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How fierce competition in digital channels is reshaping marketing budgets

Inside Retail

Competition in digital marketing is fierce: 81 per cent of retail marketing executives expect it to increase even further this year, and 69 per cent plan to raise their spending accordingly. The report was commissioned by Klaviyo – an intelligent marketing automation platform – in partnership with Inside Retail.

Marketing 287
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The Importance of Word of Mouth in Retail Marketing

Creative Displays Now

WOM marketing has a high chance of success because potential clients receive the message from people they already know and trust. Below, we discuss everything you need to know about this strategy in retail. What Is Word-of-Mouth Marketing? WOM marketing has outstanding, largely untapped potential.

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Akeneo Named Overall Ventana Research Value Index Leader in Product eXperience Management Research

Retail Focus

Since our inception, we have prioritised innovation to ensure our solutions are evolving alongside the ever-changing needs of today’s retail market,” said Kristin Naragon, Chief Strategy and Marketing Officer at Akeneo. To learn more about Akeneo, please visit www.akeneo.com.

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The CFO-CMO balancing act: Marketing efficiency goals that keep everyone happy

Inside Retail

This dynamic can often put marketing departments under pressure to justify their initiatives and technology investments. Understanding the CFO’s perspective Before we dive into solutions, let’s put on our CFO glasses for a moment. Frame your marketing strategies in terms of financial metrics they understand and care about.

Balance 130
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“A big vote of confidence”: Why Walmart’s store upgrades are key

Inside Retail

As Neil Saunders, managing director and retail analyst at GlobalData, told Inside Retail , “Having produced a string of good numbers over the past few years, Walmart is currently one of the stars of the retail market.” Walmart wants to create a more aspirational and engaging shopping experience.

Display 246
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EuroShop 2023 Preview

Retail Focus

But classic retail technology is also developing rapidly. The exhibitors in the Retail Technology dimension help to shape perspectives and future fields of retail through the driving force of intelligent technology. Retail Technology, a rapidly evolving field, will be highlighted in Halls 4, 5, 6 & 7A.

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How Retail Businesses Can Excel With Customer Services

Retail Focus

Surviving and thriving in today’s competitive retail market requires more than offering quality products at best prices. However, business owners often go slack with this part of running their retail ventures. This article highlights actionable strategies that can help retail businesses win the customer service game.