Inside Retail

MARCH 27, 2024

Inside Retail spoke to The Iconic’s chief marketing officer , Joanna Robinson, to unpack the strategy that propelled this successful campaign. “As Meanwhile, the Cancer Council benefitted from the fashion industry’s ability to drive social and behavioural change and, in particular, The Iconic’s deep understanding of its consumers.

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Inside Retail

APRIL 7, 2024

Learn more “City Beach Australia has recently built a strong relationship with BMS Brands,” explains Reece Foster, menswear accessory buyer at City Beach Australia. “We We feel BMS offers a unique product range that is innovative within this market. You can also connect with them on social media via Facebook , Instagram and LinkedIn.

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Inside Retail

FEBRUARY 22, 2024

Her savvy for social media not only sells out products but landed her a role as head of sales for ANZ at LTK, the world’s largest premium influencer marketing platform. At first it started as a fashion blog; we launched a small clothing line that didn’t get so much traction and then pivoted into leather accessories.

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Inside Retail

DECEMBER 13, 2023

While there are certainly opportunities to create products that suit the interests of a wider net of consumers celebrating holidays other than Christmas, American retailers need to approach these markets with caution. However, retailers dedicated a high portion of their ranges year-over-year to footwear and outerwear.”

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Inside Retail

OCTOBER 7, 2021

Luxury fashion house Balenciaga has partnered with Epic Games and Fortnite to release a range of digital fashion looks with interchangeable accessories. International high-end fashion brings theatre, status, and hype – necessary ingredients to encourage early adoption and mass engagement with digital natives. Cross-platform engagement.

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Inside Retail

MARCH 19, 2024

The ultra-fast fashion model thrives on data and addictive social media marketing to create insatiable consumer demand. Shein and others will continue putting more and more product on the market, which will need to be dealt with at the end of its short life. But Shein leaves them in the dust, listing 1.3

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Inside Retail

JANUARY 16, 2022

During periods of lockdown, social media emerged as a key form of communication, opening an opportunity for retailers to accelerate the development of social commerce in the APAC region. China continues to lead the world in social commerce. Covid-19 changed the way we purchase products and services.

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Inside Retail

JANUARY 24, 2024

Recognising the need to align with contemporary tastes and market dynamics, Bata Thailand embarked on an ambitious venture – the “Surprisingly Bata” campaign. Social media and influencers Social media and online content platforms are part and parcel of any company’s marketing strategy.

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Inside Retail

OCTOBER 25, 2022

A new generation of social marketing. Traditional marketing strategies are unlikely to attract the attention of Gen Z, who are famously glued to their phones. Social media is the way forward, but it’s not enough to simply convert your existing TV or online ads and slap them on social. .

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Inside Retail

SEPTEMBER 29, 2021

We chat with Net-a-Porter’s senior market editor, Libby Page, about what the next generation of designers need to succeed in the current climate and the challenges and opportunities in the future of the fashion industry. Social media exposes and portrays an appealing lifestyle that the customer wants to buy into, as well as a product.

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Inside Retail

OCTOBER 24, 2023

The current state of affairs “Malaysia has a growing economy and a strong consumer market, making it an attractive destination for expanding retail businesses. The APAC marketplace Broderick said that the APAC market presents both challenges and opportunities for the headwear industry and New Era.

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Inside Retail

JUNE 19, 2023

Located over six stories on the corner of Bourke Street and Lonsdale Street, the billboard will show six 3D videos, which will also be shared across Superdry’s website and social media platforms. It blew up on social media which – in addition to the out-of-home traffic – made it hugely effective.” The future?

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Inside Retail

MAY 22, 2023

Formula 1 and Puma recently inked a deal that will make Puma the official supplier at F1 races, granting the brand the right to produce F1-branded apparel, footwear and accessories for both F1 staff at the track and fans. billion viewers, and race attendance reached record levels in 2022, with the sport continuing to grow on social media.

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Retail Focus

OCTOBER 25, 2023

They offer one-on-one experiences and employ guerrilla retailing and marketing to engage with their customers on a personal level. Supply chains have also adapted, shifting from imposing goods and services on the market to responding to consumer demands.

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Inside Retail

JANUARY 20, 2022

To celebrate the Year of the Tiger, streetwear brand Superdry is unveiling its annual Lunar New Year collection via social media platforms Weibo, WeChat and Little Red Book (LRB). Marketing on these platforms does require a different approach to their Western counterparts, however.

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Inside Retail

AUGUST 22, 2023

Founded by then-21-year-old Cami Téllez in 2019, Parade was initially created to fill a gap in the market for stylish and size-inclusive bras and underwear for Gen Z consumers. With smaller but more responsive followings, these micro-influencers helped build an organic and socially engaged audience base.

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Inside Retail

AUGUST 3, 2021

In fact, since my childhood, I loved to make clothes and accessories for dolls, and at 10, I designed and sewed clothes for a play that I directed for the children in my family. I also pull a lot of inspiration from social media and fashion bloggers. My love for fashion began when I was five years old. That’s just not the case.

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Inside Retail

OCTOBER 14, 2021

The broadcast aired across multiple channels and was met with phenomenal engagement worldwide. Today, we must find new ways to connect and engage, becoming pioneers of new messages. We’re past the point of marketing to a few social media platforms. The virtual experience measured a reach of 2.3 million views.

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RetailMinded

JANUARY 10, 2024

In fact, this is a huge appeal to customers across the generations and has opportunities that appeal to many categories that include home decor, beauty and wellness, accessories and fashion, paper goods, pet products, kids and baby goods, and jewelry. Looking ahead into 2024, it’s time to keep up with how consumers truly prefer to engage.

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Inside Retail

APRIL 10, 2022

Upon announcing Off-White would begin accepting cryptocurrency in exchange for apparel and accessories, the popular brand said in a statement: “This is another important step in the growth of the brand, that looks towards the future including Web 3.0 With the rise of social media came business opportunities.

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Inside Retail

JANUARY 31, 2023

It was a high-profile signal that with the easing of Covid-related outdoor movement restrictions, the market for athletic footwear and apparel in China is set to get a huge shot in the arm. A somewhat grovelling apology from the company ensued, and the offending coats were withdrawn from the market, pronto.

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Inside Retail

MAY 2, 2022

Last week, Snap unveiled a slew of new tools and features that aim to make it easy for retailers and brands to create 3D versions of their products, and enable users to ‘try on’ clothes and accessories and make purchases, without ever leaving the Snapchat app. Does the company see it that way?

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Inside Retail

AUGUST 23, 2022

The brand will be engaging jewellery designer Carrie Yang to give workshops and explain her bespoke services from designing to stone selection and the final steps of handcrafting unique pieces. We want to create a deeper link between consumers and fashion designers and help our local designers promote their brands to international markets.

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Inside Retail

MAY 13, 2021

But creating engaging digital shows is just half the battle: prior to the pandemic, Fashion Week was beginning to represent a massive influencer marketing opportunity, with backstage passes, front row seats, and exclusive parties prompting high-impact social content from bloggers.

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Inside Retail

FEBRUARY 17, 2022

Since the pandemic started, retail brands have been forced to make the shift to digital at warp speed – prioritising a major shift towards online purchases, customer engagement and social amplification in order to maintain relevance in this brave new world. What is the metaverse? Another dimension for shoppers.

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Inside Retail

JANUARY 16, 2022

According to a recent survey by US-based market research firm Quantilope, 76 per cent of Gen Zers feel diversity and inclusion is an important topic for brands to address, compared to 72 per cent of millennials, 63 per cent of Gen Xers and 46 per cent of baby boomers. It also reflects changing consumer values. Opportunity for storytelling.

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Inside Retail

SEPTEMBER 7, 2023

However, it’s common for startups to experience negative cash flow in their initial years due to heavy marketing investments, including offers of competitive prices and marketing campaigns – all of which is done to build brand awareness and gain acceptance. Search engine marketing. Loyalty program.

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Inside Retail

MAY 25, 2021

We talk a lot as a management team about what’s the big driver,” Andrew Angus, Akubra’s general manager of sales and marketing, told Inside Retail. “Is Before Angus was brought on board in 2015, the family business didn’t have anyone focused specifically on sales and marketing, and it lacked an e-commerce site and social media presence. .

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Inside Retail

JUNE 9, 2021

Since Afterpay Australian Fashion Week wrapped up last Friday night, critics have come out on social media, accusing it of ‘tokenistic’ attempts at diversity and inclusion. It’s not about turning up at a parade or posting on social media, it’s about getting to the root cause of an issue and affecting systemic change.

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Inside Retail

SEPTEMBER 5, 2023

We engaged with brand influencers and we got in touch with the best sneaker stores in the world. This allows us to have short lead times and ensure that we can market our products quickly and penetrate the market at speed,” he stated. We have one in Europe, one in the UK, one in the US and one in the Middle East.

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Inside Retail

JUNE 20, 2021

The majority of those who occupied themselves by watching TV, shopping, gaming and engaging with social media say time spent on these activities will either taper this year or revert to pre-pandemic levels. Once businesses get this right there is a good foundation upon which to build a more engaging experience for shoppers.

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Inside Retail

JANUARY 19, 2023

Beyond financial considerations, consumers have adopted a ‘buy less, buy better’ mentality and are actively living and consuming based on social and ethical values. This shift will see shoppers engaging more with brands that have strong environmental and social credentials.

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Inside Retail

JULY 19, 2021

Simone Cortini: Zalora has a presence in several markets in Southeast Asia: Singapore, Malaysia, Brunei, Macau, Taiwan, Hong Kong, the Philippines and Indonesia. Each market has its own assortment and mix. The mix of regional and international brands depends on the market. Do your services extend to [key opinion leaders] KOLs?

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Inside Retail

JUNE 21, 2023

Bud Light’s parent company Anheuser-Busch placed marketing executives on leave. This follows a perception that many brands engage in “pinkwashing” – which involves participating in Pride events and leveraging Pride activations for short-term gain, without maintaining long-term commitments to the LGBTQIA+ community.

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Inside Retail

JANUARY 27, 2022

Launching in Australia next month, the one-stop shop for plus-size fashion plans to offer personalised sizing recommendations and a fit guarantee to differentiate itself in the notoriously underserved market. “It We thought, ‘It’s great that people are engaging on that level, but we can go one better. A customer for life.

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Inside Retail

APRIL 4, 2024

This shoe is our first step towards gaining relevancy with the Asian consumer, especially younger consumers,” explained Geox’s Roberto Lobetti Bodoni, global chief marketing officer. “We While Geox is already batting high scores in multiple Asian markets – more about that later – the company believes it is only really starting.

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Inside Retail

FEBRUARY 15, 2024

As Chinese consumer spending on personal luxury goods continues to surge, luxury brands are turning to cultural events like Lunar New Year to enhance their appeal and captivate a growing market. According to the latest toys and games data from Euromonitor, China is the fifth biggest global market for Pokémon Go.

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