Inside Retail

JUNE 20, 2021

The majority of those who occupied themselves by watching TV, shopping, gaming and engaging with social media say time spent on these activities will either taper this year or revert to pre-pandemic levels. Once businesses get this right there is a good foundation upon which to build a more engaging experience for shoppers.

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Snap Retail

MARCH 11, 2021

If you’re currently re-evaluating your company’s marketing strategy, then you’re probably already familiar with terms like search engine optimization (SEO) and of course, social media. Because if you think about it, search and social media both solve the same problem for your target audience: information discovery.

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Retail Focus

APRIL 4, 2024

At the heart of this digital revolution, premium and luxury brands, renowned for their heritage, craftsmanship, and exclusivity, find themselves at a fascinating crossroads (Open access Goverment 2021). Video calls, chat, or interactive apps are available for customers to engage with brand representatives or stylists.

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Inside Retail

JANUARY 7, 2024

Since TikTok first came onto the scene in 2016, certain retailers have excelled at harnessing the power of the social media platform to go viral and sell products ranging from makeup to perfume to home decor. Between June 2020 and June 2021, Peloton – an at-home cycling brand – gained an additional 1.24

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Inside Retail

AUGUST 30, 2021

More than halfway through 2021, TikTok is no longer the exclusive domain of trendy teens: it’s a powerful influencer marketing tool that more and more brands are using to drive conversation and connect with consumers. Good Molecules and CeraVe — have leveraged to attract content creators and consumers on 2021’s hottest social media platform.

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Inside Retail

NOVEMBER 14, 2023

Further, 51 per cent are familiar with the term “ethical fashion,” a three per cent increase from 2021. per cent decrease (from 18 per cent to 16 per cent) since 2021 in those who would prioritise their values being reflected, over affordability, when making purchasing decisions. Notably, there has been a 12.5

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Inside Retail

OCTOBER 14, 2021

On September 25, in the midst of Milan Fashion Week, Moncler created a fashion show which took viewers on a digital journey to five major fashion cities to revel in the 2021 Mondogenius collection. The broadcast aired across multiple channels and was met with phenomenal engagement worldwide. million views.

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Inside Retail

MARCH 19, 2024

The ultra-fast fashion model thrives on data and addictive social media marketing to create insatiable consumer demand. The critical crackdown Some brands are actively engaged and working towards a more sustainable future. How is this even possible?

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Inside Retail

JANUARY 2, 2023

Social commerce and live shopping. Social commerce is anticipated to grow three times faster than traditional e-commerce by 2025. Browsing and shopping directly on social media platforms has long been a hallmark of e-commerce in China, now, it’s finally coming to Australia. million) in gross revenue.

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Inside Retail

JANUARY 16, 2022

During periods of lockdown, social media emerged as a key form of communication, opening an opportunity for retailers to accelerate the development of social commerce in the APAC region. China continues to lead the world in social commerce. In those under 40, this figure jumped to 1 in 3.

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Inside Retail

FEBRUARY 22, 2022

After significant user research, Lucy Mort and Michelle Battersby kept getting similar feedback: Women creators often experienced their content getting removed, shadow-banned or stigmatised on other social media platforms. Hinged on the creator economy, making content for social media isn’t free or easy.

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Parcel Pending

JANUARY 14, 2022

One of the most-recommended property management tips is incorporating festive or seasonal themes to encourage resident engagement and make your property feel like home. Benefits of Engagement and Retention. According to a 2021 report by Paylease, residents ’ priorities have shifted since the start of COVID 1.

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Talking Retail

OCTOBER 11, 2021

Mulkerns Eurospar, Newry, County Down, introduced electronic shelf-edge labels and made great use of social media to engage with its shoppers during lockdown. In-store, it used digital media screens to engage. This story continues at RIAs 2021 winner: Best Use of Technology – Independent.

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Inside Retail

MAY 29, 2022

Online marketplaces such as Lazada, Shopee, Tiki and Tokopedia dominate the e-commerce market in Southeast Asia, accounting for 65-75 per cent of the e-commerce Gross Merchandise Value (GMV) in Indonesia, Malaysia and Singapore, and 35-50 per cent of GMV in Thailand, Vietnam and the Philippines, Google’s e-Conomy SEA 2021 shows.

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Inside Retail

JULY 2, 2023

YouTube is committed to building an engaging, informative and entertaining shopping experience for all users, including in Korea,” a YouTube spokesperson told Yonhap. “To Social commerce is already popular in South Korea, with the country’s live commerce market projected to grow to 10 trillion won (AU$11.4 trillion won in 2021.

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Inside Retail

FEBRUARY 14, 2023

In 2021, an IGA store in Australia was publicly called out for racial profiling. A photo of the racist sign went viral on social media and was picked up by news outlets like SBS. But we are very slowly starting to see that this may be shifting as more and more consumers take to social media to speak up.

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E Delevry

APRIL 15, 2022

In this piece Mel Tymm, industry principal at Naveo Commerce, looks at w hat 2021 can teach us about 2022 peak season and why product visibility and smart warehouse solutions are key. . The majority of 2021’s peak season was also overshadowed by a new Covid-19 variant, Omicron, that was rapidly spreading across countries.

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Social Media Engagement Strategy Consumer 52

Design Week

SEPTEMBER 22, 2021

According to the designers, the aim for the latest annual was to “build on the dynamic qualities of the 2020 annual and create a more personalised and ultimately engaging platform for 2021” “The result is a more bespoke user experience that encourages creative conversation and collaboration,” they add.

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Inside Retail

JUNE 27, 2021

Streaming videos and watching user generated content has become one of the biggest phenomenons since social media. In January 2021 alone, people streamed 2,173,794,168 hours of videos on Twitch according to Sully Gnome, a site dedicated to sharing Twitch statistics and analysis. An untapped channel for brand engagement.

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Inside Retail

FEBRUARY 22, 2024

Her savvy for social media not only sells out products but landed her a role as head of sales for ANZ at LTK, the world’s largest premium influencer marketing platform. AT: I love how varied my days are and that is how I stay engaged. Alyce Tran co-founded and built two viral brands from the ground up.

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Parcel Pending

SEPTEMBER 30, 2021

Creates Word-Of-Mouth Buzz – With the advent of social media , customers enjoy sharing their unboxings, products, and perks with followers. Increases Customer Engagement – Customer loyalty program members are more open to receiving emails, opening emails, and engaging with the retailer whether through their website or loyalty app.

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Inside Retail

AUGUST 21, 2022

But during the pandemic, Sephora adapted it, moving the event online in 2021 as a free digital experience. What began as static media has turned into something social, immersive, and interactive. Access to social media introduced the ability to have a two-way conversation between consumers and brands.

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Inside Retail

FEBRUARY 17, 2022

Since the pandemic started, retail brands have been forced to make the shift to digital at warp speed – prioritising a major shift towards online purchases, customer engagement and social amplification in order to maintain relevance in this brave new world. What is the metaverse? Another dimension for shoppers.

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Design Week

JUNE 14, 2021

Social media and content. The Boot Room, by 20-something, for FIFA 2021. Sukha – Engaging more women in HPV screening, by Matter. The post Design Week Awards 2021 – the shortlist in full appeared first on Design Week. Gatorade GX App, by Work & Co, for Gatorade. Best in-house design team.

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Inside Retail

SEPTEMBER 6, 2022

The digital fashion collection can be experienced in two ways: live via AR or by uploading a full-body picture so that items can be overlaid onto the image, which can be shared on social media. Snapchat was one of the first social platforms to enhance its AR capability to handle clothing and accessories. Digital-first retailers.

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Inside Retail

OCTOBER 7, 2021

The collaboration comes less than a year after Balenciaga launched its first digital game, Afterworld to debut its Fall 2021 collection, its inaugural foray into the virtual world with Epic Games’ creation tool, Unreal Engine. Brands that put effort into understanding a niche audience achieve richer engagement that goes both ways.

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Inside Retail

MAY 13, 2021

The widespread cancellation of in-person Fashion Weeks in 2020 and 2021 forced luxury brands to radically rethink their collection debuts, as labels sought to translate their traditional runway shows into virtual experiences. Luxury fashion it-girls dress up for Prada’s ready-to-wear debut. If you’re ready for re-openings, so is Prada.

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Inside Retail

NOVEMBER 25, 2021

British beauty brand Lush made headlines this week over its decision to quit posting on four of the most popular social media platforms in the Western world – Facebook, Instagram, TikTok and Snapchat. . IR: What are the challenges of staying connected to your community without social media, and how do you plan to address them?

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VMS

NOVEMBER 28, 2021

Scan this QR code for a link to the online photo gallery from IRDC 2021. With an incomparable line-up of compelling educational content, interactive workshops and (who could forget) the crowd-favorite Iron Merchant Challenge, IRDC 2021 reaffirmed the importance of collaboration to our industry.

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Inside Retail

JUNE 5, 2023

In fact, while internet search is the most common method of gathering information for an upcoming shop, catalogues are a close second, ahead of social media and more traditional forms of advertising. Watch the full webinar here. And, according to Straw, data will play a key role in this transition. “I

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Inside Retail

FEBRUARY 15, 2022

” In Autumn/Winter 2021, the iconic streetwear brand ran an above-the-line campaign called ‘The Jacket to Own Winter’, showcasing a wide range of jacket styles for any occasion on billboards nationally, radio ads, and stadium advertising during the AFL season. Trending on digital channels.

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Contra

NOVEMBER 18, 2021

in the second quarter of 2021, the strongest growth recorded since 2016. . So, how have these unique circumstances shaped OOH advertising trends in 2021? From contactless payment methods to social media-based brands, the QR code boom is here to stay. . In fact, global outdoor ad spending rose by 25.8%

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Inside Retail

MARCH 22, 2023

With slim margins, complex supply chains and rapid changes in customer interest driven by changes in seasons or a viral hit on social media, retailers are constantly adapting to different market conditions. Awareness of the need for a greater level of engagement in cyber-risk is becoming better understood each year.

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Inside Retail

JULY 26, 2021

These tactics also highlight the influence and impact social media has on creating and converting demand. Yves Saint Laurent partnered with China Duty Free Group to bring its #Claimyourlove campaign to Hainan on China’s Valentine’s Day 2021, launching a sweat-proof, all-weather foundation at the tropical paradise.

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Inside Retail

APRIL 10, 2022

There were discussions about creating a Decentralised Autonomous Organisation (DAO), a social token and non-fungible tokens (NFTs). LVMH, which took control of Off-White in July 2021 has remained on course with Abloh’s vision, along with the Off-White team. With the rise of social media came business opportunities.

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Design Wanted

AUGUST 23, 2021

The jury for the Red Dot Award: Brands & Communication Design 2021 has made its decision. The social media campaign by ANO TV-Novosti and RT Creative Lab from Russia uses visual art , interactive formats and 3D animations to build engaging narratives – some told from the first-hand experience.

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Inside Retail

MAY 9, 2022

For the past few years, Nars has been providing digital-first experiences such as virtual try-on via its website, integrating artificial intelligence and augmented reality, virtual consultations, and the Nars Virtual Store, which launched in 2021. At the core of these strategies are communities where people are talking about the brand 24/7.

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