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The Importance of Word of Mouth in Retail Marketing

Creative Displays Now

WOM marketing has a high chance of success because potential clients receive the message from people they already know and trust. Below, we discuss everything you need to know about this strategy in retail. What Is Word-of-Mouth Marketing? WOM marketing has outstanding, largely untapped potential.

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How Retail Businesses Can Excel With Customer Services

Retail Focus

Surviving and thriving in today’s competitive retail market requires more than offering quality products at best prices. However, business owners often go slack with this part of running their retail ventures. This article highlights actionable strategies that can help retail businesses win the customer service game.

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Akeneo Named Overall Ventana Research Value Index Leader in Product eXperience Management Research

Retail Focus

Since our inception, we have prioritised innovation to ensure our solutions are evolving alongside the ever-changing needs of today’s retail market,” said Kristin Naragon, Chief Strategy and Marketing Officer at Akeneo. To learn more about Akeneo, please visit www.akeneo.com.

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Analysing the role of artificial intelligence in retail

Retail Focus

Businesses should consider how best to apply AI technology to their operations Looking out for the customer So, how can AI support retail? Retail Focus has received plenty of emails on the subject from early adopters of AI in the sector, setting out how AI has helped them improve as a business.