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A David v Goliath showdown unfolds: Emerging toy company defying industry titans

Inside Retail

Learn more “City Beach Australia has recently built a strong relationship with BMS Brands,” explains Reece Foster, menswear accessory buyer at City Beach Australia. “We Anchored in principles of creativity, self-expression, and relaxation, ArtzStyle provides a sanctuary for adults to explore their artistic potential freely.

Artistic 130
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Crafting luxury brand narratives through popup stores

Retail Focus

Crafting brand narratives through popup stores can be an effective strategy to engage customers, create buzz, and build a unique brand experience. Moreover, brands could encourage customers and visitors to actively participate and share their experiences through social media.

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Shein, Temu in fierce fight over US market for $10 dresses

Inside Retail

The battle between them is playing out not only on social media but also in a US court. In US federal court, Shein has accused Temu of contracting social-media influencers to make “false and deceptive statements” against Shein in their promotions of Temu.com. Temu has asked the court to dismiss the lawsuit.

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Elevating the Festive Season: The Significance of Luxury Pop-Up Stores During Christmas

Retail Focus

Social Media Buzz: Luxury pop-up stores become social media sensations during the Christmas period. During the event, the communication strategy takes a dynamic turn with a focus on spotlighting limited-time discounts and special deals, leveraging the urgency of the season to prompt swift purchase decisions.

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Analysis: Nike speeds up to enter the metaverse

Inside Retail

These trademarks will come into effect only when virtual apparel and accessories are in commercial use. As we inch closer to experiencing virtual worlds, it’s likely that we’ll see a lot of digital apparel and accessories that look like the products of certain brands. 3D designers in demand.

Apparel 246
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Unconventional luxury brand collaborations are everywhere. Here’s why

Inside Retail

We wanted to investigate why this strategy appeals to Chinese luxury consumers of the post-1990s generation. The luxury strategy Luxury typically brings to mind ultra-expensive products such as yachts and private jets that are not within most people’s reach. Business managers call this approach the luxury strategy. Oh my gosh!

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‘Not about products’: The genius of Moncler’s global, digital runway event

Inside Retail

The featured collections from designers such as JW Anderson, Gentle Monster and Palm Angels were realised through short films and performances unrelated to each other, but providing a true reflection of each artist and their vision for their Moncler Genius collection. We’re past the point of marketing to a few social media platforms.