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The impact of gamification on retail customer engagement

Inside Retail

Sephora Beauty uses live streams to promote new products. Ikea recently debut a line of chairs and desks designed specifically for gamers. The growth of gamification In 2021 the gamification market was estimated to be US$12.35 Increased engagement leads to higher sales. Increase customer engagement.

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How digital signage and kiosks can help stores match the online experience

Inside Retail

Research by Google, published in the company’s Spring/Summer Shopping Behaviours 2021 study, found 50 per cent of consumers say they now shop both in-store and online. Personalisation is a key to engagement. He says many brands Entwined works with see personalisation as a key part of their loyalty program and local connection strategy.

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As more jewellery brands embrace lab-grown diamonds, some fear oversupply

Inside Retail

billion in 2021, according to global research and consulting firm Allied Market Research, it is expected to reach US$55.6 million carats was in line with the year prior. per cent of diamond engagement rings sold in the US in February were set with lab-grown diamonds. Valued at US$22.31 per cent. However, revenue fell to US$2.8

Jewelry 246
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“Undervaluation of skills”: Why retail staff are among lowest paid workers

Inside Retail

Martin O’Brien and engaged by the SDA, which surveyed retail industry employees – the proportion of households with a member of the family working in the retail industry, who described their financial situation as “just getting along” and “poor”, increased from 26 to 30 per cent over the last two years.

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Target Named 2021 VMSD/Peter Glen Retailer of the Year

VMS

As this story went to press, Target had already opened 20 new stores thus far in 2021, with plans to open another dozen by year-end. (In Through our store design, we’ve made front-of-store revisions that promote guest and team member safety, including Plexiglas barriers and larger spaces between checkout lanes,” Perdew said. “We

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Highlights from design fair EDIT Napoli 2021

Design Wanted

The third edition also promotes a dialogue between the fair and the city of Naples and its historical-artistic treasures. Other leitmotifs include natural materials, transparency in production, the circular economy and hybrid furniture that promote sustainable practices amongst consumers. Here are 10 of our favourite finds.

Design 98
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Opinion: Yes, retailers need an app, but they also need a strategy

Inside Retail

Apps remain an important part of retailers’ overall digital engagement strategies, even as the digital landscape has become more crowded and more sophisticated and customer touchpoints become increasingly fragmented and intermediated. Each moment is personal, relevant, engaging and shoppable.

Strategy 245