Remove 2021 Remove Engagement Remove Promotion Remove Strategy
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The impact of gamification on retail customer engagement

Inside Retail

Sephora Beauty uses live streams to promote new products. The growth of gamification In 2021 the gamification market was estimated to be US$12.35 Increased engagement leads to higher sales. There are four main reasons retailers should consider gaming as part of a data acquisition strategy. Increase customer engagement.

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Three practical solutions to drive brilliant customer engagement

Inside Retail

The number of touchpoints to reach them and the amount of data being generated, continues to skyrocket, which can sometimes make for a very disjointed customer engagement strategy. . When customer engagement is done right, brands can build customer loyalty by providing impactful, user-centric experiences.

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Opinion: Yes, retailers need an app, but they also need a strategy

Inside Retail

Apps remain an important part of retailers’ overall digital engagement strategies, even as the digital landscape has become more crowded and more sophisticated and customer touchpoints become increasingly fragmented and intermediated. Your app strategy should be connected to these novel and fast-growing brand touchpoints.

Strategy 245
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Burger King’s innovative strategy: viral menus and limited collectibles

Inside Retail

Strategies like this have become commonplace in the fast food sector, as restaurants seek to generate publicity and drive sales by rolling out outrageous gastronomic creations that they hope will become viral sensations. Additionally, posts about the campaign on Instagram saw a 46 per cent increase in engagement rates.

Strategy 130
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Lacoste Japan advances towards a zero-party data strategy

Inside Retail

After the success of this campaign, the two companies will continue to work on new methods of collecting consumer data and improving customer engagement using zero-party data. New Outerwear Collection for Fall/Winter 2021. The post Lacoste Japan advances towards a zero-party data strategy appeared first on Inside Retail.

Strategy 230
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Is technology the answer to wrapping up 2021 in style?

Retail Focus

Randall feels that these findings mean it is crucial for businesses to focus equal attention on driving engagement across multiple environments this Christmas. The post Is technology the answer to wrapping up 2021 in style? Technology could however provide a lifeline to retailers – both in the short and long term.

Consumer 311
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The future of retail: Five consumer drivers for success in 2021 & beyond

Inside Retail

They love their money, they love their engagement with their brand, they love them returning to their store. And many of the most exciting emerging retailers have built their core brand premise around promoting social change and the notion that retailers have a responsibility to make a positive contribution to society.

Consumer 246