Inside Retail

JANUARY 18, 2024

The other one is individualism, especially with social media and our exposure to relentless trends – global trends, micro-trends – and relentless targeted marketing from brands. And then of course, impact.

Expansion 244

Expansion Social Media Fashion Target Market 244

Inside Retail

MARCH 12, 2024

Bridget Veals, David Jones’ general manager of womenswear, footwear and accessories, recently observed that suiting was a key trend in designers’ Autumn-Winter collections. The idea for the business came from her experience working in corporate environments, as a paralegal, project coordinator at Deloitte, and in marketing at Woolies X.

Social Media 130

Social Media Tailored Pattern Fashion 130

Inside Retail

MARCH 27, 2024

Inside Retail spoke to The Iconic’s chief marketing officer , Joanna Robinson, to unpack the strategy that propelled this successful campaign. “As Meanwhile, the Cancer Council benefitted from the fashion industry’s ability to drive social and behavioural change and, in particular, The Iconic’s deep understanding of its consumers.

Social Media 130

Social Media Fashion Engagement Promotion 130

Inside Retail

OCTOBER 24, 2023

The current state of affairs “Malaysia has a growing economy and a strong consumer market, making it an attractive destination for expanding retail businesses. The APAC marketplace Broderick said that the APAC market presents both challenges and opportunities for the headwear industry and New Era.

Target Market 130

Target Market Social Media Fashion Tailored 130

Inside Retail

SEPTEMBER 26, 2022

“Part of our strategic process was to look at over 30 international brands, and we realised that outdoor is a very competitive market, but it’s not very differentiated. They all tended to be quite hyper-masculine [in their marketing], with people climbing mountains and such. It’s all about becoming more relevant to a younger customer.

Outdoor 245

Outdoor Advertising Social Media Expansion 245

Inside Retail

AUGUST 31, 2023

One of just 16 standalone Supreme stores in the world – six of which are in Japan – the opening in Seoul earlier this month attracted a throng of eager customers who queued outside in anticipation of acquiring the brand’s exclusive streetwear tailored for the South Korean market. billion in 2020. million by 2031. million by 2031.

Balance 130

Balance Fashion Social Media Target Market 130

Inside Retail

APRIL 28, 2021

It achieved sales of US$50 million within four years and also became an early adopter of using influencers on social media to drive sales. With the hashtag #Sheinhaul viewed over a billion times on TikTok, it is pretty clear that this is a very effective marketing tactic to drive traffic to its site and app. Inclusive fashion.

Fashion 162

Fashion Social Media Target Market Consumer 162