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Is technology the answer to wrapping up 2021 in style?

Retail Focus

Randall feels that these findings mean it is crucial for businesses to focus equal attention on driving engagement across multiple environments this Christmas. The post Is technology the answer to wrapping up 2021 in style? appeared first on Retail Focus - Retail Design.

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The future of retail: Five consumer drivers for success in 2021 & beyond

Inside Retail

They love their money, they love their engagement with their brand, they love them returning to their store. Seeking their input, responding thoughtfully to their blog posts and comments, providing tailored experiences that reflect their specific interests or requirements are all criteria they use to differentiate between retailers.

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How digital signage and kiosks can help stores match the online experience

Inside Retail

Having embraced digital shopping channels during the pandemic, Australian consumers have become well used to the personalisation and tailored content offered online. Retailers need to reflect the tailored and personalised experience of online, but in-store.”. “As Personalisation is a key to engagement.

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OOH Advertising Trends in 2021 And Beyond

Contra

in the second quarter of 2021, the strongest growth recorded since 2016. . So, how have these unique circumstances shaped OOH advertising trends in 2021? For example, by using sensors, facial recognition software, and other AI smart features, advertisements can predict user behaviour and tailor the content to them.

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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

At the heart of this digital revolution, premium and luxury brands, renowned for their heritage, craftsmanship, and exclusivity, find themselves at a fascinating crossroads (Open access Goverment 2021). Video calls, chat, or interactive apps are available for customers to engage with brand representatives or stylists.

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Why Innovative Loyalty Card Programs Can Significantly Improve Customer Retention & Engagement

Parcel Pending

Increases Customer Engagement – Customer loyalty program members are more open to receiving emails, opening emails, and engaging with the retailer whether through their website or loyalty app. Starbucks customers, for example, feel engaged with its annual free birthday drink. 2021 Premium Loyalty Data Study [Report].

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Adapting to customer behaviours in 2022

Inside Retail

At the end of 2021, foot traffic was still down by nearly 51 per cent when compared to pre-pandemic levels. . Adapting to this ‘new normal’ is crucial if you hope to maximise engagement with your customers, and like the ‘old normal,’ there are several strategies that you can deploy to stay top of mind.