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What comes after performance marketing?

Inside Retail

Since the advent of paid ads on social media, performance marketing has reigned supreme, offering brands direct access to consumers and the ability to convert sales. Performance marketing will lead to sales but it is not a viable strategy for generating broader brand awareness. Is it really one or the other?

Marketing 246
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Same product, new name: Inside Mon Purse’s relaunch strategy

Inside Retail

The online retailer has relaunched its Australian and international websites and resumed posting on social media with the aim of reconnecting with existing customers and appealing to a new segment: male shoppers. The post Same product, new name: Inside Mon Purse’s relaunch strategy appeared first on Inside Retail.

Strategy 130
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Love, Bonito CEO talks rebranding and subverting stereotypes about Asian women

Inside Retail

In a bold move aimed at redefining the narrative surrounding Asian women’s fashion, leading Southeast Asian womenswear brand, Love, Bonito, has announced a significant overhaul of its brand identity and assortment strategy. This intelligence is also funnelled into its marketing channels, whether via email or through social media.

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Five Strategies for engaging Gen Z through experiential marketing 

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" Prioritize the creation of meaningful and unforgettable experiences, leverage user-generated content, and execute compelling online media campaigns as integral components of your experiential strategy. Here are some strategies to effectively engage Gen Z consumers.

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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

Rather than investing in and delivering on their brand promise, they focus on other, often supplementary, marketing strategies such as launching engaging campaigns, brands may believe they can substitute competence with warmth. There are countless examples of brands leveraging their success stories through various PR strategies.

Marketing 290
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Embracing The Retail Renaissance: Strategies For Independent Retailers

RetailMinded

From harnessing the power of social media influencers to crafting intricate omnichannel campaigns , independent retailers must cross over the complexities of modern marketing tactics. Understanding Your Audience Any effective marketing strategy is based on a profound understanding of the target market.

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What The Iconic’s partnership with Cancer Council signals about retail’s power

Inside Retail

Inside Retail spoke to The Iconic’s chief marketing officer , Joanna Robinson, to unpack the strategy that propelled this successful campaign. “As The best retail collaborations appear to be organic, and this partnership met the mark with The Iconic promoting sun safety from a style and fashion perspective.