Inside Retail

JULY 19, 2021

If you think about all the different cultures and languages, it’s very diverse, but also from a logistics and e-commerce operations perspective, it’s very complicated — the Philippines and Indonesia have all those islands. New brands may want to work on their brand awareness, and social media may be something they can use for that.

Social Media 130

Social Media Fashion Consumer Marketing 130

Inside Retail

MARCH 28, 2022

In APAC, we are communicating to our customers through our onsite/app, CRM channels, social media and additionally digital branding ad placements and performance marketing channels. From a corporate strategy perspective, this is a key transaction for Vestiaire Collective. It also brings geographic diversification.

Fashion 130

Fashion Marketing Social Media Strategy 130

Inside Retail

OCTOBER 24, 2022

Before the foundation of the partnership, Song and Love, Bonito’s co-founder Rachel Lim met several times with the Butter co-founders and discovered “great synergy” in their perspectives. “At We started dialling and doing a little bit more influencer seeding and social media content. It is a marriage,” Song added.

Marketing 100

Marketing Expansion Fashion Social Media 100

Design Wanted

APRIL 1, 2021

Embracing the third dimension all along the design process became the key for SWNA to deliver meaningful objects, environments and strategies. Made up of passionate designers, it prioritizes human scale for a holistic approach to human-centered products, spaces, visuals and design strategies. How does SWNA approach design processes?

Design 98

Design Architecture Hobbies Social Media 98

CRP

JANUARY 27, 2023

This is why the demand for unique and innovative digital marketing strategies has increased. Back when we were all busy taking pictures of fries and cheeseburgers, she was using the platform to share her style perspectives. Businesses – startups or big players – have inundated the online world with marketing static.

Gifts 52

Gifts Fashion Color Promotion 52

Inside Retail

MARCH 14, 2024

In a bold move aimed at redefining the narrative surrounding Asian women’s fashion, leading Southeast Asian womenswear brand, Love, Bonito, has announced a significant overhaul of its brand identity and assortment strategy. This intelligence is also funnelled into its marketing channels, whether via email or through social media.

Social Media 130

Social Media Curate Strategy Expansion 130

Inside Retail

JANUARY 4, 2023

Spanish fashion retailer Desigual recently opened a new store in Singapore and unveiled an aspirational expansion strategy in Asia that will see it open 60 bricks-and-mortar stores in China and tap into key opinion leaders in the region to reach new customers. We found in Singapore the perfect land to place our first steps,” he said.

Concept 246

Concept Art Fashion Social Media 246

Inside Retail

OCTOBER 20, 2021

That goes from expense optimisation, to digital strategy, to products. With that strategy comes demand creation. We signed up with two new agencies in September as well, so we’re rolling out much more aggressive social media advertising and Google Shopping campaigns. And that’s really what it has been.

Strategy 246

Strategy Line Management Social Media 246

Inside Retail

MAY 18, 2023

We caught up with her to get her thoughts on her career so far, leadership perspectives and find out what makes her tick. Hiring a team – execution eats strategy for breakfast, so even If you have the most ambitious vision, you really depend on a team to execute it well. Inside Retail: Tell me about your career journey.

Fashion 147

Fashion Apparel Balance Other 147