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Social media marketing trends for 2022

Inside Retail

New social media platforms and trends emerge as 2021 closes in. If your business is using social media, it’s imperative to keep tabs on the ongoing and forthcoming trends to weave them into your marketing. So, what can we expect to see in 2022 for social platforms? Emerging shopping platforms.

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Lush left social media in 2021. Here’s why – and what happened next

Inside Retail

We found, among other things, that 60 per cent of consumers believe social media platforms don’t do enough to protect their private information, and 65 per cent don’t want brands using their personal data for commercial benefit.

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Covid-19 drives 700% jump in social media shopping in Australia

Inside Retail

The amount Aussies are spending through social media shopping has soared 700% over the past two years, with Gen Z and Millennials leading the way. That’s according to PayPal’s sixth eCommerce Index Report , which explores online shopping trends, particularly post COVID-19.

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How Shein’s social media tactics have won over ‘eco-conscious’ Gen Z

Inside Retail

Now, the US$15 billion retailer has taken the title of the leading shopping app globally, with an estimated 17.52 million downloads in July 2021 across Android and iOS, according to data presented by OnlineCasinoMaxi.de. Social media sensation. Retailers in particular use this tactic a lot. View this post on Instagram.

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Do consumers really shop their values? Here’s what the data says, and why

Inside Retail

According to the report, about 70 per cent of respondents would like to make a change in their shopping habits to align with more ethical practices. Further, 51 per cent are familiar with the term “ethical fashion,” a three per cent increase from 2021. The post Do consumers really shop their values?

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Understanding the consumer of 2021

Inside Retail

Almost a third of consumers report better online shopping and delivery experiences during the pandemic and more than 20 per cent report that in-store experiences improved. Shopping locally and buying Australia-made products is a good example of another value that consumers acquired during the pandemic and will likely persist.

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Deep dive: What social commerce looks like around the world

Inside Retail

Social commerce – shopping on social media platforms – is expected to reach US$1.2 McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. All of which is to underscore that social commerce is big, and growing exponentially. trillion ($1.9