2021 Engagement Social Media Tailored 
Inside Retail
JANUARY 12, 2023
Social commerce – shopping on social media platforms – is expected to reach US$1.2 McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. All of which is to underscore that social commerce is big, and growing exponentially. trillion ($1.9
Retail Focus
APRIL 4, 2024
At the heart of this digital revolution, premium and luxury brands, renowned for their heritage, craftsmanship, and exclusivity, find themselves at a fascinating crossroads (Open access Goverment 2021). Video calls, chat, or interactive apps are available for customers to engage with brand representatives or stylists.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Inside Retail
MAY 29, 2022
The EY Future Consumer Index shows that 54 per cent of consumers in APAC are doing their grocery shopping both online and in person, and 64 per cent are willing to share personal data for a tailored online experience. Social commerce promises incredible potential driven by strong collaboration with influencers. DTC is poised to grow.
Contra
NOVEMBER 18, 2021
in the second quarter of 2021, the strongest growth recorded since 2016. . So, how have these unique circumstances shaped OOH advertising trends in 2021? For example, by using sensors, facial recognition software, and other AI smart features, advertisements can predict user behaviour and tailor the content to them.
Parcel Pending
SEPTEMBER 30, 2021
Creates Word-Of-Mouth Buzz – With the advent of social media , customers enjoy sharing their unboxings, products, and perks with followers. Increases Customer Engagement – Customer loyalty program members are more open to receiving emails, opening emails, and engaging with the retailer whether through their website or loyalty app.
Inside Retail
AUGUST 3, 2023
At Burger King, incorporating current trends; creating engaging content; creating a sense of urgency through product exclusivity; and leveraging on influencers, are the four main strategies of any successful marketing campaign,” she noted. “The million likes to date,” she stated. Consumer trends are constantly evolving.
Inside Retail
JULY 7, 2023
By leveraging our loyalty member database and big data capabilities, brands can tailor their marketing strategies to effectively engage and connect with their targeted customers anytime, anywhere, ultimately expanding their penetration and reach,” she noted.
Expert insights. Personalized for you.
264 
Let's personalize your content