article thumbnail

JD.com’s discounts and Apple’s price cut Lunar New Year retail strategies

Inside Retail

It has launched its Chinese New Year promotion and a “10-billion-yuan Discount’ day, that runs until the 17th of February. A nuanced perspective Given the competitive landscape in the APAC region, there are some overarching market trends worth noting. Another company rolling out huge discounts in the Chinese market is JD.com.

Strategy 130
article thumbnail

Lacoste Japan advances towards a zero-party data strategy

Inside Retail

The second was that the preference data they collected in the form of zero-party data can now be used for sales promotions in-store. I feel that we were able to provide an interactive brand experience that embodies Lacoste’s brand image, rather than conducting consumer surveys from a brand perspective. Check it out here.

Strategy 230
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Office Design Strategies To Support Neurodiversity In A Post-Pandemic World

All Work

Office environments can be tailored to better support neurodiverse individuals by incorporating thoughtful design strategies that cater to sensory, visual, auditory, and spatial preferences, thus creating inclusive workspaces that enhance productivity and comfort for all employees.

article thumbnail

Mad Mex exits Asia. Here’s the new growth strategy for Australia

Inside Retail

Here, Clovis Young, founder and CEO at Mad Mex, shares the struggles the brand faced in Asia, the strategy for growth in Australia, and how the brand is ramping up its healthy eating message in stores. IR: What does the growth strategy look like for Australia in the next 12 months? IR: Health is a big focus of the Max Mex strategy.

Strategy 130
article thumbnail

Embracing The Retail Renaissance: Strategies For Independent Retailers

RetailMinded

Understanding Your Audience Any effective marketing strategy is based on a profound understanding of the target market. Make a marketing strategy for your business where you leverage digital footprints to your advantage—decode your customers’ purchasing patterns and tailor your offerings accordingly.

article thumbnail

Five Strategies for engaging Gen Z through experiential marketing 

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" Prioritize the creation of meaningful and unforgettable experiences, leverage user-generated content, and execute compelling online media campaigns as integral components of your experiential strategy. Here are some strategies to effectively engage Gen Z consumers.

article thumbnail

What The Iconic’s partnership with Cancer Council signals about retail’s power

Inside Retail

The Iconic has partnered with the Cancer Council with support from the Australian Government to promote sun-smart dressing as part of a joint cancer prevention and advocacy effort. Inside Retail spoke to The Iconic’s chief marketing officer , Joanna Robinson, to unpack the strategy that propelled this successful campaign. “As