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Belles Hot Chicken talks crowdfunding campaign and global growth plans

Inside Retail

“EOIs aren’t done deals, but the calls I’ve received have ranged from regular customers who genuinely love the business and want to be a part of it, to wholesale investors and growth funds who are looking at Belles from a commercial perspective,” Jenner-Leuthart said. “We National and international expansion.

Planning 244
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First Steps To Start A Career In Retail Design Without Experience

Retail Focus

It would be best if you had a business goal before creating a design business and a working plan to achieve it. . Create A Business Plan. After you have organized your thoughts, the following line of action is to devise a working business plan. What sets you apart from the competition and makes your method unique. Conclusion

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Opposites attract: Why Berkowitz Furniture snapped up Fenton & Fenton

Inside Retail

Berkowitz said this signalled Berkowitz’s intention for the brand to preserve its distinct and creative style, with plans to reopen its physical stores and e-commerce operations later this year. We plan to maintain their creativity and, with a bit of assistance in the background, we can [build a strong business].”

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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

Rather than investing in and delivering on their brand promise, they focus on other, often supplementary, marketing strategies such as launching engaging campaigns, brands may believe they can substitute competence with warmth. There are countless examples of brands leveraging their success stories through various PR strategies.

Marketing 290
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Target Australia’s new plan to appeal to everyday mums and dads

Inside Retail

IR: Can you tell me more about the long-term plans for this campaign? We have about eight TV commercials that we filmed, but we’ve also got a much broader content ecosystem of videos, social media, and digital activations that we’ll be rolling out across the year. IR: What else do you want to say about the campaign?

Planning 130
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The three pillars Godfreys is investing in to transform the business

Inside Retail

Godfreys has reviewed its entire product range – investing in hard-floor cleaning products and robot vacuums – and is expanding its marketing and promotional strategy, engaging with influencers to reach a younger demographic. From our stockroom perspective, it’s nice and clean. Flexible expansion plans.

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From personalisation to platters: Q&A with In The Roundhouse’s Alyce Tran

Inside Retail

How would you describe the growth strategy behind your business? We’ve really been growing organically, leveraging relationships, collaborating with relevant artists and fashion brands, growing through social media and influencers. IR: In the Roundhouse is now stocked in major department stores such as DJs and Liberty.