Inside Retail

SEPTEMBER 11, 2022

Italian luxury fashion house Bulgari, known for its high-end jewellery, watches and accessories, as well as the Bulgari chain of hotels and resorts, has launched a virtual world within Zepeto, Asia’s most popular metaverse platform. It is a 3D space for customising your avatar, completing quests and sharing content to social media.

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Inside Retail

MARCH 13, 2024

It is using artificial intelligence to help it track trends on social media and to cross-reference data on consumers with collections and other brands, he said. AI is “a great wingman in our strategy to understand what’s happening in the world,” Ruiz said.

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Inside Retail

MARCH 12, 2024

Bridget Veals, David Jones’ general manager of womenswear, footwear and accessories, recently observed that suiting was a key trend in designers’ Autumn-Winter collections. Currently, the business strategy is social-first, which guides how the brand initially engages with customers.

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Inside Retail

APRIL 7, 2024

Learn more “City Beach Australia has recently built a strong relationship with BMS Brands,” explains Reece Foster, menswear accessory buyer at City Beach Australia. “We You can also connect with them on social media via Facebook , Instagram and LinkedIn. Or simply register for a wholesale account online.

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Inside Retail

MARCH 9, 2023

The battle between them is playing out not only on social media but also in a US court. In US federal court, Shein has accused Temu of contracting social-media influencers to make “false and deceptive statements” against Shein in their promotions of Temu.com. Temu has asked the court to dismiss the lawsuit.

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Inside Retail

JANUARY 24, 2024

With a focus on the digital landscape, Bata Thailand strategically harnessed the power of social media, employing influencers to generate perception-altering content on digital platforms. Social media and influencers Social media and online content platforms are part and parcel of any company’s marketing strategy.

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Inside Retail

APRIL 26, 2024

But, with an aggressive spend on social media, they are hard to ignore. They describe their business as, “A showroom filled with pre-loved designer clothing and accessories where carefully curated designer pieces are taken on consignment.” Review your sustainability strategies. The key is to be part of the solution.

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Inside Retail

MARCH 20, 2024

This will require continued product development and technological innovation, as well as changes to the brand’s marketing strategy. “We The vision has always been to build a global brand, July co-founder and chief strategy officer Athan Didaskalou told Inside Retail , and with Anton on board, it’s that much closer to becoming a reality.

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Inside Retail

MARCH 20, 2024

This will require continued product development and technological innovation, as well as changes to the brand’s marketing strategy. “We The vision has always been to build a global brand, July co-founder and chief strategy officer Athan Didaskalou told Inside Retail , and with Anton on board, it’s that much closer to becoming a reality.

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Inside Retail

FEBRUARY 22, 2024

Her savvy for social media not only sells out products but landed her a role as head of sales for ANZ at LTK, the world’s largest premium influencer marketing platform. At first it started as a fashion blog; we launched a small clothing line that didn’t get so much traction and then pivoted into leather accessories.

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Retail Focus

JUNE 16, 2023

Crafting brand narratives through popup stores can be an effective strategy to engage customers, create buzz, and build a unique brand experience. Moreover, brands could encourage customers and visitors to actively participate and share their experiences through social media.

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Inside Retail

OCTOBER 25, 2022

A new generation of social marketing. Traditional marketing strategies are unlikely to attract the attention of Gen Z, who are famously glued to their phones. Social media is the way forward, but it’s not enough to simply convert your existing TV or online ads and slap them on social. .

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Inside Retail

NOVEMBER 14, 2021

These trademarks will come into effect only when virtual apparel and accessories are in commercial use. As we inch closer to experiencing virtual worlds, it’s likely that we’ll see a lot of digital apparel and accessories that look like the products of certain brands. 3D designers in demand.

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Inside Retail

MARCH 27, 2024

Inside Retail spoke to The Iconic’s chief marketing officer , Joanna Robinson, to unpack the strategy that propelled this successful campaign. “As Meanwhile, the Cancer Council benefitted from the fashion industry’s ability to drive social and behavioural change and, in particular, The Iconic’s deep understanding of its consumers.

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Retail Focus

NOVEMBER 22, 2023

Social Media Buzz: Luxury pop-up stores become social media sensations during the Christmas period. During the event, the communication strategy takes a dynamic turn with a focus on spotlighting limited-time discounts and special deals, leveraging the urgency of the season to prompt swift purchase decisions.

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Inside Retail

SEPTEMBER 6, 2022

The digital fashion collection can be experienced in two ways: live via AR or by uploading a full-body picture so that items can be overlaid onto the image, which can be shared on social media. Snapchat was one of the first social platforms to enhance its AR capability to handle clothing and accessories.

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Inside Retail

DECEMBER 13, 2023

Addison Cain, a beauty strategy and innovation manager at consumer behavior and trend analysis company Spate, shared that the average number of Google searches for Hannukkah has reached 874,700 per month, an increase of 38.2 per cent year over year.

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Inside Retail

AUGUST 8, 2023

We wanted to investigate why this strategy appeals to Chinese luxury consumers of the post-1990s generation. The luxury strategy Luxury typically brings to mind ultra-expensive products such as yachts and private jets that are not within most people’s reach. Business managers call this approach the luxury strategy. Oh my gosh!

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Inside Retail

AUGUST 22, 2023

Over the last four years, the brand has built a strong direct-to-consumer and retail presence and loyal consumer base, thanks to its variety of brightly colored and boldly patterned intimates and other apparel, and a marketing strategy centred on micro-influencers and user-generated content.

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Inside Retail

MARCH 11, 2024

Rethinking social media metrics Victoria & Woods’ consumers now span generations after its garments found virality on social media and appeal with younger shoppers. We’re really happy we’re at the footprint that our stores are right now and we’re just focused on that,” she added.

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Inside Retail

JUNE 27, 2023

Colette by Colette Hayman Marquee Retail Group acquired CBCH, a fashion accessories and jewellery brand, out of administration in September 2020. It has opened 22 more stores – bringing the total today to 57 – and placed a strong emphasis on correcting the product range, pricing and promotional strategy.

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RetailMinded

JANUARY 10, 2024

In fact, this is a huge appeal to customers across the generations and has opportunities that appeal to many categories that include home decor, beauty and wellness, accessories and fashion, paper goods, pet products, kids and baby goods, and jewelry. Do you offer a multi-carrier shipping strategy? Why or why not?

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Dezeen

APRIL 27, 2022

Social media brand Meta , formerly the Facebook Company, is opening its first permanent Meta Store for customers to purchase its virtual reality products as a "gateway to the metaverse". Meta Store is the social media company's first physical store. What we learn here will help define our future retail strategy.".

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Inside Retail

DECEMBER 11, 2023

The sale of Driza-Bone will enable Propel Group to accelerate its growth strategy for the stable of brands that remain under its ownership. “She’s been a very proud Australian and interested in Driza-Bone for some time. So we started talking about it a couple of months ago and that came to fruition last week.”

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Retail Focus

MARCH 28, 2023

This has resulted in increased options for personalization and personalization, personalized clothing and accessories to personalize meal plans and fitness routines. Retailers can use a variety of strategies to teach customers to adopt new habits through education, providing incentives and evidence, or setting an example.

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Inside Retail

OCTOBER 3, 2022

They’re loud on social media, and it’s quite fun to see how they are enjoying our products,” he explained. For example, last month in August, we did a ‘love collection’ in China for Valentine’s Day on the 8th of August, and it was all over social media. The impact that campaign had on social media was amazing.

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Inside Retail

FEBRUARY 17, 2022

It’s likely to completely replace the internet as we experience it today, connecting the realms of gaming, e-commerce, social media and more into one large, seamless digital experience. First step towards the metaverse is design strategy. Where does your brand strategy fit in? How does your brand intend to evolve overall?

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Inside Retail

AUGUST 18, 2022

Founded in Italy in 1981, Replay offers a wide range of jeans, jackets, sweaters, shirts, footwear, socks and other accessories for men and women. To achieve this, Iozzi is taking a different approach to marketing Replay than Superdry, which is heavily reliant on social media platforms, particularly TikTok.

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Inside Retail

OCTOBER 24, 2023

The brand also invested in targeted marketing campaigns, leveraging social media and celebrity endorsements to engage with a younger demographic. “My Broderick said that he gained valuable insights into effective brand positioning, marketing strategies, and building strong partnerships with retailers and influencers.

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Inside Retail

MAY 31, 2023

With an ambitious vision, disruptive strategy and impressive growth trajectory, Temu has established itself as a major contender, achieving milestones that Shein has only imagined during its 15 years of operation. Temu’s marketing strategy relies heavily on social media and fosters a community whilst building a commerce channel throughout.

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Inside Retail

NOVEMBER 30, 2023

The brand quickly found its target demographic and intends to use its social media platforms to build an empowering community around its product range that extends from size XXS to XXL. One of CSB’s most coveted collections is the CSB X Isabelle Mathers which it struggles to keep in stock.

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VMS

NOVEMBER 11, 2021

Featuring footwear, accessories and clothing ranging in sizes 8 to 22, the brand will be digital only and the first being launched on the retailer’s new e-commerce platform, according to a company press release. The Children’s Place (Secaucus, N.J.) announced it’s launching a new tween apparel brand called Sugar & Jade.

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Inside Retail

OCTOBER 14, 2021

Moncler Genius has reimagined the frequency of traditional collections, switching from bi-annual collections to monthly collections and thereby appealing to a youthful audience with a more modern product drop strategy. To receive billions of views across 30 platforms simultaneously requires immense strategy, planning and execution.

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Inside Retail

FEBRUARY 18, 2024

During my first year out of school, I discovered the world of social media and how we could reach an audience beyond our tiny shopfront, from that point onward I was hooked. Hannah and I did this early on with one another’s personalities and it forged the foundation for our leadership strategy moving forward.

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Inside Retail

AUGUST 28, 2022

How would you describe the growth strategy behind your business? We’ve really been growing organically, leveraging relationships, collaborating with relevant artists and fashion brands, growing through social media and influencers. IR: In the Roundhouse is now stocked in major department stores such as DJs and Liberty.

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Inside Retail

JANUARY 3, 2024

IR : Can you discuss your social media strategy? KS: In my own life, I’m not a social media-active person. I think a modern business necessitates you to have a social media presence because that’s how people discover you and find out what’s happening. But running a business is completely different.

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Inside Retail

SEPTEMBER 7, 2023

It’s safe to say the platform has some winning strategies that keep consumers coming back. An effective marketing strategy Unlike other e-commerce platforms that focus on functional benefits such as saving money, Temu caters to consumers’ emotional needs. An AI-powered promotional strategy. Search engine marketing.

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