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Social media marketing trends for 2022

Inside Retail

New social media platforms and trends emerge as 2021 closes in. If your business is using social media, it’s imperative to keep tabs on the ongoing and forthcoming trends to weave them into your marketing. So, what can we expect to see in 2022 for social platforms? Emerging shopping platforms.

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Lush left social media in 2021. Here’s why – and what happened next

Inside Retail

To solidify our understanding of this, we recently published a Report, Digital Engagement: A Social Future. We found, among other things, that 60 per cent of consumers believe social media platforms don’t do enough to protect their private information, and 65 per cent don’t want brands using their personal data for commercial benefit.

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How Shein’s social media tactics have won over ‘eco-conscious’ Gen Z

Inside Retail

Now, the US$15 billion retailer has taken the title of the leading shopping app globally, with an estimated 17.52 million downloads in July 2021 across Android and iOS, according to data presented by OnlineCasinoMaxi.de. Social media sensation. Retailers in particular use this tactic a lot.

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The impact of gamification on retail customer engagement

Inside Retail

Shopping is now an omnichannel, 24-hour-a-day experience that spans mobile, SMS, in-app purchases, social media channels, and digital wallets. The growth of gamification In 2021 the gamification market was estimated to be US$12.35 Increased engagement leads to higher sales. Increase customer engagement.

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Consolidation and live shopping: Four e-commerce trends to watch in 2023

Inside Retail

Social commerce and live shopping. Social commerce is anticipated to grow three times faster than traditional e-commerce by 2025. Browsing and shopping directly on social media platforms has long been a hallmark of e-commerce in China, now, it’s finally coming to Australia. million) in gross revenue.

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Do consumers really shop their values? Here’s what the data says, and why

Inside Retail

According to the report, about 70 per cent of respondents would like to make a change in their shopping habits to align with more ethical practices. Further, 51 per cent are familiar with the term “ethical fashion,” a three per cent increase from 2021. The post Do consumers really shop their values?

Consumer 264
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Deep dive: What social commerce looks like around the world

Inside Retail

Social commerce – shopping on social media platforms – is expected to reach US$1.2 McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. All of which is to underscore that social commerce is big, and growing exponentially. trillion ($1.9