2021 Curate Engagement Social Media 
Inside Retail
JANUARY 12, 2023
Social commerce – shopping on social media platforms – is expected to reach US$1.2 McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. All of which is to underscore that social commerce is big, and growing exponentially. trillion ($1.9
Inside Retail
JANUARY 7, 2024
Since TikTok first came onto the scene in 2016, certain retailers have excelled at harnessing the power of the social media platform to go viral and sell products ranging from makeup to perfume to home decor. Between June 2020 and June 2021, Peloton – an at-home cycling brand – gained an additional 1.24
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Design Week
SEPTEMBER 22, 2021
According to the designers, the aim for the latest annual was to “build on the dynamic qualities of the 2020 annual and create a more personalised and ultimately engaging platform for 2021” “The result is a more bespoke user experience that encourages creative conversation and collaboration,” they add.
Inside Retail
AUGUST 21, 2022
But during the pandemic, Sephora adapted it, moving the event online in 2021 as a free digital experience. Upon registration, beauty lovers may choose to opt in and pay a fee to receive a specially curated Experience Kit. What began as static media has turned into something social, immersive, and interactive.
Inside Retail
AUGUST 3, 2023
At Burger King, incorporating current trends; creating engaging content; creating a sense of urgency through product exclusivity; and leveraging on influencers, are the four main strategies of any successful marketing campaign,” she noted. “The million likes to date,” she stated. Consumer trends are constantly evolving.
Inside Retail
DECEMBER 8, 2022
A recent survey by KPMG found that Hong Kong consumers are increasingly embracing digital channels, with 85 per cent of respondents reporting digital interactions with leading brands, an 8 per cent increase compared to 2021. These players are attracting young customers through immersive websites that are embedded into social media.
All Work
MARCH 4, 2021
Office design, and particularly art, can help staff re-engage with their workplace and company culture. As we move full speed ahead into 2021, many organizations are planning for what the future holds for office structure and culture. How will we engage with them in a new way as they adjust from a work-at-home experience?
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