Inside Retail

MARCH 12, 2024

Bridget Veals, David Jones’ general manager of womenswear, footwear and accessories, recently observed that suiting was a key trend in designers’ Autumn-Winter collections. Currently, the business strategy is social-first, which guides how the brand initially engages with customers.

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Inside Retail

MARCH 27, 2024

Inside Retail spoke to The Iconic’s chief marketing officer , Joanna Robinson, to unpack the strategy that propelled this successful campaign. “As Meanwhile, the Cancer Council benefitted from the fashion industry’s ability to drive social and behavioural change and, in particular, The Iconic’s deep understanding of its consumers.

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Inside Retail

OCTOBER 24, 2023

The brand also invested in targeted marketing campaigns, leveraging social media and celebrity endorsements to engage with a younger demographic. “My Broderick said that he gained valuable insights into effective brand positioning, marketing strategies, and building strong partnerships with retailers and influencers.

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Inside Retail

AUGUST 31, 2023

According to him, the brand was attracted to the city’s vibe, and that was more of a pulling factor than just trying to break into a new market. These strategies, in her opinion, also create instant brand credibility and trust by linking the brand to respected and mass-followed influencers and celebrities.

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Balance Fashion Social Media Target Market 130

Inside Retail

APRIL 28, 2021

It achieved sales of US$50 million within four years and also became an early adopter of using influencers on social media to drive sales. This merchandising strategy has created the phenomenon of ‘Shein hauls’, whereby young shoppers use platforms such as Instagram and TikTok to show off their latest fashion buys.

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Fashion Social Media Target Market Consumer 140

Inside Retail

JULY 24, 2023

According to her, the partnership with Mattel very much aligns with Duck’s ethos of celebrating life’s adventures, particularly with its target market – women. From a brand strategy point of view, Duck hopes to be a global brand, so working with international brands gives Duck more credibility to get there,” she said.

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Balance Social Media Fashion Target Market 130

Rose

MARCH 24, 2020

In years past, visual merchandising strategy consisted largely of displays, fixtures and signware designed to attract, engage and motivate a customer toward making a purchase — part of a retail experience that could be described as transactional. Visual Merchandising Techniques and Strategies. Aspirational Retailing.

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