Deep dive: What social commerce looks like around the world
Inside Retail
JANUARY 12, 2023
In the US, social commerce is anticipated to double to US$80 billion in annual sales between 2021 and 2025, putting the US second only to China in social commerce, although China outsells the US by a factor of 10. Brand engagement beyond the transaction; FMCG brands should identify what products have higher engagement.
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