Inside Retail

APRIL 19, 2023

Third, retailers leverage the occasion to offer promotions on a whole slew of seasonal items, such as air conditioners, fans, small swimming pools, barbecues and camping accessories. International arrivals boost Songkran spending Thai nationals are not the only target market for retailers during Songkran.

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Inside Retail

OCTOBER 24, 2023

The brand also invested in targeted marketing campaigns, leveraging social media and celebrity endorsements to engage with a younger demographic. “My By analysing market research, consumer surveys, and sales data, they can identify patterns, preferences, and emerging trends.

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Inside Retail

MARCH 12, 2024

Bridget Veals, David Jones’ general manager of womenswear, footwear and accessories, recently observed that suiting was a key trend in designers’ Autumn-Winter collections. Minimalism is very much the mood this season, with refined tailoring, monochromatic colour palettes, sleek slip styles, and denim taking over.

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Inside Retail

MAY 9, 2024

Diversifying the product offering Rebecca Vallance’s target market is the modern woman who wants to dress up to look chic and feminine. Some pieces in the brand’s recent Fall/Winter collection have embellishments that took 60 to 65 hours to construct.

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Inside Retail

JANUARY 18, 2024

The other one is individualism, especially with social media and our exposure to relentless trends – global trends, micro-trends – and relentless targeted marketing from brands. I see our customers shopping with us as a way to express their uniqueness and experiment with their own sense of style beyond the influence of social media.

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Inside Retail

SEPTEMBER 26, 2022

Focusing on the physical and mental benefits of being outdoors, while changing up the brand messaging to be more fun and lighthearted, has made the business more approachable to its target market: the millennial outdoor enthusiast.

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Inside Retail

JULY 20, 2022

An overlooked market? . Dr Louise Grimmer, a senior lecturer in marketing at the University of Tasmania, says it makes sense that retailers are starting to view healthcare workers as a target market. The post Can ‘smart’ Blundstone boots help ease healthcare workers’ pain? appeared first on Inside Retail.

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Inside Retail

MARCH 27, 2024

“Utilising our channels and stylists to promote practicality and accessibility of sun-safe behaviour through a fashion lens also provided a new way to engage with segments of their target market outside of their traditional marketing ecosystem,” said Robinson.

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Compliantia

DECEMBER 29, 2022

Research cited by RetailDive indicates that consumer spending on goods like apparel, accessories, and footwear declined by 15.7% For instance, if you’re putting together a display to showcase your winter products, then it makes sense to display outfits with matching outerwear, sweaters, and accessories like scarves and gloves.

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Inside Retail

JUNE 18, 2023

Interestingly, he acknowledged that Gen Z and millennials are the dominant consumer groups of the moment, and the brand’s target market. The future Anand’s goal is to make Taroob an Indian luxury artwear brand to keep India’s rich cultural and traditional heritage alive.

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Creative Displays Now

MARCH 8, 2022

They target potential customers during the pivotal moments before they make a purchase. Target Market. Mannequins are ideal for displaying clothing and accessories. However, more retailers have started using them to sell jewelry, makeup, perfume, hair accessories and other add-on items. Mannequins. Inline Displays.

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Inside Retail

AUGUST 31, 2023

According to him, the brand was attracted to the city’s vibe, and that was more of a pulling factor than just trying to break into a new market. Jordan emphasised that the brand will continue to serve the skateboarding marketplace, but said there is also room to scour the archives and reissue some classic collections.

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Inside Retail

APRIL 25, 2021

It has fallen onto Horowitz to reposition the A&F brand and target a slightly older target market of 21- to 24-year olds, leaving sister brand Hollister – which actually accounts for 60 per cent of the group’s sales – to focus on the teen market.

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Trade Show Booth Companies - Trade Group

JUNE 29, 2022

A good brand resonates with its target audience and encourages their loyalty by addressing and solving their needs, eventually turning them into brand ambassadors. A bad brand does not resonate with its target market. The consistent use of your logo and the company’s colors then reinforces your branding.

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Inside Retail

JULY 24, 2023

She revealed that Duck invests a lot more marketing into collaborations,so she expects them to generate more revenue than normal collections. According to her, the partnership with Mattel very much aligns with Duck’s ethos of celebrating life’s adventures, particularly with its target market – women.

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Inside Retail

APRIL 28, 2021

None of this makes a difference to Shein’s Gen Z target market, who are often dealing with budget constraints and willing to put up with slow deliveries in order to get their hands on the latest fashions. Shipments to Australia take a minimum of two weeks, according to the site.

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Inside Retail

AUGUST 11, 2023

When we are designing, we work with our blocks and customise them to the different market segments and functional needs of each target market. For our adaptive customers, we look for a range of movement needs, and dexterity issues and create pieces for what would be most useful and desirable for that group.

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Inside Retail

JULY 3, 2022

SB: I feel like Vegas is a rite of passage for that young male, our key target market. IR: Las Vegas does have a reputation for being over the top, so it sounds like it’s the perfect fit for the kind of store you’re describing. Our store has a masculine energy, even the girl stuff we sell is through a masculine lens.

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Inside Retail

SEPTEMBER 16, 2022

Widiastuti noted that streetwear brand Erigo X manages to integrate modesty into its designs, while still keeping things sexy and appealing to its target market: Gen Z and Millennials. “Modest fashion is now becoming more universal, and is not being limited to a specific religion or custom, so more people are embracing it,” she said.

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Inside Retail

JUNE 9, 2022

A shift towards manufacturing hubs that are closer to major markets will be preferred, as opposed to conventional low cost manufacturing hubs that require global shipping and logistics, Bergh explained.

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Frank Mayer

NOVEMBER 20, 2020

As always the case, items like golf clubs, lawn equipment, sport accessories, and much more can’t simply be set on a shelf in an aisle, but instead require special fixtures and plans to merchandise properly. Additionally, retail displays will always be crucial to encourage impulse buys as well as educate customers about a brand or item.

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Inside Retail

AUGUST 22, 2022

IR: What are your plans for Futurae Diamonds and who is your target market? CA: Our passion is for the bridal market, creating beautiful fine jewellery, from engagement rings to diamond eternity bands, as well as classic pieces such as diamond studs and tennis bracelets. And in the analogy, they are not a baby.

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Inside Retail

OCTOBER 17, 2022

As cliche as it sounds, Yusof observes that this target market responds positively to brands that are championing female empowerment, charity campaigns and body positivity initiatives. So, brands have to care about the Gen Z and Millennials, because they are different and love purpose driven brands,” she added.

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Inside Retail

APRIL 5, 2022

How has the brand managed to stay relevant and continued to appeal to its target market over all that time? We’re planning for that to [launch] mid 2022. Hopefully, June. IR: Sheike was founded over 40 years ago. SK: One of our strengths is that we do appeal to such a broad range of customers and age groups.

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Inside Retail

AUGUST 12, 2021

Cameron predicts the move by The Iconic will have a ripple effect throughout the broader fashion industry, saying that fashion brands could work with people with disability to tweak designs to make them suitable for both the mainstream and disability markets. “By

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Rose

MARCH 24, 2020

Known for their ability to effortlessly personalize clothing and accessories, these “silent salespeople” have long played a vital role in retail visual merchandising. Extreme Personalization. Creating visual merchandising displays that are less cluttered can also help you draw attention to select products. Mannequins with Attitude.

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Inside Retail

OCTOBER 18, 2023

But a lack of investment in localising and translating the offering for the local market doomed the retailer’s prospects. Not only did M&S fail to adapt the fit of its clothing range to local consumers, it failed to win over the hearts and minds of the target market.

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Inside Retail

JULY 4, 2023

While you have high-end customers who will go for international brands, and low-wage earners who will prefer cheaper products, our target market is solely the middle class,” he noted. “Buying power is still very much an issue in Malaysia. According to him, the price point is critical.

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Inside Retail

MARCH 17, 2024

Core market Outland Denim’s target market is women aged 25-45. “How do we genuinely create a circular economy so that every time someone buys one of our products, they know that the impact of buying that product was to make someone’s life better?” he continued.

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