Retail Focus

MARCH 28, 2023

Then, not so long ago, the COVID-19 pandemic brought significant changes to the way people shop, and those changes are expected to continue even as the pandemic fades away. One of the most important shifts is the increased use of e-commerce and online shopping. This has made online and distance shopping more challenging.

Pattern 162

Pattern Social Media Tailored Advertising 162

Inside Retail

AUGUST 14, 2022

Traffic has been shifting from physical retail, to e-commerce, to social media – seeing clothes on real women. This led us to commission a study of 1,000 Australian women to dive deeper into these issues and explore opportunities to improve the shopping experience. The way we buy clothes has been changing.

Social Media 130

Social Media Fashion Shopping Advertising 130

Inside Retail

AUGUST 18, 2022

The brand is opening its first New Zealand store at Sylvia Park, an upscale shopping centre outside of Auckland, and launching a local e-commerce site in October. It is also rolling out several activations and advertising campaigns in the coming months to support the move. Leveraging high-profile sponsorships.

Expansion 130

Expansion Planning Social Media Fashion 130

Inside Retail

MAY 2, 2022

Last week, Snap unveiled a slew of new tools and features that aim to make it easy for retailers and brands to create 3D versions of their products, and enable users to ‘try on’ clothes and accessories and make purchases, without ever leaving the Snapchat app. Can you put them in context of what was available previously?

Social Media 130

Social Media Perspective Engagement Shopping 130

Inside Retail

MAY 25, 2022

million women, and collectively we are spending around $6 billion each year on clothing and accessories. For us, these efforts are incredibly hollow, and we personally refuse to shop brands that offer such tokenistic attempts at size extensions. This works out to be roughly 8.5 This is to say that the demand is most definitely there.

Other 147

Other Fashion Design Pattern 147

Inside Retail

APRIL 6, 2023

As traditional bricks-and-mortar stores face new challenges and e-commerce continues to grow, retailers are looking for innovative ways to reach consumers and provide engaging shopping experiences. technology, there will be an increase in metaverse activity through immersive shopping,” she speculated.

Fashion 130

Fashion Apparel Social Media Shopping 130

Inside Retail

JANUARY 3, 2024

Similar to the idea of greenwashing, so many brands have an Australian flavour of marketing to advertise their stuff and create that local feel. IR : Can you discuss your social media strategy? KS: In my own life, I’m not a social media-active person. But running a business is completely different.

Apparel 130

Apparel Social Media Merchandising Balance 130

Creative Displays Now

FEBRUARY 17, 2023

Half pallet floor displays: This display is perfect for showcasing a core product and its accessories. Additionally, displays offer customers a unique, personalized shopping experience while promoting your merchandise. Affordability: Custom corrugated cardboard displays are one of the most affordable advertising methods.

Display 98

Display Promotion Advertising Color 98

Inside Retail

JULY 25, 2023

Here, we speak with co-founder Chloe de Winter about the challenges of making size- and gender-inclusive products , navigating censorship on social media , and the importance of having fun with your brand and marketing. Supplied IR: What’s happening on the advertising side of things now? CDW: We actually have.

Advertising 130

Advertising Social Media Marketing Apparel 130

Inside Retail

AUGUST 25, 2022

During the pandemic everyone was looking for home wear that was comfortable, but now we are seeing a resurgence of travel wear, bags and accessories as well as occasion wear,” she stated. The key is to follow meaningful use cases and not just gimmicky ones, because then the marketing and advertising would unlikely be sticky,” she stated.

Fashion 130

Fashion Curate Space Social Media 130

Quarter 20

JULY 12, 2019

From June 8th to July 7th, Louis Vuitton’s bright orange pop-up shop made its temporary residence in the West Loop of Chicago. Virgil Abloh: Artistic Director at Louis Vuitton/Fashion Designer/Former Creative Director to Kanye West/Jack of all Trades/ is promoting his upcoming Men’s Fall and Winter 2019 Collection through the shop.

Art 52

Art Accessories Accessories Social Media 52

Inside Retail

JULY 13, 2022

Australian online shopping platform, The Iconic, recently launched the Modest Fashion Edit, while US fashion brand Banana Republic offers exclusive hijab ranges online. I hope to one day see advertisements in the modest fashion space, which depict a realistic representation of the buyer at large,” she said.

Fashion 130

Fashion Perspective Space Social Media 130

Inside Retail

MAY 31, 2023

Using a differentiation strategy allows retailers to create a unique in-store shopping experience – that can’t be replicated online, and will set you apart from the competition. Even if you have a very small area, use it to provide shopping baskets. Aisles should be wide enough to accommodate customer traffic and shopping carts.

Layout 329

Layout Promotion Social Media Display 329

Retail Focus

AUGUST 3, 2021

Over the course of 2021, the way we shop has changed forever. Although many new shopping trends are a direct result of COVID-19 and brands adapting to life in lockdown, countless changes in the fashion industry were already underway. Today, over 25 per cent of the world’s population shops online. Shifts in social media.

Fashion 147

Fashion Shopping Social Media Advertising 147

CRP

JANUARY 27, 2023

Influencer marketing is the most popular and significant trend in advertising, with brands worldwide teaming up with influential online celebrities to spread their brand message. Since then, she decided to take her brand in-house, creating shop called Shop WeWoreWhat , which stocks denim, swim, overalls, and activewear.

Gifts 52

Gifts Fashion Color Promotion 52

Inside Retail

MAY 17, 2022

Charles and Keith, an affordable Singapore-based accessories label, is the first homegrown brand in the APAC region to accept cryptocurrency on its e-commerce sites. Lolli, a shopping rewards platform, allows shoppers to earn Bitcoin for every purchase made with its retail partners – similar to other cashback or loyalty programs.

Advertising 223

Advertising Form Social Media Accessories 223

Rose

MARCH 24, 2020

However, now that the customer is empowered with so many more shopping options than ever before, you are much more likely to hear retail designers talk about the increased importance of customer experience — and to hear the new nature of retail described as experiential and aspirational. Mannequins with Attitude. And they’re evolving.

Visual Merchandising 64

Visual Merchandising Merchandising Art Display 64

Inside Retail

FEBRUARY 22, 2023

Throughout 2022, there were numerous headlines indicating a monumental shift in innovation across retail and that customers were keen to get back to physical shops while retaining the convenience of hybrid shopping. As a new normal emerged, so did successful e-commerce brands, creating a presence in our local shopping precincts.

Strategy 147

Strategy Fashion Apparel Advertising 147

Inside Retail

FEBRUARY 15, 2022

.” In Autumn/Winter 2021, the iconic streetwear brand ran an above-the-line campaign called ‘The Jacket to Own Winter’, showcasing a wide range of jacket styles for any occasion on billboards nationally, radio ads, and stadium advertising during the AFL season. Trending on digital channels.

Social Media 130

Social Media Gifts Line Artistic 130

Inside Retail

OCTOBER 20, 2021

We signed up with two new agencies in September as well, so we’re rolling out much more aggressive social media advertising and Google Shopping campaigns. With that strategy comes demand creation. We’re completely revamping the structure of our database and the email flows within that. It really is back to basics.

Strategy 237

Strategy Line Management Social Media 237

Inside Retail

JANUARY 28, 2024

While the typeface might not have changed, over the past three years, Banana Republic has successfully evolved into a fashion brand for the modern social media era. Banana Republic, particularly its San Francisco flagship, is now being held up by the fashion industry as a strong example of the luxury shopping experience.

Social Media 252

Social Media Fashion Tailored Apparel 252