Inside Retail

FEBRUARY 5, 2024

A decade ago, the advertising and marketing sector was taken to task by Peter Field and Les Binet. At the time of publication, many brands were prioritising short-term metrics and missing out on the results of advertising campaigns which research showed develop over time. per cent, clothing, footwear and personal accessories up 2.9

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Retail Focus

DECEMBER 10, 2021

Railpen, the investment manager for the £35bn Railways Pension Scheme, has announced Police, the Italian fashion accessories brand, has opened a new location in Caledonia Park, Scotland’s premier designer village. Starting as a unisex eyewear brand, it now sells a range of fashion accessories.

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Inside Retail

JANUARY 30, 2023

It will also consider the role of other parties, including advertisers, marketers, brands and social media platforms in facilitating misconduct. With more Australians choosing to shop online, consumers often rely on reviews and testimonials when making purchases, but misleading endorsements can be very harmful,” Ms Cass-Gottlieb said.

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Inside Retail

NOVEMBER 8, 2022

Amazingly, the savage string of rate rises so far this year doesn’t seem to be affecting the shopping habits of Aussies overall, although there has been a dip in sales figures for household goods (down 0.8 per cent) and department stores (down 0.4 per cent bump. I’d say it’s a little more complex than that.

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Inside Retail

SEPTEMBER 7, 2023

If you spend much time online you’ve probably seen one of Temu’s colourful ads – punctuated by its catchy tagline: “shopping like a billionaire”. It overlays the shopping experience with the idea of “shopping like a billionaire” – which also aligns with its value-based strategy. Here are just some examples: Gamified experiences.

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Inside Retail

MAY 29, 2024

Its popularity was built upon a “cooler-than-thou” image that included highly sexualised but popular advertising, high prices and limited size ranges. It also rolled out omnichannel capabilities to seamlessly connect customers’ digital and in-person shopping experiences.

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Inside Retail

SEPTEMBER 23, 2021

San Francisco-based mobile shopping app Wish has kicked off a campaign to dramatically increase the number of merchants on its platform from countries other than China. Levine said new sellers offering branded merchandise will also benefit from significant exposure through the app’s internal advertising machine.

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Inside Retail

MAY 26, 2021

“[And], aligned with the vaccine roll-out, since Easter every week sees more and more of our customers heading back into store, [and], encouragingly, even with the gradual return to normalised shopping behaviour our online sales continue to perform well and grow.”.

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Inside Retail

DECEMBER 13, 2021

“You can [now] connect with our in-store style expert for your very own personal shopping experience, offering real time product information, stock availability, sizing guidance & styling advice.”.

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Retail Focus

MARCH 28, 2023

Then, not so long ago, the COVID-19 pandemic brought significant changes to the way people shop, and those changes are expected to continue even as the pandemic fades away. One of the most important shifts is the increased use of e-commerce and online shopping. This has made online and distance shopping more challenging.

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Inside Retail

SEPTEMBER 17, 2023

Brands that had previously relied on bricks-and-mortar sales had to accelerate their e-commerce strategies, TikTok became an extremely effective advertising and marketing tool, and certain retail categories like travel retail saw their sales drop virtually overnight. In 2022, the global travel retail market was valued at US$55.74

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Inside Retail

FEBRUARY 19, 2024

Ben Coulson, chief creative officer at Dentsu Creative, said, “We invoked the first law of advertising with this one, get noticed. This master brand campaign is designed to reignite the essence of our brand, sparking inspiration for and, in turn, create a better way to shop,” she added.

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Inside Retail

MARCH 15, 2023

Other retailers – including Coca-Cola, Burger Fuel and Electric Kiwi – have matched or exceeded a $10,000 donation by media organisation Stuff.com.au, while home and design store Frances Nation, and woollen accessories brand Honest Wolf have set up respective fundraising drives to support affected communities.

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Inside Retail

MARCH 15, 2023

Other retailers – including Coca-Cola, Burger Fuel and Electric Kiwi – have matched or exceeded a $10,000 donation by media organisation Stuff.com.au, while home and design store Frances Nation, and woollen accessories brand Honest Wolf have set up respective fundraising drives to support affected communities.

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Inside Retail

NOVEMBER 20, 2022

Images of shoppers are processed in a data saving manner and only used to enable cashless shopping. Indeed, he feels that this model may well be expanded to a variety of other stores, including specialty stores, such as clothing, accessories, electronics where the items are small enough to be carried away by the consumer.

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Inside Retail

JANUARY 5, 2023

Others of us old enough can recall the carrier’s bold blue circular logo and global advertising campaigns promising a luxurious lifestyle in the sky. Seongsu-dong used to be a centre for small manufacturing businesses, such as print shops, hand-made shoe stores, and the leather garment makers.

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Inside Retail

OCTOBER 26, 2021

Her Black Book is a new mobile shopping app that aims to attract price-focused Gen Z and Millennial shoppers with cashback offers, coupon codes and flash sales for premium brands across fashion, sport, accessories, beauty, homewares, kids and travel. Creating a premium shopping experience.

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Inside Retail

AUGUST 18, 2022

The new advertising trial is in partnership with Meta, which Showpo founder Jane Lu tells SmartCompany is inline with the digital retailers aim to provide customers with an efficient and innovative shopping experience.

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Inside Retail

MAY 25, 2022

million women, and collectively we are spending around $6 billion each year on clothing and accessories. For us, these efforts are incredibly hollow, and we personally refuse to shop brands that offer such tokenistic attempts at size extensions. This works out to be roughly 8.5 This is to say that the demand is most definitely there.

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Inside Retail

MAY 9, 2021

Zalora, which is part of the Global Fashion Group, made the decision to personalise its target audience’s shopping experience and introduced a “personalisation squad” to offer a more structural approach to reach its target audience. “We Pricing would say, ‘I want pricing to be personalised’. They’re all very small initiatives,” he said.

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Inside Retail

AUGUST 18, 2022

The brand is opening its first New Zealand store at Sylvia Park, an upscale shopping centre outside of Auckland, and launching a local e-commerce site in October. It is also rolling out several activations and advertising campaigns in the coming months to support the move. Leveraging high-profile sponsorships.

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Inside Retail

MAY 27, 2021

million active listings across hundreds of categories, including cars and vehicles parts accessories, home and garden, sport and fitness, and more. A core focus for Gumtree is to be Australia’s best native advertiser tailoring bespoke customer solutions personalised for each customer.

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Inside Retail

MAY 2, 2022

Last week, Snap unveiled a slew of new tools and features that aim to make it easy for retailers and brands to create 3D versions of their products, and enable users to ‘try on’ clothes and accessories and make purchases, without ever leaving the Snapchat app. Can you put them in context of what was available previously?

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Inside Retail

NOVEMBER 8, 2021

Advertising footwear, apparel and accessories from high-end brands, such as Nike, Adidas, Yeezy, Fear of God, Common Projects, Casablanca, Drôle De Monsieur and MM6 Maison Margiela, the retailer sells everything from $200 sneakers through to $1000 down jackets. Look and feel of a high-end boutique.

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Inside Retail

SEPTEMBER 20, 2023

In the pre-purchase phase, Niteco’s team would look first at the shopping flow: how they look at products from the homepage or a product listing page all the way through to clicking on a product and adding to their cart. Now it has evolved into one of the leading CRO agencies globally.

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VMS

NOVEMBER 29, 2021

There, specialty retailer Filson (Seattle) – a 124-year-old maker and seller of men’s and women’s outdoor clothing, accessories and luggage – opened a flagship store whose interior incorporates major structural elements of a rustic barn. Advertisement. Advertisement. Door Harware. Sun Valley Bronze , Bellevue, Idaho.

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Inside Retail

APRIL 6, 2023

As traditional bricks-and-mortar stores face new challenges and e-commerce continues to grow, retailers are looking for innovative ways to reach consumers and provide engaging shopping experiences. technology, there will be an increase in metaverse activity through immersive shopping,” she speculated.

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Creative Displays Now

APRIL 29, 2024

Cross-merchandising is a simple and affordable advertising technique that helps you reach your target audience by partnering with other brands targeting the same audience. It aims to streamline the retail customer’s journey and improve their shopping experience by making it easier for them to locate complementary products.

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Creative Displays Now

APRIL 23, 2024

With a PDQ display, your products spend less time on the shelves and provide valuable advertising space to improve your brand’s recognition in the industry. Corrugated cardboard PDQs offer small and lightweight product displays, typically used in the impulse purchase sections of shops, checkouts or at sales counters.

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Inside Retail

SEPTEMBER 30, 2022

Launched in 1995, Yd has opened two new stores designed by the team at Landini Associates that offer a more spacious, modern shopping experience for customers. “We Australian menswear retailer Yd is revamping its bricks-and-mortar experience with a radical new store design aimed at driving the next stage of the brand’s evolution.

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Creative Displays Now

FEBRUARY 17, 2023

Half pallet floor displays: This display is perfect for showcasing a core product and its accessories. Additionally, displays offer customers a unique, personalized shopping experience while promoting your merchandise. Affordability: Custom corrugated cardboard displays are one of the most affordable advertising methods.

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Inside Retail

SEPTEMBER 20, 2023

In the run-up to De Sarno’s debut, executives at Gucci have been focused on timeless fashions and higher-priced products – and showcasing them in specialised shops catering to ultra wealthy clients – while increasing marketing and the number of collections. “We

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Inside Retail

JULY 18, 2022

A retina scan lets advertisers push products on him like a new Lexus or American Express card, as well as giving them the ability to access his purchase history to determine whether his socks need replacing.

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Inside Retail

AUGUST 14, 2022

As our community has grown, we’ve heard narratives echoed regarding the struggles to find clothes that fit, negative shopping experiences, lack of representation leading to feelings of irrelevance and, increasingly, the link between wearing clothing you like and feeling body confident. This presents a significant opportunity for retailers.

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Inside Retail

OCTOBER 11, 2022

In direct opposition to the more singular body shape represented in most advertising, fashion app Mys Tyler connects users with models and influencers of similar body sizes, allowing them to find styles and clothing that will complement their body shape. 81 per cent of women don’t feel represented by fashion advertising.

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Inside Retail

JANUARY 20, 2022

WeChat is a messenger platform with mobile payments built in, Weibo is a Chinese microblogging tool that functions similar to Twitter, while LRB is somewhere between “Instagram and Pinterest, sprinkled with a dose of Taobao”, according to Linkfluence – and is one of China’s biggest social shopping platforms.

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Inside Retail

AUGUST 25, 2022

During the pandemic everyone was looking for home wear that was comfortable, but now we are seeing a resurgence of travel wear, bags and accessories as well as occasion wear,” she stated. The key is to follow meaningful use cases and not just gimmicky ones, because then the marketing and advertising would unlikely be sticky,” she stated.

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