularly TikTok.

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Expansion Planning Social Media Fashion 130

Inside Retail

MAY 3, 2021

The Chinese state media singled out Swedish fashion retailer H&M for posting on social media about its concerns in Xinjiang last year. Deloitte: Indian consumers prioritise health over retail. million fake goods and disabled 45,000 websites and social media accounts. Deloitte’s report read.

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Inside Retail

OCTOBER 3, 2022

Consumers in the region are extremely savvy in terms of technology, they are picky, well researched and very demanding. They’re loud on social media, and it’s quite fun to see how they are enjoying our products,” he explained. The impact that campaign had on social media was amazing. Audience targeting.

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Social Media Marketing Strategy Accessories 130

Inside Retail

APRIL 4, 2024

This shoe is our first step towards gaining relevancy with the Asian consumer, especially younger consumers,” explained Geox’s Roberto Lobetti Bodoni, global chief marketing officer. “We We really want to communicate to local consumers that we are taking a different approach than we did in the past. The world is really changing.

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Strategy Consumer Marketing Fashion 130

Inside Retail

AUGUST 28, 2022

Through previous brand experience with TDE, influencer lunches, dinners and shoots I knew that brands that worked well for creating Instagram content resonated with consumers. How would you describe the growth strategy behind your business? Alyce Tran: I love creating products and working out how to market them.

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Social Media Department Stores Marketing Perspective 130

Inside Retail

OCTOBER 14, 2021

Moncler Genius has reimagined the frequency of traditional collections, switching from bi-annual collections to monthly collections and thereby appealing to a youthful audience with a more modern product drop strategy. To receive billions of views across 30 platforms simultaneously requires immense strategy, planning and execution.

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Social Media Fashion Engagement Reimagine 246

Inside Retail

OCTOBER 6, 2021

Consumers may not have been able to travel specifically to shop at luxury brands last year, but the demand for high-end products still grew. According to a 2019 McKinsey study, young Chinese consumers were expected to drive growth in the luxury fashion and accessories sector by 65 per cent globally. China, the place to be.

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