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Deep dive: What social commerce looks like around the world

Inside Retail

In the US, social commerce is anticipated to double to US$80 billion in annual sales between 2021 and 2025, putting the US second only to China in social commerce, although China outsells the US by a factor of 10. Brand engagement beyond the transaction; FMCG brands should identify what products have higher engagement.

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2021 IVC First Place: “Market by Macy’s” (In-Store Apparel Presentation)

VMS

M ARKET BY MACY’S, a concept created by Macy’s (New York), is a more curated and exploratory version of the storied company’s typical effort. Dynamic environmental graphics engage shoppers and complement the local neighborhood,” says Novak. Engaging signage allows customers to learn more about the creators behind various products.

Apparel 52
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D&AD reveals “more personalised” and digital-only 2021 annual

Design Week

According to the designers, the aim for the latest annual was to “build on the dynamic qualities of the 2020 annual and create a more personalised and ultimately engaging platform for 2021” “The result is a more bespoke user experience that encourages creative conversation and collaboration,” they add.

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Highlights from design fair EDIT Napoli 2021

Design Wanted

The third edition of the fair, founded by Emilia Petruccelli and curated by Domitilla Dardi, took place October 29-31 on the grounds and in the splendid frescoed halls of the Complesso di San Domenico Maggiore, a 13th-century church burrowed within the historic center. Plinio by Francesco Maria Messina. “We

Design 98
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The strategic thinking behind Sportscraft’s first-ever swimwear collection

Inside Retail

Sportscraft entered the childrenswear market in 2021 and swim was the next jump for the Australian retailer to create brand awareness in a market outside of its usual consumer. The Sportscraft brand is sold in over 200 freestanding and concession stores nationally.

Curate 246
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Office Design In 2021: 5 Reasons Art Is In Big Demand

All Work

Office design, and particularly art, can help staff re-engage with their workplace and company culture. As we move full speed ahead into 2021, many organizations are planning for what the future holds for office structure and culture. How will we engage with them in a new way as they adjust from a work-at-home experience?

Art 60
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2021 Retail Renovation Competition – First Place: “Tempur-Pedic, New York”

VMS

“Overall, the space is laid out as a series of zones, each of which was curated to spark casual conversations that lead to deeper discussions about the product and its benefits to customers’ physical and mental well-being,” says Laura Lewi, Lead Designer on the project. The other zones are themed as Experience, Cater and Create, respectively.