Retail Focus

JANUARY 20, 2022

Marketing has completely revolutionized since the advent of the pandemic. There are a huge number of consumers who prefer video content hence video marketing is the current trend and forms a very integral part of online marketing. Thus, it is necessary to change the marketing strategies. How will they be reached?

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Inside Retail

MARCH 27, 2024

The Iconic has partnered with the Cancer Council with support from the Australian Government to promote sun-smart dressing as part of a joint cancer prevention and advocacy effort. Inside Retail spoke to The Iconic’s chief marketing officer , Joanna Robinson, to unpack the strategy that propelled this successful campaign. “As

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Creative Displays Now

MARCH 18, 2024

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand.

Retail Marketing 52

Retail Marketing Marketing Social Media Display 52

Trade Show Booth Companies - Trade Group

SEPTEMBER 20, 2023

To distinguish your product from competitors, embracing experiential marketing is an excellent approach to actively engage, captivate, and cultivate Gen Z into enthusiastic advocates for your brand. Use experiences to promote products Generation Z isn’t driven by acquiring possessions for the sake of ownership.

Engagement 52

Engagement Strategy Marketing Social Media 52

Inside Retail

FEBRUARY 1, 2024

As the Lunar New Year approaches, retailers around the globe are eagerly gearing up to embrace the festive spirit and capitalise on the significant market opportunities that this joyous occasion brings. Another company rolling out huge discounts in the Chinese market is JD.com.

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Inside Retail

MARCH 17, 2024

Our perspective is to use business so that every time you create a product, you’re benefiting both humanity and the planet. Core market Outland Denim’s target market is women aged 25-45. Core market Outland Denim’s target market is women aged 25-45. he continued. And that’s where our brand steps in.”

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Inside Retail

MAY 22, 2023

The report found that Australians between 25-29 were more likely to be in the rental or housing market, and were subsequently making the most significant spending reductions to afford rising costs. Volley content and marketing manager Anna Geason told Inside Retail that the usual Volley customer is usually aged between 35-44 years old.

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Inside Retail

OCTOBER 5, 2023

In the past few years, the lab-grown diamond market has grown exponentially. billion in 2021, according to global research and consulting firm Allied Market Research, it is expected to reach US$55.6 The rise of the synthetic diamond market The first known batch of lab-grown diamonds was created by General Electric in 1954.

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Inside Retail

OCTOBER 24, 2022

Godfreys has reviewed its entire product range – investing in hard-floor cleaning products and robot vacuums – and is expanding its marketing and promotional strategy, engaging with influencers to reach a younger demographic. From our stockroom perspective, it’s nice and clean.

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Inside Retail

JUNE 8, 2022

“It all feeds back into the business, not just from a marketing perspective, but from a merchant perspective. Am I promoting the right products? Proximity marketing is where it’s at. The answer lies in proximity marketing. “In Am I buying the right product? What time of day are consumers reading it?

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Inside Retail

FEBRUARY 28, 2023

We wanted to bring together two iconic sports that promote inclusivity and fun, while creating a queer sporting extravaganza to remember,” Champion AU and NZ’s marketing manager Sheleen Jagasothy told Inside Retail. The event coincided with the launch of Champion’s Pride collection, ‘The Game is Not Over’.

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Inside Retail

JULY 17, 2023

The brainchild of Jon Lee, its mission is to promote and help Malaysian brands make better natural products, encourage brands to make their businesses more environmentally sustainable and also educate everyone to reduce, recycle and reuse their products. In many cases, however, that is not how natural ingredients work. “I

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Inside Retail

MAY 23, 2024

Consumer tech brand Casetify chose Earth Day in April to highlight the potential for repurposing waste in the brand’s most ambitious multi-market promotion yet. ” In the square stands a four-metre-tall chair titled “Perspective Fragments”, crafted by contemporary artist Youngmin Kang.

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Inside Retail

APRIL 22, 2024

In transaction volumes, the market experienced 10 per cent growth in 2023, outpacing the rate of new outlets opening, which remained at 3 per cent growth. Nevertheless, Lim believes that the challenges faced by these brands would include price competition in a saturated coffee market, as well as financial support as brands expand.

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Inside Retail

APRIL 6, 2021

Having a diverse workforce was pivotal in helping sports apparel retailer Lululemon face the challenges Covid-19 brought to the business with fresh ideas, new programs and different perspectives. “In But with the store closures, we had to look for a new way to market the brand.”. And they didn’t fail to deliver, according to Yim.

Apparel 130

Apparel Perspective Social Media Promotion 130

Inside Retail

NOVEMBER 1, 2022

Bunnings has printed its last-ever catalogue after the hardware titan axed the glossy bright paper in favour of an entirely digital marketing mix, as the last vestiges from the print era continue to crumble in an increasingly pixelated consumer market. The story was originally published on Smart Company.

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Inside Retail

OCTOBER 6, 2021

If a business doesn’t have the means or structure available to offer promotions at this time, they can set up a career development pathway for their staff,” Hattingh added. Appreciation and recognition doesn’t have to come in the form of large bonuses or frequent promotions; small shows of appreciation can be powerful,” Hattingh continued. “In

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Inside Retail

MARCH 31, 2022

Local marketing campaigns to promote the launch emphasise Replay’s environmental focus with messages like: ‘sustainability never looked so good’. They’re really doing a lot from a marketing perspective,” Morris said. “The mix when you look at that element with the actual Italian style, it’s just phenomenal.”.

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Inside Retail

MARCH 21, 2024

This venture marks another milestone for the esteemed luxury brand, known for its commitment to preserving and promoting the artistry of Banarasi textiles. Back then, Shah said the market was more about what customers wanted rather than what retailers could present to them creatively. “It

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Inside Retail

MAY 4, 2021

As quarantine requirements and travel bans continue to impact brands’ ability to get in front of customers and retail buyers across borders, the New Zealand government is stepping up to help promote its local designers overseas with a new pop-up at Chadstone Shopping Centre in Melbourne.

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Retail Focus

FEBRUARY 2, 2024

Surviving and thriving in today’s competitive retail market requires more than offering quality products at best prices. Considering these numbers, retailers have valid reasons to go above and beyond to capture their fair share of the market. It gives your team an insider’s perspective into customers’ pain points and experiences.

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Inside Retail

MARCH 7, 2023

Held each year on 8 March, IWD is a global event that is intended to mark the achievements of women and promote gender equality in all aspects of life, from access to education and employment to the health and safety of women in everyday life.

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Inside Retail

MAY 21, 2023

From a retailer perspective, Amazon has long been the leader in the retail media space, but others are starting to catch up, including Walmart in the US, Coles and Woolworths in Australia and The Warehouse Group in New Zealand. In the classic world, that was everything from shelf-wobblers to end-caps to promotions.

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Inside Retail

APRIL 29, 2021

The second was that the preference data they collected in the form of zero-party data can now be used for sales promotions in-store. Lacoste Japan’s Manager of CRM/Marketing Koji Aono said, “This time, our major innovation was to see if we could take action based not only on behavioural history data, but also on the customer’s needs.

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Inside Retail

JULY 12, 2022

Last year, supermarket giant Woolworths launched its Everyday Market, an online marketplace hosted within its broader website that allows customers access a variety of products in categories not traditionally held in its supermarkets, such as homewares and clothing, and includes products from Big W, PetCulture, Healthylife, Designer Bums and Joonya.

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Inside Retail

FEBRUARY 11, 2024

From the micro perspective, certainly Sunway Malls’ unifying Chinese New Year campaign that encompasses all malls under our portfolio had been a unique proposition as it provided a differentiator factor that drove higher footfall and sales,” he added. “An According to Chan, the halal food market is expected to grow at a CAGR of 7.1

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Retail Focus

FEBRUARY 9, 2023

Questionable retail infrastructure Start-up brands often face a variety of difficulties when trying to establish themselves in the market. Some of the most common challenges include limited resources, footfall and finding the right marketing mix formula.

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Inside Retail

FEBRUARY 13, 2023

A year prior, Woolworths launched its online marketplace Everyday Market and it recently bought an 80 per cent stake in MyDeal.com.au. Currently, Disney+ lags behind Netflix, with an estimated 17 per cent of the subscription streaming market , compared with Netflix’s 30 per cent. subscription services. million new subscribers.

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Inside Retail

OCTOBER 26, 2022

According to ARA CEO Paul Zahra, Halloween has grown in Australia on the back of the ongoing globalisation of retail and retail promotions. I personally believe the Halloween market size in Australia will continue to grow as we are back to enjoying those special moments together,” Day said. In the 1980s, no one was doing it.

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Inside Retail

JULY 7, 2021

Influencer marketing has become a powerful tool for brands in recent years, growing to an estimated value of US$13.8 billion in 2020, according to Influencer Marketing Hub’s 2021 Benchmark Report. billion this year, up from US$9.7 A new law recently passed in Norway aims to address this issue. Importance of authenticity.

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Social Media Beauty and Health Advertising Perspective 130

Retail Focus

APRIL 20, 2023

Akeneo , the product experience company, is pleased to announce that it has been recognised by Ventana Research , an independent market research and technology advisory services firm, as a Value Index Leader in the 2023 Product Experience Management (PXM) Value Index. To learn more about Akeneo, please visit www.akeneo.com.

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Management Perspective Strategy Marketing 130

Global Shop

MAY 9, 2024

It’s called collaborative manufacturing, and the benefits it offers are becoming increasingly important for success in today’s manufacturing markets. Shared resources and capabilities can range from technology, specialized knowledge, and market access to additional manpower and financial capital. Less time to market, faster delivery.

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Perspective Planning Marketing Promotion 52

Inside Retail

JUNE 20, 2023

From a frontstage, customer-facing perspective, it has a range of applications: Improved personalisation Personalisation isn’t new – but it’s now on steroids, with incentives, offers, targeted products, cross-selling and upselling and dynamic pricing as mentioned below. Airlines have been doing this for years.

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Social Media Pattern Perspective Strategy 130

Inside Retail

SEPTEMBER 4, 2022

It serves as a media channel, working with retail partners to present offers within a variety of creative content inside the platform, marketing goods and services to the Stocard user base. The app has 5 million users in Australia. To read more, click here to visit the company’s website.

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Engagement Customer Retention Perspective Tailored 147

Inside Retail

AUGUST 18, 2021

From a sales perspective, it’s been quite fortuitous for us,” James, Papinelle’s CEO, told Inside Retail. Global expansion and marketing. The investment will enable the brand to ramp up its presence in the US and enter new markets, such as China, where it launched on WeChat just last week. Brand collabs.

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Inside Retail

AUGUST 26, 2021

Building age diversity in workplaces is a two-for-one deal: employers access a larger portion of the labour market while supporting people’s mental health and wellbeing. Retail is one of the industries that has traditionally relied on this temporary workforce and is being forced to find employees from other parts of the labour market.

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Retail Focus

DECEMBER 3, 2023

There is little doubt over this statement, with some jobs at higher risk than others, but if we focus in on the retail sector, what might this mean for the market? Looking at the current market, there are plenty of examples of how AI is improving retail both for businesses in the market and the consumer.

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