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What The Iconic’s partnership with Cancer Council signals about retail’s power

Inside Retail

The Iconic has partnered with the Cancer Council with support from the Australian Government to promote sun-smart dressing as part of a joint cancer prevention and advocacy effort. Inside Retail spoke to The Iconic’s chief marketing officer , Joanna Robinson, to unpack the strategy that propelled this successful campaign. “As

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Five Strategies for engaging Gen Z through experiential marketing 

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" Prioritize the creation of meaningful and unforgettable experiences, leverage user-generated content, and execute compelling online media campaigns as integral components of your experiential strategy. Here are some strategies to effectively engage Gen Z consumers.

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Embracing The Retail Renaissance: Strategies For Independent Retailers

RetailMinded

From harnessing the power of social media influencers to crafting intricate omnichannel campaigns , independent retailers must cross over the complexities of modern marketing tactics. Understanding Your Audience Any effective marketing strategy is based on a profound understanding of the target market.

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First Steps To Start A Career In Retail Design Without Experience

Retail Focus

Your plan should clearly state your goals for your company as well as your strategy for achieving them. You can also contact people in your network who can provide you with wise counsel and well-informed perspectives. Nowadays, using social media and websites is a critical aspect of both businesses, big or small.

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The three pillars Godfreys is investing in to transform the business

Inside Retail

Godfreys has reviewed its entire product range – investing in hard-floor cleaning products and robot vacuums – and is expanding its marketing and promotional strategy, engaging with influencers to reach a younger demographic. From our stockroom perspective, it’s nice and clean.

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How Retail Businesses Can Excel With Customer Services

Retail Focus

This article highlights actionable strategies that can help retail businesses win the customer service game. Once you know them well, you can personalise interactions with proactive communication, targeted promotions, and unique product recommendations according to their needs and preferences.

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Boost Your Marketing Performance in 2024 with Top Customer Engagement Tools

Retail Focus

Multi-channel compatibility: Select a tool that aligns with your audience’s preferred communication channels, such as push notifications, SMS, email, or social media. Whether highlighting new product features or conducting interactive promotions, Storyly empowers businesses to craft memorable experiences for users effortlessly.