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The impact of gamification on retail customer engagement

Inside Retail

Sephora Beauty uses live streams to promote new products. The growth of gamification In 2021 the gamification market was estimated to be US$12.35 Increased engagement leads to higher sales. Increase customer engagement. The appeal of interactive experiences has cemented itself into the world of retail.

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Three practical solutions to drive brilliant customer engagement

Inside Retail

The number of touchpoints to reach them and the amount of data being generated, continues to skyrocket, which can sometimes make for a very disjointed customer engagement strategy. . When customer engagement is done right, brands can build customer loyalty by providing impactful, user-centric experiences. Take Ticketek , for example.

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Is technology the answer to wrapping up 2021 in style?

Retail Focus

Randall feels that these findings mean it is crucial for businesses to focus equal attention on driving engagement across multiple environments this Christmas. The post Is technology the answer to wrapping up 2021 in style? Technology could however provide a lifeline to retailers – both in the short and long term.

Consumer 311
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The future of retail: Five consumer drivers for success in 2021 & beyond

Inside Retail

They love their money, they love their engagement with their brand, they love them returning to their store. And many of the most exciting emerging retailers have built their core brand premise around promoting social change and the notion that retailers have a responsibility to make a positive contribution to society.

Consumer 246
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How digital signage and kiosks can help stores match the online experience

Inside Retail

Research by Google, published in the company’s Spring/Summer Shopping Behaviours 2021 study, found 50 per cent of consumers say they now shop both in-store and online. Personalisation is a key to engagement. He says many brands Entwined works with see personalisation as a key part of their loyalty program and local connection strategy.

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Four ways to build a work culture that drives employee loyalty

Inside Retail

Loyalty rainbow We label it employee loyalty, but really what we seek is tenure, commitment and engagement. So, how can leaders foster a culture to promote tenure and engagement and, if we are lucky, capture the gift of employee loyalty? But that is the case only outside of work. Here are four principles to apply.

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Retailers can’t afford to discount the customer experience this December

Inside Retail

billion for the four day event this year marginally above the predictions ahead of both the 2021 and 2022 events. Even in the midst of a major promotion or discount event, the objective of retailers should be to optimise the customer experience and to provide an incentive for return visits.