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Petal & Pup marketing lead talks US expansion and social media tactics

Inside Retail

As a pureplay e-commerce business, Australian fashion brand Petal & Pup was in a strong position to manage lockdown pressures this year, and the pandemic didn’t stop the business venturing into new categories and new markets. IR: What were your biggest learnings over that period in terms of e-commerce marketing?

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How Shein’s social media tactics have won over ‘eco-conscious’ Gen Z

Inside Retail

Now, the US$15 billion retailer has taken the title of the leading shopping app globally, with an estimated 17.52 In fact, Shein’s combined downloads from the App Store and Google Play is more than double that of Amazon Shopping’s total downloads. Social media sensation.

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Why General Pants is looking to stores, social media to grow in 2023

Inside Retail

Facioni said General Pants was “underpenetrated in a number of key markets” and noted online sales tend to follow store growth. Facioni thinks these brands can go into the US and said General Pants is testing the waters in this new market through a combination of online direct-to consumer and wholesale. Download here.

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How transphobia on social media inspired Bonds’ UnGenderwear Project

Inside Retail

Bonds’ marketing team took notice and republished the photos on their official brand account. presents as masculine, they often wear shoes and clothing that are marketed to women, such as high heels, dresses and, in the case of Bonds underwear, high-cut briefs. Are they going to ask if I’m shopping for my mum? While Todorovi?

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Thriving In The Niche: Running A Retail Store Specializing In Apple Watch Accessories

RetailMinded

For entrepreneurs drawn to the tech-savvy and fashion-forward crowd, specializing in Apple Watch accessories presents a unique opportunity. Understanding Your Market The first step in running a successful retail store is understanding your market. When it comes to Apple Watch accessories, variety is key.

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RAG’s Connor launches plus-sized Australian men’s fashion brand AXL+Co

Inside Retail

To help plus-sized men find good-value fashion, menswear label Connor has launched AXL+Co into the Australian market. Owned by parent company Retail Apparel Group, the company says the launch comes after market research identified a “major gap” in the market for men who consider themselves ‘plus-size’.

Fashion 244
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What the ‘Euphoria effect’ reveals about Gen Z shopping habits

Inside Retail

The oldest people in Gen Z are already 25, earning their own income and making their own shopping decisions. . If retailers want to embrace Gen Z, they need to embrace this generation’s fluidity in their shopping habits. A new generation of social marketing.

Shopping 246