Inside Retail

JANUARY 18, 2024

Goodbyes is Australia’s largest bricks-and-mortar resale service and secondhand shopping experience. Its hybrid consignment model and curated in-store shopping experience have made it a go-to destination for economic and environmental shoppers who still want to be fashion-forward. And then of course, impact.

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Expansion Social Media Fashion Target Market 244

Inside Retail

MARCH 12, 2024

Bridget Veals, David Jones’ general manager of womenswear, footwear and accessories, recently observed that suiting was a key trend in designers’ Autumn-Winter collections. Currently, the business strategy is social-first, which guides how the brand initially engages with customers. It’d be quite tricky,” she said.

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Inside Retail

MARCH 27, 2024

“Utilising our channels and stylists to promote practicality and accessibility of sun-safe behaviour through a fashion lens also provided a new way to engage with segments of their target market outside of their traditional marketing ecosystem,” said Robinson.

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Inside Retail

OCTOBER 17, 2022

Yusof has noticed her customers in the higher income bracket are still shopping as per usual. However, for the ones in the mid-to-high income bracket, they seem to be shopping for good deals and will pounce once promotions are being offered. “We I guess people were excited to go grocery shopping at the time,” she added.

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Inside Retail

APRIL 28, 2021

Yet, Shein was the most downloaded fashion shopping app on Apple’s app store in Australia at the end of March 2021. It achieved sales of US$50 million within four years and also became an early adopter of using influencers on social media to drive sales. Chances are not many will point towards Chinese online brand Shein.

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Inside Retail

JULY 24, 2023

The limited-edition collection includes many of the brand’s best-selling products, from scarves to shopping bags to ready-to-wear fashion. She revealed that Duck invests a lot more marketing into collaborations,so she expects them to generate more revenue than normal collections.

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Balance Social Media Fashion Target Market 130

Inside Retail

AUGUST 12, 2021

This week, online marketplace The Iconic became the first major ANZ retailer to launch a tailored shopping destination for people with disability, marking a major step forward for inclusivity in fashion. The Adaptive Edit focuses on functional style with features such as fits for prosthetics, a variety of closures and seated-wear.

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Fashion Tailored Social Media Target Market 130