Inside Retail

JANUARY 18, 2024

The other one is individualism, especially with social media and our exposure to relentless trends – global trends, micro-trends – and relentless targeted marketing from brands. And then of course, impact.

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Inside Retail

MARCH 12, 2024

Bridget Veals, David Jones’ general manager of womenswear, footwear and accessories, recently observed that suiting was a key trend in designers’ Autumn-Winter collections. Currently, the business strategy is social-first, which guides how the brand initially engages with customers.

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Inside Retail

MARCH 27, 2024

“Utilising our channels and stylists to promote practicality and accessibility of sun-safe behaviour through a fashion lens also provided a new way to engage with segments of their target market outside of their traditional marketing ecosystem,” said Robinson.

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Inside Retail

OCTOBER 24, 2023

The brand also invested in targeted marketing campaigns, leveraging social media and celebrity endorsements to engage with a younger demographic. “My By analysing market research, consumer surveys, and sales data, they can identify patterns, preferences, and emerging trends.

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Inside Retail

SEPTEMBER 26, 2022

Focusing on the physical and mental benefits of being outdoors, while changing up the brand messaging to be more fun and lighthearted, has made the business more approachable to its target market: the millennial outdoor enthusiast. We’ve realised it’s important to cut through and drive home our repositioning,” Barrett said.

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Inside Retail

OCTOBER 17, 2022

Yusof is no different in this area, and her brands are always using social media heavily. We have like a list of 200 social media influencers that we actually work with. Brands like Lilit are really celebrated on social media, because we have a 10 size pack. Instagram, Tik Tok, we have to be there.

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Inside Retail

AUGUST 31, 2023

According to him, the brand was attracted to the city’s vibe, and that was more of a pulling factor than just trying to break into a new market. Jordan emphasised that the brand will continue to serve the skateboarding marketplace, but said there is also room to scour the archives and reissue some classic collections. “If

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