Inside Retail

MARCH 27, 2024

The Iconic has partnered with the Cancer Council with support from the Australian Government to promote sun-smart dressing as part of a joint cancer prevention and advocacy effort. Inside Retail spoke to The Iconic’s chief marketing officer , Joanna Robinson, to unpack the strategy that propelled this successful campaign. “As

Social Media 130

Social Media Fashion Engagement Promotion 130

RetailMinded

OCTOBER 1, 2023

In this era of the “Retail Renaissance,” independent retailers are in a prime position to carve their niche in the market through innovative marketing ideas and concepts. Research shows that 75% of businesses increased their credibility and trust by harnessing digital marketing techniques. Let’s hop in!

Strategy 52

Strategy Social Media Display Engagement 52

Inside Retail

FEBRUARY 12, 2024

Bunning’s organic Facebook post promoting the Bluey -inspired kids’ workshops was its most successful to date, receiving more than 500,000 impressions in two days and generating 15,000click-throughs to its website.

Promotion 246

Promotion Perspective Engagement Consumer 246

Creative Displays Now

MARCH 18, 2024

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand.

Retail Marketing 52

Retail Marketing Marketing Social Media Display 52

Inside Retail

OCTOBER 24, 2022

Godfreys has reviewed its entire product range – investing in hard-floor cleaning products and robot vacuums – and is expanding its marketing and promotional strategy, engaging with influencers to reach a younger demographic. From our stockroom perspective, it’s nice and clean.

Perspective 246

Perspective Social Media Promotion Engagement 246

Retail Focus

FEBRUARY 2, 2024

Surviving and thriving in today’s competitive retail market requires more than offering quality products at best prices. Considering these numbers, retailers have valid reasons to go above and beyond to capture their fair share of the market. It gives your team an insider’s perspective into customers’ pain points and experiences.

Social Media 130

Social Media Perspective Tailored Strategy 130

Retail Focus

APRIL 20, 2023

Akeneo , the product experience company, is pleased to announce that it has been recognised by Ventana Research , an independent market research and technology advisory services firm, as a Value Index Leader in the 2023 Product Experience Management (PXM) Value Index. To learn more about Akeneo, please visit www.akeneo.com.

Management 130

Management Perspective Strategy Marketing 130

Global Shop

MAY 9, 2024

It’s called collaborative manufacturing, and the benefits it offers are becoming increasingly important for success in today’s manufacturing markets. Shared resources and capabilities can range from technology, specialized knowledge, and market access to additional manpower and financial capital. Less time to market, faster delivery.

Perspective 52

Perspective Planning Marketing Promotion 52

Inside Retail

JULY 6, 2023

Surely, with the recent global redundancies and the United States job market, referred to as a white-collar recession, unemployment levels will adjust, making 2023 different. Whilst paying sky-high salaries is never an advocated strategy, paying fairly and equally is recommended. But that’s last year’s story.

Promotion 130

Promotion Perspective Strategy Management 130

Design Middleeast

MAY 13, 2024

Master planning, with its focus on comprehensive development strategies and long-term visioning, appeals to my passion for holistic thinking and strategic design. However, over time, the definition has broadened to encompass a more holistic and multidimensional perspective.

Design 59

Design Perspective Architecture Planning 59

Inside Retail

APRIL 21, 2021

Hierarchy of shopper priorities is reflected in market performance. Amidst closures of beauty clinics, consumers resort to what was readily available in the market. Moving forward, the change in shopping mission should influence manufacturers’ channel and assortment strategies. Move at market speed with IRI.

Perspective 130

Perspective Tailored Strategy Marketing 130

Inside Retail

FEBRUARY 23, 2023

I was part of the set-up team that launched Officeworks into the New South Wales market. Playing a part in Officeworks’ success story in the early days was pretty special, and being promoted to a buyer in the merchandise function early in my career was a pivotal moment for me. At the time, there were only four stores in Australia.

Balance 130

Balance Merchandising Hobbies Management 130

Inside Retail

DECEMBER 11, 2023

So everyone’s coming from different perspectives and I guess it becomes the responsibility of the organisation to create a culture that then has normalised stories, a common history and a baseline that gives people a sense of belonging.” “I think a lot of it comes back to everybody starting at different levels.

Perspective 264

Perspective Promotion Other Fashion 264

Inside Retail

AUGUST 12, 2021

Last year, Net-A-Porter announced a progressive framework aptly named Infinity to drive their 2030 sustainability strategy. In 2020, Fashion Revolution surveyed over 5000 people between the ages of 16 and 75 across five European markets. While educating the industry on adopting circular practices.

Fashion 246

Fashion Strategy Accessories Accessories 246

Retail Focus

DECEMBER 3, 2023

There is little doubt over this statement, with some jobs at higher risk than others, but if we focus in on the retail sector, what might this mean for the market? Looking at the current market, there are plenty of examples of how AI is improving retail both for businesses in the market and the consumer.

Advertising 147

Advertising Focal Point Display Shopping 147

Retail Focus

JULY 11, 2023

First established in 2006 by KPMG and market research leader, Ipsos, the Retail Health Index is the industry’s only comprehensive, sector-level benchmark of retail performance.

Perspective 100

Perspective Balance Marketing Strategy 100

Trade Show Booth Companies - Trade Group

JANUARY 23, 2023

Check out these resources to help with your trade show marketing strategy. Measuring Trade Show ROI Guide How to Secure the Best Trade Show Booth Location 11 Ways to Promote Your Booth on Social Media For additional information and trade show marketing insights, visit our YouTube Channel.

Social Media 52

Social Media Outdoor Perspective Marketing 52

Retail Focus

JULY 5, 2022

Your plan should clearly state your goals for your company as well as your strategy for achieving them. You can also contact people in your network who can provide you with wise counsel and well-informed perspectives. After you have organized your thoughts, the following line of action is to devise a working business plan.

Retail Design 227

Retail Design Social Media Design Interior Design 227

Inside Retail

JULY 19, 2021

Simone Cortini: Zalora has a presence in several markets in Southeast Asia: Singapore, Malaysia, Brunei, Macau, Taiwan, Hong Kong, the Philippines and Indonesia. Each market has its own assortment and mix. The mix of regional and international brands depends on the market. Do your services extend to [key opinion leaders] KOLs?

Social Media 130

Social Media Fashion Consumer Marketing 130

Inside Retail

JUNE 6, 2022

The four Ps – product, price, place and promotion – have been the strategic marketing pillars of business for longer than even I’ve been in the game. Their use, and attendant monitoring of their progress, create the hard measures on which retailers and brand marketers live and die.

Advertising 130

Advertising Marketing Perspective Gifts 130

Parcel Pending

APRIL 12, 2023

A panel of industry thought leaders give us a global perspective on the power of Open Locker Networks. Our panelists share four key takeaways: Returns create a competitive edge that can drive customers towards OOH options, making OLN a smart strategy for reducing processing costs around returns.

Consumer 92

Consumer Perspective Strategy Expansion 92

Inside Retail

MAY 10, 2022

Over the last few years, it has entered the New Zealand market , expanded its presence in Australia and launched on online marketplaces , including The Iconic and Surfstitch. As they started to engage with various stakeholders in the market, there was an overwhelming interest in the General Pants brand.

Fashion 130

Fashion Marketing Perspective Planning 130

RetailMinded

MAY 4, 2023

The phrase the ‘Customer is King’ is often used by marketers and customer service managers to emphasize the importance of customer satisfaction. At what point does a content customer become an enthusiastic supporter who actively promotes your brand? Use it in marketing campaigns to build trust and credibility with potential customers.

Social Media 52

Social Media Tailored Promotion Marketing 52

Inside Retail

JUNE 20, 2023

Content and insights director at retail strategy and innovation agency The General Store, Jo-Anne Hui-Miller spoke with the brand’s chief diversity officer Lydia Smith at the World Retail Congress in Barcelona. It’s a full talent lifecycle strategy. Victoria’s Secret chief diversity officer Lydia Smith.

Perspective 130

Perspective Strategy Promotion Fashion 130

CRP

JANUARY 27, 2023

Businesses – startups or big players – have inundated the online world with marketing static. Consumers have understandably grown skeptical about brands indulging in self-promotion. This is why the demand for unique and innovative digital marketing strategies has increased. But she saw opportunity beyond the gram.

Gifts 52

Gifts Fashion Color Promotion 52

Parcel Pending

APRIL 12, 2023

A panel of industry thought leaders give us a global perspective on the power of Open Locker Networks. Our panelists share four key takeaways: Returns create a competitive edge that can drive customers towards OOH options, making OLN a smart strategy for reducing processing costs around returns.

Consumer 52

Consumer Perspective Strategy Expansion 52

RetailMinded

MARCH 31, 2021

Even though this knowledge already gives you a way to focus your business identity and market niche, you must still consider your client base on a broad scale for this creates a better opportunity for success. For a retail business, it’s a kind of perspective that goes beyond demographics. Technological Factors. Social Factors.

Advertising 119

Advertising Target Market Consumer Perspective 119

All Work

APRIL 8, 2021

Some believe that true innovation can only take place when people of diverse perspectives come together. At the same time, the home office market will also grow exponentially. The famous quote from Peter Drucker, “culture eats strategy for breakfast,” rings truer today than ever before. Flexibility, Choice & Scalability.

Design 81

Design Space Perspective Circulation 81

Trade Show Booth Companies - Trade Group

SEPTEMBER 25, 2023

Notice this thumbnail features bright colors that will attract users from a visual perspective. End screens and cards: Use these to promote other videos and encourage users to subscribe or take specific action. Promotion: Share your video content on other social media platforms. Take a look at this thumbnail created by Canva.

Social Media 52

Social Media Engagement Promotion Other 52

Trade Show Booth Companies - Trade Group

OCTOBER 11, 2023

While etiquette may vary across cultures and societal contexts, its fundamental purpose remains consistent: to promote respect, consideration, and harmony among other individuals. After 2020, many trade shows may discourage handshakes or promote alternatives like fist bumps, elbow bumps, or no-contact greetings.

Beauty and Health 52

Beauty and Health Display Promotion Other 52

Parker Design

FEBRUARY 23, 2021

As part of its promotional strategy, LEO Pharma was exhibiting in Milan at the World Congress of Dermatology (WCD), a truly global meeting with over 14,000 delegates coming from more than 140 countries.

Promotion 52

Promotion Focal Point Space Engagement 52

All Work

MARCH 22, 2022

Over the past couple of years, the committee had produced a three-year Sustainability Strategy and a Sustainable Specifying Guide. The BIID’s Sustainable Specifying Guide seeks to raise awareness, build knowledge within the industry and promote change, said Bullock at Futurebuild’s panel discussion. “It

Design 59

Design Interior Design Interior Perspective 59

VMS

MAY 13, 2021

Sensing an urgent need to present new and innovative strategies to keep stores thriving at Easton Town Center – an indoor and outdoor, mixed-use retail, dining and entertainment complex located in Columbus, Ohio. Utilizing one of Easton Town Center’s vacant parking lots, a drive-in movie theatre concept was set in motion.

Art 52

Art Visual Merchandising Layout Concept 52

Trade Group

SEPTEMBER 4, 2021

From the prospect’s perspective, they want to know (as do the judges) how you will help solve their unique problems and achieve the outcomes they desire. 3: Train booth staff on key messaging and engagement strategies. And guess what? If you need tips on how to fine tune your messaging in face-to-face environments, we can help.

Engagement 52

Engagement Social Media Promotion Perspective 52

CAAD

JUNE 14, 2021

Market and consumer volatility offers as many questions as opportunities. It is about achieving direct and indirect experiences through design strategies, generating mystery, perspective, a sense of refuge, etc. The reconnection between urban spaces and nature is a trend that, in the design and retail industry, is here to stay.

Retail Design 52

Retail Design Design Color Space 52

All Work

JUNE 22, 2021

We’re invested in the success of the project, not just from an aesthetic standpoint, but from a truly functional perspective. These are central tenets of our work, specifically in the delivery of workplace strategies. The focus on providing an engaging and attractive environment is increasing across all market sectors.

Design 80

Design Space Engagement Interior 80

Inside Retail

MARCH 17, 2024

At the heart of the consumerism for good strategy is a policy of empowering the people – mostly women in Cambodia – and paying them living wages. Our perspective is to use business so that every time you create a product, you’re benefiting both humanity and the planet. Core market Outland Denim’s target market is women aged 25-45.

Strategy 130

Strategy Promotion Fashion Marketing 130