Remove 2021 Remove Engagement Remove Promotion Remove Social Media
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Social media marketing trends for 2022

Inside Retail

New social media platforms and trends emerge as 2021 closes in. If your business is using social media, it’s imperative to keep tabs on the ongoing and forthcoming trends to weave them into your marketing. So, what can we expect to see in 2022 for social platforms? Visualisation power on social media.

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The impact of gamification on retail customer engagement

Inside Retail

Sephora Beauty uses live streams to promote new products. Shopping is now an omnichannel, 24-hour-a-day experience that spans mobile, SMS, in-app purchases, social media channels, and digital wallets. The growth of gamification In 2021 the gamification market was estimated to be US$12.35 Increase customer engagement.

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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

At the heart of this digital revolution, premium and luxury brands, renowned for their heritage, craftsmanship, and exclusivity, find themselves at a fascinating crossroads (Open access Goverment 2021). Video calls, chat, or interactive apps are available for customers to engage with brand representatives or stylists.

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How beauty brands are powering growth on Tiktok

Inside Retail

More than halfway through 2021, TikTok is no longer the exclusive domain of trendy teens: it’s a powerful influencer marketing tool that more and more brands are using to drive conversation and connect with consumers. Good Molecules and CeraVe — have leveraged to attract content creators and consumers on 2021’s hottest social media platform.

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The secret to fighting racial profiling in stores

Inside Retail

In 2021, an IGA store in Australia was publicly called out for racial profiling. A photo of the racist sign went viral on social media and was picked up by news outlets like SBS. But we are very slowly starting to see that this may be shifting as more and more consumers take to social media to speak up.

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Decoding the journey from online research to in-store purchase

Inside Retail

In a recent webinar with Inside Retail , Neilsen director, media analytics and consumer research, Shruthi Babu told attendees that, at a time when customers are increasingly feeling inflationary pressures, retail catalogues have become an important way for shoppers to make buying decisions. Watch the full webinar here.

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Group buying, quick commerce and DTC: 5 e-commerce trends in Southeast Asia

Inside Retail

Government efforts to promote digital transformation, including investment in wireless networks, have provided an added boost to e-commerce growth. Consumers in Southeast Asia are more open to digital engagement with brands than those in Western countries and prefer making direct purchases from brand websites. DTC is poised to grow.