Inside Retail

APRIL 26, 2024

It’s a trend that’s also playing out close to home with Roy Morgan’s Future of Australian Retail address highlighting the dichotomy between the $8 billion in sales cheap offshore marketplaces are sucking out of the market versus the increase in people wanting to shop more ethically and sustainably while still looking for quality.

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Retail Focus

NOVEMBER 22, 2023

The holiday season’s magical air of celebration and joy influences how people shop and engage with brands. Luxury pop-up stores become essential brand levers amid the bustling atmosphere, presenting a distinct and enchanting shopping experience for consumers.

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Dezeen

APRIL 27, 2022

Social media brand Meta , formerly the Facebook Company, is opening its first permanent Meta Store for customers to purchase its virtual reality products as a "gateway to the metaverse". Meta Store is the social media company's first physical store. It is located in California close to the company's Reality Labs campus.

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Inside Retail

MARCH 12, 2024

Bridget Veals, David Jones’ general manager of womenswear, footwear and accessories, recently observed that suiting was a key trend in designers’ Autumn-Winter collections. Currently, the business strategy is social-first, which guides how the brand initially engages with customers. It’d be quite tricky,” she said.

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Retail Focus

JUNE 16, 2023

Crafting brand narratives through popup stores can be an effective strategy to engage customers, create buzz, and build a unique brand experience. Moreover, brands could encourage customers and visitors to actively participate and share their experiences through social media.

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Inside Retail

MARCH 20, 2024

In 2012, he co-founded the luxury e-commerce site 2-Times, an invite-only luxury online retailer and event-based private shopping service with offices in Australia, Hong Kong and Singapore, with his twin brother Luke Anton. After holding various roles at 2-Times, most recently as its CMO, Anton has stepped away from the business to join July.

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Inside Retail

MARCH 20, 2024

In 2012, he co-founded the luxury e-commerce site 2-Times, an invite-only luxury online retailer and event-based private shopping service with offices in Australia, Hong Kong and Singapore, with his twin brother Luke Anton. After holding various roles at 2-Times, most recently as its CMO, Anton has stepped away from the business to join July.

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Inside Retail

JANUARY 24, 2024

With a focus on the digital landscape, Bata Thailand strategically harnessed the power of social media, employing influencers to generate perception-altering content on digital platforms. Social media and influencers Social media and online content platforms are part and parcel of any company’s marketing strategy.

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Social Media Customer Retention Visual Merchandising Strategy 130

Inside Retail

SEPTEMBER 6, 2022

The digital fashion collection can be experienced in two ways: live via AR or by uploading a full-body picture so that items can be overlaid onto the image, which can be shared on social media. Snapchat was one of the first social platforms to enhance its AR capability to handle clothing and accessories.

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Inside Retail

MARCH 27, 2024

Inside Retail spoke to The Iconic’s chief marketing officer , Joanna Robinson, to unpack the strategy that propelled this successful campaign. “As Meanwhile, the Cancer Council benefitted from the fashion industry’s ability to drive social and behavioural change and, in particular, The Iconic’s deep understanding of its consumers.

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Inside Retail

NOVEMBER 30, 2023

Formerly known as Crop Shop Boutique, and now branded as CSB, has nearly 440,000 followers who are so devoted to the brand that new designs and collections consistently sell out. Now the e-commerce athleisure brand is taking strides to bring its community offline and into curated shopping spaces.

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Retail Focus

MARCH 28, 2023

Then, not so long ago, the COVID-19 pandemic brought significant changes to the way people shop, and those changes are expected to continue even as the pandemic fades away. One of the most important shifts is the increased use of e-commerce and online shopping. This has made online and distance shopping more challenging.

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Inside Retail

FEBRUARY 17, 2022

It’s likely to completely replace the internet as we experience it today, connecting the realms of gaming, e-commerce, social media and more into one large, seamless digital experience. To think of it as a big virtual shopping mall is very likely underselling it, because the metaverse will be beyond anything we’ve seen.

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Inside Retail

MAY 31, 2023

With an ambitious vision, disruptive strategy and impressive growth trajectory, Temu has established itself as a major contender, achieving milestones that Shein has only imagined during its 15 years of operation. Temu’s marketing strategy relies heavily on social media and fosters a community whilst building a commerce channel throughout.

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Inside Retail

MAY 13, 2024

So I started the Sneaker Laundry and we were Australia’s first sneaker care shop in 2017,” he told Inside Retail. We’ll be providing all our tips and tricks, but localised in Thai over time via our social media channels to hopefully encourage better sneaker care,” he noted.

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Inside Retail

AUGUST 18, 2022

The brand is opening its first New Zealand store at Sylvia Park, an upscale shopping centre outside of Auckland, and launching a local e-commerce site in October. Founded in Italy in 1981, Replay offers a wide range of jeans, jackets, sweaters, shirts, footwear, socks and other accessories for men and women. Avoiding the pitfalls.

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Inside Retail

SEPTEMBER 7, 2023

If you spend much time online you’ve probably seen one of Temu’s colourful ads – punctuated by its catchy tagline: “shopping like a billionaire”. It’s safe to say the platform has some winning strategies that keep consumers coming back. An AI-powered promotional strategy. Why has Temu been such a massive success?

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Inside Retail

OCTOBER 9, 2023

Looking closer at consumer behaviours confirms a broad shift in shopping choices and heightened customer experience expectations. This suggests that while consumers have reviewed how they shop in the current economic climate, many will be more selective over a longer-term horizon. However, spending alone is only part of the picture.

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Inside Retail

SEPTEMBER 17, 2023

An estimated 20 per cent of the population identify as neurodivergent and navigate daily barriers in everyday scenarios including shopping. Shopping at a physical store is a sensory nightmare for me,” she said. I enjoy shopping for fun occasionally but have to reduce my activities before and after.

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Inside Retail

AUGUST 28, 2022

How would you describe the growth strategy behind your business? We’ve really been growing organically, leveraging relationships, collaborating with relevant artists and fashion brands, growing through social media and influencers. IR: In the Roundhouse is now stocked in major department stores such as DJs and Liberty.

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Inside Retail

JUNE 20, 2021

Almost a third of consumers report better online shopping and delivery experiences during the pandemic and more than 20 per cent report that in-store experiences improved. Shopping locally and buying Australia-made products is a good example of another value that consumers acquired during the pandemic and will likely persist.

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Inside Retail

JANUARY 31, 2023

While there is a vast quantity of valuable data available, from web browsing and shopping behaviour to mobile payment data, many brands are struggling to analyse this information and draw actionable insights from it. There’s increasing awareness of the need for a unified metric system to measure data strategies.

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Inside Retail

JANUARY 3, 2024

IR : Can you discuss your social media strategy? KS: In my own life, I’m not a social media-active person. I think a modern business necessitates you to have a social media presence because that’s how people discover you and find out what’s happening. But running a business is completely different.

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Inside Retail

APRIL 6, 2023

As traditional bricks-and-mortar stores face new challenges and e-commerce continues to grow, retailers are looking for innovative ways to reach consumers and provide engaging shopping experiences. strategy aligns with the company as a whole. strategy, as well as the company’s overall commitment to digital transformation.

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Inside Retail

JUNE 10, 2021

Burberry’s ‘Store in the Sky’ is a great example of the unique shopping experiences Farfetch creates for its luxury brands, leveraging data and the Store of the Future suite of technologies developed in 2017. It’s clear Farfetch incorporates social media to its fullest potential, playing to the strengths of each platform.

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Inside Retail

AUGUST 10, 2022

Now, the pair have opened their first bricks-and-mortar store in the Takashimaya shopping centre, a 1,600 square feet homage to the brand’s affinity for lilac and mint green hues with curved outlines. The on-trend Gen Z brand was founded by Tommy S. Budihardjo and creative director Christie Johana four years ago.

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Inside Retail

SEPTEMBER 5, 2023

Holistic strategies The company uses ingredients like jojoba oil and coconut extracts to make sure every formulation is all-natural. As Crep Protect grows its international footprint, Nohman pointed out that a key aspect of its global operations lie in its strategy of logistics facilities.

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Inside Retail

MAY 13, 2021

A year into the Covid-19 pandemic, there’s no question the global crisis has disrupted just about everything in the fashion world, from how we dress, to how we shop, to how the industry itself operates. Don’t underestimate the power of fun. As with in-person events, any virtual experience you provide should feel worthwhile to participants.

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Inside Retail

FEBRUARY 27, 2023

But it is changing some processes, aiming to reduce its environmental impact while sticking to its strategy of regular new ranges. The company is targeting net zero emissions by 2040, and its strategy has been approved by the Science Based Targets Initiative (SBTi), a body which scrutinises companies’ sustainability policies.

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Inside Retail

JULY 19, 2021

For example, we saw core categories like women’s fashion go down, because people were not inclined to shop for dresses and other apparel in the beginning, but we saw other categories that were more lockdown friendly growing tremendously. They can adjust their strategy, their buying plan and even their design.

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Social Media Fashion Consumer Marketing 130

Inside Retail

APRIL 28, 2021

Yet, Shein was the most downloaded fashion shopping app on Apple’s app store in Australia at the end of March 2021. It achieved sales of US$50 million within four years and also became an early adopter of using influencers on social media to drive sales. Shein’s inclusive strategy makes a lot of sense.

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Fashion Social Media Target Market Consumer 162

Inside Retail

OCTOBER 5, 2021

Moving forward, our product strategy and communication will continue to push boundaries and remain true to our unconventional DNA. Our strategy for finding the next generation of Camper consumers is continuing to offer inventive footwear concepts and having a digital-first marketing strategy.

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Inside Retail

FEBRUARY 6, 2022

I think we’ve really differentiated ourselves by being customer-obsessed, social media-driven and, what we call ourselves, a content powerhouse. IR: The womenswear market is flooded with so many different brands now, especially on social media. And then a majority of our strategy is based on our customer surveys.

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Inside Retail

APRIL 25, 2022

In a statement via its official account on Weibo, a local social media platform, the brand explained that its departure was due to an “adjustment of the brand’s global strategy”. Last August, Urban Outfitters announced it was exiting China temporarily. The next retailer that looks to be in trouble is fast-fashion titan H&M.

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Creative Displays Now

FEBRUARY 17, 2023

Half pallet floor displays: This display is perfect for showcasing a core product and its accessories. Additionally, displays offer customers a unique, personalized shopping experience while promoting your merchandise. They’re a low-risk, high-reward marketing strategy.

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Inside Retail

JULY 24, 2023

The limited-edition collection includes many of the brand’s best-selling products, from scarves to shopping bags to ready-to-wear fashion. From a brand strategy point of view, Duck hopes to be a global brand, so working with international brands gives Duck more credibility to get there,” she said.

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DECEMBER 6, 2019

Ecommerce has disrupted the retail sector, but the desire for In Real Life shopping is on the rise, with millennials being more inclined to experience-related purchases. Research indicates that consumers are spending less on buying things, but instead on doing things and sharing their experiences on social media.

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