Remove Accessories Remove Advertising Remove Promotion Remove Social Media
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“Fed up with being sold to”:  Why influencers are coming under scrutiny

Inside Retail

The Australian Competition and Consumer Commission (ACCC) is cracking down on misleading testimonials and endorsements by social media influencers. It will include a review of social media platforms including Instagram, TikTok, Snapchat, YouTube and Facebook, as well as live streaming service, Twitch.

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Why Amazon challenger Temu is so addictive to shoppers

Inside Retail

In the first month after its launch in the US, Temu invested some US$200 million in advertising and planned a US$2 billion budget for the year. Social commerce harnesses a sense of “friendship” conveyed by influencers, making the online shopping experience more engaging and product recommendations more convincing. Loyalty program.

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How Superdry is using WeChat, Weibo and Little Red Book this Lunar New Year

Inside Retail

To celebrate the Year of the Tiger, streetwear brand Superdry is unveiling its annual Lunar New Year collection via social media platforms Weibo, WeChat and Little Red Book (LRB). We knew if we came in guns blazing with a western approach, it wouldn’t translate,” Iozzi told Inside Retail.

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Introducing Asia’s answer to slow fashion: Supermint

Inside Retail

She hopes that this collaboration will result in more artists coming on board, and the brand is intent on creating more crossover fashion pieces together to promote its design community to the masses. Educating the market through advertising campaigns is cheaper, making it easier to engage with Chinese customers. Different mindsets.

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Analysis: What happened to Yeezy?

Inside Retail

Throughout the course of West’s social media outburst, he also called out his second largest corporate partner, Gap. The list of restricted products spanned a wide range of categories, from apparel and casual footwear to lifestyle accessories. West’s contract with Adidas is set to end in 2026. Calling it quits with Gap.

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Creative Displays Now is a Display Provider for Lowe’s and Home Depot

Creative Displays Now

Half pallet floor displays: This display is perfect for showcasing a core product and its accessories. Power wing displays: Power wing or sidekick displays are flexible displays that generally promote sales items. Store associates place the displays throughout the store to draw customers and promote your products.

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Un-learn to Re-learn. How the current retail environment is reconditioning consumer’s behaviours.

Retail Focus

They relied on advertising, word of mouth and their own product experience in making purchasing decisions. Health and well-being: Consumers are increasingly interested in healthy living and are ready to pay more for products that promote health and well-being. They had limited access to product information.

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