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6 Essential Online Marketing Tips & Ideas For Growing Your Business In 2022

Retail Focus

Marketing has completely revolutionized since the advent of the pandemic. There are a huge number of consumers who prefer video content hence video marketing is the current trend and forms a very integral part of online marketing. Thus, it is necessary to change the marketing strategies. How will they be reached?

Marketing 130
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As more jewellery brands embrace lab-grown diamonds, some fear oversupply

Inside Retail

In the past few years, the lab-grown diamond market has grown exponentially. billion in 2021, according to global research and consulting firm Allied Market Research, it is expected to reach US$55.6 The rise of the synthetic diamond market The first known batch of lab-grown diamonds was created by General Electric in 1954.

Jewelry 246
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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

The second was that the preference data they collected in the form of zero-party data can now be used for sales promotions in-store. Also, the two campaigns that we carried out go beyond the conventional questionnaire form. We will continue to support data marketing that adapts to various B2C markets.”.

Strategy 230
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When waste becomes art: Behind Casetify’s global activations

Inside Retail

Consumer tech brand Casetify chose Earth Day in April to highlight the potential for repurposing waste in the brand’s most ambitious multi-market promotion yet. ” In the square stands a four-metre-tall chair titled “Perspective Fragments”, crafted by contemporary artist Youngmin Kang.

Art 130
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Employers warned of impending resignation wave

Inside Retail

If a business doesn’t have the means or structure available to offer promotions at this time, they can set up a career development pathway for their staff,” Hattingh added. Appreciation and recognition doesn’t have to come in the form of large bonuses or frequent promotions; small shows of appreciation can be powerful,” Hattingh continued. “In

Promotion 246
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With their powers combined: Why online and offline need to join forces

Inside Retail

Catalogues have been around for more than 30 years in printed form and as PDFs, but these days the digital versions are an immersive experience. It all feeds back into the business, not just from a marketing perspective, but from a merchant perspective. Am I promoting the right products? Digital catalogues.

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Bunnings axes the catalogue, but has it made a huge mistake?

Inside Retail

Bunnings has printed its last-ever catalogue after the hardware titan axed the glossy bright paper in favour of an entirely digital marketing mix, as the last vestiges from the print era continue to crumble in an increasingly pixelated consumer market. The story was originally published on Smart Company.