2021 Customer Engagement Engagement Social Media 
Inside Retail
FEBRUARY 21, 2023
Shopping is now an omnichannel, 24-hour-a-day experience that spans mobile, SMS, in-app purchases, social media channels, and digital wallets. The growth of gamification In 2021 the gamification market was estimated to be US$12.35 Increased engagement leads to higher sales. Increase customer engagement.
Inside Retail
JANUARY 12, 2023
Social commerce – shopping on social media platforms – is expected to reach US$1.2 McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. All of which is to underscore that social commerce is big, and growing exponentially. trillion ($1.9
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Retail Focus
APRIL 4, 2024
At the heart of this digital revolution, premium and luxury brands, renowned for their heritage, craftsmanship, and exclusivity, find themselves at a fascinating crossroads (Open access Goverment 2021). Luxury brands prioritise the customer experience in their digital transformation efforts.
Inside Retail
JUNE 5, 2023
In fact, while internet search is the most common method of gathering information for an upcoming shop, catalogues are a close second, ahead of social media and more traditional forms of advertising. Watch the full webinar here. And, according to Straw, data will play a key role in this transition. “I
Inside Retail
FEBRUARY 17, 2022
Since the pandemic started, retail brands have been forced to make the shift to digital at warp speed – prioritising a major shift towards online purchases, customer engagement and social amplification in order to maintain relevance in this brave new world. What is the metaverse? Another dimension for shoppers.
Parcel Pending
SEPTEMBER 30, 2021
Creates Word-Of-Mouth Buzz – With the advent of social media , customers enjoy sharing their unboxings, products, and perks with followers. In essence, a happy customer is a vocal customer. Starbucks customers, for example, feel engaged with its annual free birthday drink. 2021, April 29).
Retailing Insight
MARCH 13, 2023
While customers desire a brand experience that speaks directly to their needs, customers and potential customers don’t generally interact with your brand through a single method or channel, such as only through social media, your website, your newsletter, mainstream advertising, events, email campaigns, or through shopping at your store.
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