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From smart mirrors to in-car shopping: the tech shaping retail’s future

Inside Retail

Rather, Perera believes that the right way for retailers to assess and prioritise these trends is to start with a customer-focused perspective. A key one, he said, is personalisation, as the demand for a tailored and customised shopping experience becomes higher over time.

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Crafting luxury brand narratives through popup stores

Retail Focus

Moreover, brands could encourage customers and visitors to actively participate and share their experiences through social media. Engaging with social media and influencers: Social media platforms play an important role in pop-up stores’ success.

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Why Snapchat is investing in Gen Z resale fashion app, Galaxy

Inside Retail

Livestreaming has increased exponentially in recent years, due to the rise of livestream commerce in China, social media app TikTok, and streaming platform Twitch for gaming. The Galaxy audience – Gen Z – is already familiar with both creating video content and buying online, having grown up with social media.

Fashion 147
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What The Iconic’s partnership with Cancer Council signals about retail’s power

Inside Retail

The best retail collaborations appear to be organic, and this partnership met the mark with The Iconic promoting sun safety from a style and fashion perspective. The reach of creators The Iconic tapped into its community of content creators that reach a Gen Z audience to execute the partnership’s social media strategy.

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How Puma’s F1 deal will help it reach a younger and more diverse audience

Inside Retail

Formula 1 and Puma recently inked a deal that will make Puma the official supplier at F1 races, granting the brand the right to produce F1-branded apparel, footwear and accessories for both F1 staff at the track and fans. billion viewers, and race attendance reached record levels in 2022, with the sport continuing to grow on social media.

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‘The opportunity for augmented reality is in its infancy’: Snap APAC GM

Inside Retail

Last week, Snap unveiled a slew of new tools and features that aim to make it easy for retailers and brands to create 3D versions of their products, and enable users to ‘try on’ clothes and accessories and make purchases, without ever leaving the Snapchat app. Can you put them in context of what was available previously?

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“We are focusing on optimising our omnichannel efforts”: H&M Singapore’s MD

Inside Retail

H&M recently revealed plans to revamp the shopping experience at its flagship store in Orchard Building, Singapore, along with the launch of a new lifestyle brand in the market in the third quarter of 2023. for every paper shopping bag across its stores in Singapore. Mirzaie said that the company has saved over 2.3

Fashion 130