Inside Retail

FEBRUARY 1, 2024

As the Lunar New Year approaches, retailers around the globe are eagerly gearing up to embrace the festive spirit and capitalise on the significant market opportunities that this joyous occasion brings. Another company rolling out huge discounts in the Chinese market is JD.com.

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Inside Retail

DECEMBER 5, 2023

A 2023 BFCM Aftermath Report by Klaviyo – an intelligent marketing automation platform – found that 25 per cent of all consumers and 32 per cent of Gen Z consumers are still holiday shopping post-BFCM. This week the company shares four strategies that retailers can leverage to capitalise on post-BFCM momentum and retain new customers.

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Inside Retail

NOVEMBER 28, 2023

Email marketing flows are crucial for crafting a seamless and personalised customer journey. With Klaviyo , an intelligent marketing automation platform, retailers can set up automated email flows triggered by specific customer actions, ensuring timely and relevant communication.

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Inside Retail

AUGUST 27, 2023

But if you’re in the habit of just doing a big promotion and blasting it at your customers and followers, you’re in for a rude shock this year. That means not just promotions for sales events, but order confirmations, delivery notifications, and two-way conversational messaging. Hey <First name>, I thought you might like this.”

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Retail Focus

JUNE 26, 2023

Online businesses will live or die depending on their SEO strategy as the ruthless toll of the cost of living crisis means almost a third of businesses went to the wall, reveals the latest government statistics. A good SEO strategy should get you to the top without blowing all your marketing budget. How long will it take?

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RetailMinded

OCTOBER 20, 2023

If you own your own business or have a senior position at a company, a product marketing strategy is an effective approach you may take for future success. Whether you are in the run-up to launching a new product or service or trying to boost and improve existing ones, a well-constructed strategy makes all the difference.

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Retail Times

OCTOBER 5, 2023

Even if digital communication has evolved to become faster and more convenient, many business leaders still consider email marketing one of the best ways to nurture and generate leads. Moreover, […] If you want more information Retail Times get in touch!

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Inside Retail

APRIL 12, 2024

Amy Wotton, brand and marketing GM at Vicinity Centres, told Inside Retail, “DFO has always been synonymous with premium brands and unbeatable value.” “With our brand refresh, we wanted to celebrate the essence of DFO – the idea of being ‘in the know.’ As a touch point, we measure brands and energy.

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Inside Retail

NOVEMBER 16, 2023

As the annual Black Friday Cyber Monday (BFCM) shopping season nears, it’s not too late to review strategies to optimise sales during this key annual retail festival. Enter Klaviyo – an intelligent marketing automation platform with the tools to help retailers optimise their BFCM success. But for those who have not — it’s not too late!

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Inside Retail

JANUARY 19, 2023

Increased promotional activities during key Black Friday, Cyber Monday and the Christmas / Boxing Day sales periods impacted the group’s gross margin. million due to “challenging market conditions”. Online sales fell 21 per cent. An underlying EBITDA loss of between $2.5 European sales fell 4 per cent to $20.16

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Inside Retail

APRIL 10, 2024

Essentials have also been the priority for 74 per cent of American consumers in the last three months, with 31 per cent of Americans reducing non-essential purchases as their number on savings strategy, according to a survey conducted by NIQ.

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Inside Retail

AUGUST 12, 2021

In short, the old rules of influencer marketing were out — and to succeed, brands, like influencers, had to think outside the box. In this article, we’ll dive into the innovative strategies setting four forward-thinking brands apart from the competition and outline key takeaways other brands can use to replicate their success.

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Inside Retail

AUGUST 3, 2023

Strategies like this have become commonplace in the fast food sector, as restaurants seek to generate publicity and drive sales by rolling out outrageous gastronomic creations that they hope will become viral sensations. By staying attentive to consumer preferences, we can continue to thrive in this ever-changing market,” she concluded.

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Inside Retail

NOVEMBER 27, 2023

Promotions and offering value are a big part of this, especially during a cost-of-living crisis. With intense competition in today’s retail sector, integrating technology and customer experience isn’t just a trend—it’s a survival strategy. Overseas markets are typically ahead of the curve on technological developments due to geography.

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Creative Displays Now

OCTOBER 11, 2023

So, what is seasonal merchandise, and how can you execute a seasonality strategy effectively? In this guide, we’ve outlined all you need to know about what seasonal merchandise is and five seasonal merchandising strategies you can implement for retail success. What Is Seasonal Merchandising?

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Inside Retail

JANUARY 21, 2024

In a strategic move to counter the fierce competition in China’s booming smartphone market , Apple recently took the unprecedented step of offering substantial discounts on its iPhones. or 12.12, people are anticipating better promotions from vendors. So, spending on electronics has been significantly reduced.

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Trade Show Booth Companies - Trade Group

SEPTEMBER 20, 2023

To distinguish your product from competitors, embracing experiential marketing is an excellent approach to actively engage, captivate, and cultivate Gen Z into enthusiastic advocates for your brand. Use experiences to promote products Generation Z isn’t driven by acquiring possessions for the sake of ownership.

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Retail Focus

JUNE 3, 2021

As other sectors, including travel and hospitality, experienced online commerce surges, the retail market shifted at a more leisurely pace. It’s not surprising, then, that shopper responsiveness to digital promotional offers has increased, with 55% saying they are extremely or very likely to respond to a smartphone or mobile app offer v.

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Inside Retail

JANUARY 26, 2023

Almost a decade ago, Harvard Business School professor Gary Pisano famously wrote that companies should consider creating an innovation strategy. Today, an innovation strategy is not just an optional nice thing to have — it’s a requirement for companies that want to be successful.

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Trade Show Booth Companies - Trade Group

APRIL 25, 2024

To make the most of your trade show experience, you must deploy some sharp at-show marketing tactics that keep you on top of the game. Here are 10 At-show marketing tactics to use at every trade show you exhibit at: 1. See 11 ways to promote your trade show booth on social media here.

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Compliantia

JULY 4, 2023

In fact, for brick and mortar retailers, promotions generally account for anywhere from 10% to 45% of total revenue. Understanding how to manage seasonal sales and promotions is key to running a successful store. This job of managing promotions becomes more complex when you start adding multiple locations into the mix.

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Inside Retail

APRIL 10, 2024

The secondhand market is an exciting solution, offering quality, often designer items, at a fraction of the original price. This demonstrates their staunch commitment to curbing fashion waste and promoting a circular economy,” he explained. Moreover, it offers an avenue to free up wardrobes and generate additional income,” he added.

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Inside Retail

MARCH 3, 2024

The brand was the first to actively promote hybrid outsoles; shoes that do not use regular cleats or soft spikes but rather E-dts, or Ecco dynamic traction system. A 360-degree outlook When it comes to marketing and promotional activities, the brand employs a 360-degree marketing strategy for its key product launches and activations.

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Retail Bound

SEPTEMBER 13, 2023

In this blog post, we will unveil the most effective marketing strategies to secure the success of your crowdfunding campaign. Whether you’re a seasoned crowdfunder or just starting out, these ten strategies will give you the knowledge and tools you need to master the art of crowdfunding. Look no further! billion by 2025.

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Inside Retail

APRIL 29, 2021

The second was that the preference data they collected in the form of zero-party data can now be used for sales promotions in-store. Lacoste Japan’s Manager of CRM/Marketing Koji Aono said, “This time, our major innovation was to see if we could take action based not only on behavioural history data, but also on the customer’s needs.

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Retail Focus

FEBRUARY 7, 2024

In 2024, the landscape of customer engagement tools plays a pivotal role in elevating marketing performance. These tools are indispensable for implementing marketing automation, delivering tailored communication, and making data-informed decisions to enhance your campaign’s return on investment (ROI).

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Inside Retail

NOVEMBER 16, 2021

million through a placement aimed at powering the business’ post-Covid, and post-transformation, strategy. to power post-transformation strategy appeared first on Inside Retail. Australian daigou social commerce business AuMake has raised $2.2 The post AuMake raises $2.2m

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Inside Retail

AUGUST 4, 2021

Australia’s consumer commission, the ACCC, is asking the government to consider the promotion of toddler formula as part of its review of the Marketing in Australia of Infant Formula (MAIF) Agreement later this year. In practice, this includes restricting most marketing by manufacturers and retailers to consumers.

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Inside Retail

MARCH 4, 2024

In an exclusive interview, Shiseido’s regional brand director of Apac Sher Le Chua offered invaluable insights into its innovative strategies, approach to addressing the global anti-aging skincare market, and the resonance of its latest campaign. The campaign is being led by Shiseido’s global ambassador, Anne Hathaway.

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Inside Retail

MARCH 20, 2024

Kearney, a renowned global consultancy firm, recently unveiled its latest findings in the 2023 Global Retail Development Index (GRDI) report , shedding light on emerging market potentials and strategic pathways for retail expansion. China is the world’s largest retail market, accounting for almost 50 per cent of global retail transactions.

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RetailMinded

NOVEMBER 4, 2020

One of the biggest mistakes you could make in marketing is to create a general strategy that does not take into account the industry you work in. Unfortunately, when you create a marketing strategy that is general, you will still get some results. How To Create A Good Marketing Strategy. Target Audience.

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Inside Retail

JANUARY 21, 2022

With that introduction, let’s look at three searchandising strategies you might implement this year. In the scenario above, I described how you can curate results manually and display them in whatever design aligns with your site’s brand strategy. About the author : Jon Silvers is head of marketing for Search.io

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Inside Retail

JULY 22, 2021

Online marketplace Catch.com has appointed chief commercial officer Jason Bagg as its new chief marketing and commercial officer: a newly created hybrid role. Bagg, who joined Catch in early 2020, will take on leadership of the company’s marketing team while continuing to look after its customer strategy and loyalty programs.

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Inside Retail

JULY 22, 2021

Online marketplace Catch.com has appointed chief commercial officer Jason Bagg as its new chief marketing and commercial officer: a newly created hybrid role. Bagg, who joined Catch in early 2020, will take on leadership of the company’s marketing team while continuing to look after its customer strategy and loyalty programs.

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Inside Retail

APRIL 26, 2024

Thanks to rapid innovations in supply chain management, AI technology and digital marketing, e-commerce is increasingly playing an integral role in the lives of everyday Aussies. With this momentum continuing into this year, it’s the perfect time for retailers to reexamine their strategies and restructure with growth and scale in mind.

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Inside Retail

JUNE 26, 2023

The pet food market in India is expected to grow by approximately 20 per cent annually over the next five years to reach over $1.2 According to Dr Shashank Sinha, CEO and veterinarian of Drools, the company has implemented various strategies to ensure the brand’s success and growth.

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Trade Show Booth Companies - Trade Group

MARCH 18, 2024

But thanks in part to them, marketing strategies like experiential or immersive marketing will become more important than ever. Second, AI-generated content is changing current digital marketing tactics. Advertisers are already partnering with AI influencers to promote their products. Here’s why.

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